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Case studies · Google Ads
Google Ads case studies.
Google Ads results measured on leads, cost per acquisition and revenue across legal, finance, eCommerce and not-for-profit.
17 Google Ads case studies
Legal · Google Ads, Paid social
+65%lead volume within 6 months
−50%cost per customer acquisition
Search, social and TikTok for one of Australia’s fastest-growing law firms, across three markets.
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Financial services · Google Ads, Paid social
42%increase in conversion rates within 3 months
70%impression share on key search terms
More qualified clients for an ASX-listed financial group.
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Not-for-profit and government · Google Ads, Paid social
892%Google Ads conversion rate (2.44% to 24.20%)
214%increase in site visitors
Record digital growth for Cockatoo Island and Sydney Harbour’s landmark sites.
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Financial services · Google Ads
173%increase in revenue from Google search
56%increase in revenue YoY
Australia’s fastest-growing travel insurance provider.
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Property · Google Ads
341%increase in conversion rate
12%more in-store visits from Google Ads
Google Ads clicks turned into visits across 21 large-format retail centres.
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Property · Google Ads, SEO
153%increase in lead volume year-on-year
66%reduction in cost per lead year-on-year
More investor leads at a lower cost for an ASX-listed real estate fund manager.
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Financial services · Google Ads
75%decrease in CPA
100%increase in conversion rate
Global growth for an AI trading analytics platform.
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Financial services · Google Ads
23%increase in lead volume YoY
42%decrease in cost per acquisition YoY
More loan applications at a lower cost, from PPC and CRO together.
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Financial services · Google Ads, Paid social
450new leads in 6 months
50%increase in conversion rates
450 leads in six months for an investment platform.
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Not-for-profit and government · Google Ads
12%increase in ad engagement
10%increase in media coverage
Growing public support for world-leading heart research.
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Not-for-profit and government · Google Ads
98%increase in traffic from Google Grant
40%increase in conversions from Google Grant
Child protection awareness, powered by Google Ad Grants.
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eCommerce · Google Ads
597%increase in revenue from PPC
52%increase in eCommerce conversion rate
Revenue growth for a natural foods brand.
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eCommerce · Google Ads
204%increase in leads
20%decrease in cost per conversion
Sales value tripled while costs came down.
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eCommerce · Google Ads
47%increase in campaign conversion rate
19%increase in return on ad spend
Australia’s leading family-owned kitesurfing retailer.
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eCommerce · Google Ads
11%increase in ad engagement (CTR)
A 24-year entertainment publisher moves to digital.
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B2B and SaaS · Google Ads
113%increase in conversion volume
35%decrease in CPC
Record digital growth for an eight-time Gartner leader.
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Healthcare · Google Ads
111%increase in lead volume YoY
46%decrease in cost per acquisition YoY
Brisbane’s fastest-growing healthcare provider, from zero online presence.
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