Product feed and Merchant Center
Titles, descriptions, images, categories, pricing and stock checked and fixed. The feed decides which searches your products can show for.
- PPC
- Google Shopping
Google Shopping agency
Google Shopping ads that sell products at a profit.
We manage Google Shopping and Performance Max for online stores, from the product feed to the bidding, around return on ad spend and margin.
- 4+ years
- Average client relationship
- Top 3%
- Google Premier Partner
- 4.9 / 5
- Rating on Clutch
Trusted by Australian brands since 2014
Why Shopping accounts leak money
Most Shopping accounts are switched on, then left to Google.
Shopping ads have no keywords. Google reads your product feed and decides which searches each product appears for. If the feed is thin, out of date or full of errors, the campaign is handicapped before a dollar is spent.
Performance Max adds more automation on top. It will spend whatever you give it across Search, Display, YouTube and Gmail. Without accurate revenue tracking and a clear return target, it chases the easiest sales, not the most profitable ones.
The result is familiar: clicks arrive, budget goes out and return on ad spend sits flat. We set out the common causes in why your eCommerce PPC is not profitable.
The feed, the tracking and the target decide the result. The campaign settings come after.
What's included
Everything a Shopping account needs to pay its way.
Shopping and Performance Max, run by the same team as the rest of your paid media ↗
Campaign structure
Standard Shopping, Performance Max or both, split by margin, category and best sellers so budget goes where the profit is.
- Google Ads
Conversion and revenue tracking
Purchases and order values tracked correctly before we set targets. Automated bidding only works if it is told what a sale is worth.
Bidding to a return target
Return on ad spend targets set from your margins, not picked from a default. Reviewed as costs, prices and stock change.
Search terms and wasted spend
Regular checks on what your products actually appeared for. Irrelevant searches blocked, and low-margin products pulled back or excluded.
Reporting on revenue
Reports on revenue, return on ad spend and cost per sale by product group. Not impressions and clicks on their own.
Published client results
Google Ads results for online stores.
Kite Power’s programme included Shopping campaigns. Nutra Organics is an online store result across its whole PPC programme. Every number comes from a published One Egg case study. All eCommerce case studies ↗
eCommerce · Google Ads
47%increase in campaign conversion rate
19%increase in return on ad spend
Australia’s leading family-owned kitesurfing retailer.
Read the case study
eCommerce · Google Ads
597%increase in revenue from PPC
52%increase in eCommerce conversion rate
Revenue growth for a natural foods brand.
Read the case studyHow we work
Fix the feed and the tracking. Then scale.
We get the inputs right before we ask for more budget. Shopping rewards the store that gives Google better data.
- 01
Learn
Audit the feed, the tracking and the account. Find out which products make money and which only spend it.
- 02
Plan
Set return targets from your margins. Decide the campaign split before anything changes.
- 03
Fix the foundations
Repair the feed, clear disapproved products and get revenue tracking right.
- 04
Launch
Build or restructure Shopping and Performance Max campaigns around your product groups.
- 05
Test
Titles, images, bids and budget splits tested in turn, with enough data to trust the answer.
- 06
Scale
Add budget to the products and categories that return it. Hold back the ones that do not.
Where Shopping fits
Shopping is one part of how an online store grows.
Shopping ads reach people who already know what they want to buy. That makes them the first paid channel most stores should get right. They are rarely the whole plan.
Search campaigns cover your brand and category terms. See Google Ads management. Organic rankings for category and product pages bring in sales you do not pay for per click, which is the job of eCommerce SEO. Our eCommerce digital marketing service brings the channels together under one plan.
For Kite Power, Shopping ran alongside dynamic search ads across every brand and category the store stocks, with a price-based bidding strategy. Return on ad spend rose 19% and cost per conversion fell 45%.
Want the detail first? Read our guide to eCommerce PPC for Australian small businesses, how to build an eCommerce PPC strategy, and how we work as an eCommerce PPC agency.
What clients say
From an online store we run Google Ads for.
“Mark, Jessica and the team at One Egg have been fantastic to work with. The results from the Google Adwords campaigns have been impressive, exceeding the ROI goal we were aiming for. They are attentive, fast, give very detailed reports, and are across all of the different PPC strategies. Highly recommend them to anyone looking to outsource PPC campaigns.”
From the blog
Related articles.
Questions
Google Shopping questions, answered.
If yours isn't here, ask us on the call.
Standard Shopping shows your product ads in Google Shopping results and gives you more direct control over bids and search terms. Performance Max uses your feed and creative to run ads across Google Search, Display, YouTube and Gmail, with Google making most of the delivery decisions. Many stores use both. Which one leads depends on your range, your margins and how much conversion data the account has.
Both. The feed is the foundation of Shopping and Performance Max, so we treat it as part of the job. We check titles, descriptions, images, categories, pricing and stock, and deal with disapproved products in Merchant Center. Where a fix has to happen in your store platform, we tell your developer exactly what to change.
The usual causes are a weak product feed, conversion tracking that does not record true order value, budget spread too thinly across campaigns, and automated bidding running without a clear return target. We cover each one in why your eCommerce PPC is not profitable and how to fix it.
It depends on your margins. A store with high margins can be profitable at a return that would lose money for a store with thin ones. We work out the break-even point by product group first, then set the target above it. Our guide to building an eCommerce PPC strategy explains how to set those goals.
Usually, yes. Shopping covers people searching for a product. Search campaigns cover your brand name, category terms and questions where a text ad and a category page do a better job. We run them together as one plan. See Google Ads management for the search side.
Access to Google Ads, Merchant Center and your analytics, plus your margins by product or category. Margin data matters most. Without it, campaigns get optimised for revenue when they should be optimised for profit.
No. There are no lock-in contracts. Our average client relationship is over four years.
Get started
Are your Shopping ads making a profit?
Whether you run Shopping and Performance Max in-house or with another agency, we will give you a clear, honest picture of what is working and what is wasting money.
- A real conversation with a senior paid media specialist, not a salesperson.
- Specific to your store, your product range and your margins.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147