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Our pay-per-click (PPC) marketing team is here to help your Amazon campaigns draw clicks, increase conversions and improve your revenue.
Trusted by Australian and global organisations
Our Amazon marketing services
We research keywords in depth to find the high-performing terms your target audience searches. Refining that list keeps your Amazon PPC ads tightly targeted, so your ad spend goes further and sends relevant traffic to your product listings.
We send regular reports and updates on campaign performance. If we spot areas to improve or ways to increase revenue, we tell you promptly.
We structure and manage your PPC campaigns carefully, working within your budget and adjusting as the market moves. We watch performance and consumer behaviour closely so your ads reach the right audience at the right time, and we optimise every campaign for ROI.
We use repricing tools to automate your pricing strategy, which helps you win the Buy Box and increase your market share. We work through the options and set up repricing that fits your business goals and protects your profit on Amazon.
Our Amazon PPC experts write ad copy and choose titles that appeal to new and returning customers, drawing on what we know about your category. Every ad is built to connect with your audience and drive conversions.
We keep monitoring and analysing your Amazon PPC campaigns well past setup. We study performance data and run A/B tests, then adjust to keep improving results.
Our Amazon PPC services
Sellers need effective ways to boost visibility in Amazon’s crowded marketplace. Our team uses deep Amazon PPC experience to build campaigns around your unique selling proposition and target market, with measurable goals. We optimise every dollar invested for return.
Success on Amazon demands effective PPC. In this highly competitive marketplace, strategic campaigns help you stand out. We combine precise keyword targeting, well-structured ad funnels and conversion-focused optimisation, then measure the impact and ROI.
We get to know your business closely. You get clear communication throughout the campaign, and experienced account managers who work on your specific Amazon advertising goals.
Why we are better
We use advanced analytics, automated tools, unique bidding strategies and machine learning to optimise your Amazon PPC campaigns. Real-time data drives our decisions, so your ad spend goes where it grows sales.
We aim to beat your goals. Once we understand your priorities, we point your campaigns at customer engagement and a strong return on investment. We track the analytics closely and adjust as needed to lift your ROI.
Every business is different. We take the time to understand your business, target audience and objectives, then build Amazon PPC campaigns to suit. The right keywords, strong ad copy and a focus on what your customers respond to get your ads the best results we can.
Case studies & results
Every number comes from a published One Egg case study. See more cases
Paper Supplies 
Gift hamper retailer 
FAQ
Amazon PPC, which stands for pay per click, is an advertising model where businesses can create and publish online advertisements and only pay a fee when the ad is clicked on by a user. It is a powerful marketing tool to increase product visibility and drive sales on Amazon. While it is similar to Google Ads and PPC on traditional search engine platforms, it requires a unique digital marketing approach.
The bidding process for particular keywords involves specifying a maximum amount you are willing to pay for a single click on a particular advertisement, much like with Google Ads. Bidding processes can be influenced by competitor’s bids, ad relevance, and competitiveness of the industry/market. While the higher the bid the increased the likelihood of your ad being visible it will also result in a higher campaign advertising cost.
The most commonly used types of ads include Sponsored Products which appear in search results, Sponsored Brands which highlight a whole product line or brand, Sponsored Brands Videos, and Sponsored Displays which target customers both on and off Amazon based on their previous online engagement and activity.
Optimising an Amazon PPC campaign involves thorough keyword research and competitor analysis, effective strategic bidding, strong ad content creation and ongoing management and monitoring to adjust for better performance. As an experienced Amazon advertising agency with years of digital marketing experience, our team is best positioned to provide optimised Amazon PPC management and campaign performance.
Negative keywords are used to help prevent your ad from being shown for irrelevant searches. By avoiding searches that are unlikely to result in leads or quality clicks you can ensure your budget is allocated more economically and efficiently to drive greater conversions, sales and revenue.
It is possible to independently set-up, optimise, manage and adjust your PPC campaigns but an agency, such as One Egg, specialise in each and every stage of the campaign process to ensure a greater return on investments through delivering better results. The right Amazon PPC management agency often decides how far your ad spend goes. Contact us today to find out more about our specialised Amazon PPC management service offering.
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