Request a strategy call AI search optimisation
Most agencies treat AI search as a small SEO add-on. Your business ends up invisible across the AI engines your customers use to research and decide, while your competitors get cited inside ChatGPT, Perplexity, and Google AI Overviews. AEO and GEO done right changes that.
Trusted by Australian and global organisations
The problem
You’re ranking the same as last year. Your traffic is down. Your conversion rate is up but your lead volume isn’t growing. The numbers feel contradictory because they’re tracking yesterday’s game. The buyers who used to find you on Google now ask ChatGPT, Perplexity, or Google AI Overviews first. AI Overviews show on roughly 60% of searches and reach 1.5 billion monthly users. ChatGPT alone has 800 million weekly users. Most agencies are still selling you backlinks and meta tag rewrites while your competitors get quietly recommended inside AI conversations.
Most SEO programs still chase keyword rankings, even though AI Overviews reduce CTR by up to 58% on top-ranked results. You can rank #1 on Google and still lose the customer to a citation inside an AI answer your business doesn’t appear in.
Backlinks alone no longer earn AI mentions. FAQPage schema, Speakable markup, sameAs connections, and entity-graph signals are the new authority work. Most agencies haven’t repositioned around it because most agencies haven’t learned it yet.
800 million people use ChatGPT every week. Your customers already use AI search to research, shortlist, and decide. Waiting another quarter is conceding the market to whoever optimised first.
Client testimonials
“One Egg identified exactly what was wrong with our Google Ads and fixed it fast. A massive pain point solved with real results to show for it.”
Ezra SarajinskyPocket Legal “They have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base.”
Anthony LieuMarketing Director and Lawyer, LegalVision The difference
AI search isn’t another SEO tactic. ChatGPT, Perplexity, Gemini, and Google AI Overviews each weight citations differently. The metrics, the tools, and the work itself are different from traditional SEO. Most agencies haven’t repositioned around it because most agencies haven’t learned it yet.
ChatGPT, Perplexity, and Gemini cite pages instead of ranking them. Generic agencies measure what they’ve always measured (positions, organic clicks) and miss the metric that actually moves revenue in 2026: AI citation share across the four major engines.
Ahrefs and Semrush are essential for SEO, but they don’t show whether ChatGPT cites you. Profound, Peec AI, Otterly, and AthenaHQ are the visibility layer for AI search. If an agency hasn’t named their stack, they probably don’t have one.
800 million people use ChatGPT every week, today. Generic agencies pitch AI optimisation as a roadmap item for next year. Your competitors are getting cited right now, building the entity authority that compounds over the next 18 months.
Our proven process
AEO and GEO are the whole engagement, sequenced for fastest time-to-citation across the four AI engines that matter.
We benchmark how often you’re cited across ChatGPT, Perplexity, Gemini, and Google AI on your priority prompts.
Organization, Person, FAQPage, and Speakable JSON-LD with sameAs connections that tell AI engines who you are.
High-traffic pages rewritten for AI extraction. Answer-first paragraphs. Question-format H2s. FAQPage schema on the most-cited passages.
Brand mentions in Australian publications. Wikipedia readiness. Third-party citation seeding. Unlinked mentions count as citation signals in 2026.
Monthly tracking of citation share, share of voice, AI-referred sessions in GA4, and conversion rate from AI traffic.
Case study
An established Australian finance company launched a new product with zero organic visibility. Using an AEO-first SEO strategy, One Egg built authority across Google Search and AI search platforms in just seven months.
Within 7 months
Year-over-Year
ChatGPT, Gemini, Claude, Perplexity, Grok
Case study
Confidential client
Client details withheld under a confidentiality agreement. All metrics shown are real results from an Australian finance company.
Full audit, schema, site speed and crawl optimisation for AI and search.
Buyer personas and natural language questions that match how users search in AI tools.
Measured visibility across 5 major AI platforms and optimised for citations.
36 AEO-optimised articles including a product hub, comparisons, use cases and FAQs.
Targeted backlinks to the highest-converting cluster pages to drive pipeline.
Case studies
Every number comes from a published One Egg case study. All case studies
Why One Egg
Based in Sydney, working with businesses across Australia. We know which AI answers Australian buyers see and which local sources those engines cite.
We work both AI search surfaces, answer engines and generative engines, on top of strong SEO foundations. Most agencies only run one. We run all three together.
We earn your business every month. If we’re not delivering, you walk.
We migrate your campaigns without downtime. No lost data, no performance dip, no starting from scratch.
Your account is managed by senior strategists, not juniors learning on your budget
AI search rewards the same things good SEO always has: crawlable sites, clear answers and real authority. We have built those for clients since 2014.
The AI engines that matter
Frequently asked questions
Yes, and faster than traditional SEO. Brands with established authority signals achieve their first ChatGPT citation in around 28 days. Brands without take roughly 52 (Profound, 2025). Australian SMEs are particularly well positioned because category competition is lighter than in US markets. The leapfrog opportunity is real: 53% of AI-cited sources don’t rank in the top 10 organically.
SEO earns clicks from a results page. AEO earns the direct answer Google AI Overviews and voice assistants read out. GEO earns a citation inside an AI-generated answer on ChatGPT, Perplexity, or Gemini. They share roots like crawlability and authority, but the levers, metrics, and tools are different. We work all three on top of each other.
Most Australian SMEs invest at a level that sits comfortably alongside their existing SEO or content budget. Engagements scale with category competitiveness, content footprint size, and how much off-site authority work is needed. We right-size after the audit and only recommend what will move the needle. We quote during your free GEO audit, never before.
Quality is measured by share of voice on commercial-intent prompts, not raw mention count. We track citation share on the prompts that map to your buyer’s actual purchase journey, not vanity queries. Plus we monitor downstream conversion rate from AI-referred traffic. AI-referred visitors convert 4.4x better than classic organic, but only when the citation lands on a buying-stage query.
Best fit: Australian SMEs and mid-market brands in professional services, B2B SaaS, ecommerce, health, and trades. Typically marketing managers or owner-operators who already invest in content or SEO and want to protect that investment as search shifts to AI. Not a fit: pre-product startups, sub-five-page sites, or businesses that can’t publish content monthly.
First citations typically appear at 4 to 8 weeks once foundational fixes ship. Material visibility gains at month 3 to 6. Brands with existing authority and strong digital PR get there faster. By month three you should have observable citation lift on at least 30% of your priority prompts.
Four metrics, run monthly: citation share across ChatGPT, Perplexity, Gemini, and Google AI Overviews; share of voice versus your three closest competitors; AI-referred sessions in GA4; and conversion rate from AI traffic. AI-referred visitors convert 4.4x better than classic organic, so even modest citation share moves your revenue line.
Most Australian SMEs don’t have the volume or specialisation to justify a full-time AEO/GEO hire yet. Agency engagement gives you access to senior strategy, the full tool stack (Profound, Peec AI, Otterly, AthenaHQ), and benchmarking data you can’t get internally. Once your AI citation channel is doing six figures in attributable revenue, hire and we’ll transition the work cleanly.
Get started
If you suspect your SEO investment isn’t keeping up with where buyers actually search, don’t guess. Our free GEO audit pulls live citation data across ChatGPT, Perplexity, Gemini, and Google AI Overviews so you can see exactly where the gap is and which fixes will move the needle first.
Prefer to talk? 1300 490 147
