SEO
Technical fixes, site structure matched to keywords, content and link building. For Roubler that produced 667% more organic traffic.
- Industries
- B2B and SaaS
SEO and paid search for B2B and SaaS
B2B and SaaS marketing measured on pipeline, not clicks.
SEO and paid search for companies with long sales cycles and more than one decision maker. Run by senior specialists.
- Top 3%
- Google Premier Partner
- 4+ years
- Average client relationship
- 4.9 / 5
- Rating on Clutch
Trusted by Australian and global organisations since 2014
The problem
The click is months away from the contract.
B2B buyers research for a long time, involve several people and compare vendors closely. A campaign judged on clicks or raw form fills tells you very little about whether it is producing customers.
We set up tracking that separates qualified leads from the rest, then build search and paid campaigns around the terms buyers use when they are close to a decision.
The result is a pipeline you can trace back to the search that started it.
What's included
Organic and paid, built for a considered purchase.
One team runs both, so what converts in paid search shapes what we build in organic.
Paid search
Google Ads built around the terms buyers use when they are comparing vendors, not just browsing.
- Google Ads
- Microsoft Ads
LinkedIn and remarketing
Webinar and content campaigns that keep you in front of the buying group between first visit and demo.
AI search
Content written around the questions buyers ask AI tools when they research a category.
- ChatGPT
- Perplexity
- Gemini
Landing pages and funnel testing
Continuous experiments on the pages and offers closest to the demo or trial.
Tracking and reporting
Conversion tracking that separates a qualified lead from a form fill.
Published client results
B2B and SaaS results we can prove.
Every number comes from a published One Egg case study. B2B and SaaS case studies ↗
How we work
Fix the foundations. Then scale.
We fix tracking, structure and pages before putting more budget in.
- 01
Learn
Who buys, how long it takes and what a qualified lead is worth.
- 02
Fix the foundations
Tracking, site structure and landing pages, before spending more.
- 03
Launch and improve
Campaigns and content go live, then get tested and tightened every week.
Services for this sector
The services B2B and SaaS companies use most.
Pick one channel or run them together. See the case studies ↗
SEO services
Organic traffic and leads that compound.
Technical SEO audits
Crawl budget, indexing and site architecture.
Link building
Authority in competitive software categories.
AEO and GEO optimisation
Visibility in AI answers during vendor research.
PPC management
Paid search and LinkedIn run as one plan.
Google Ads
High-intent search, tracked to qualified leads.
By channel
Go deeper on B2B and SaaS SEO.
How we approach organic search for long sales cycles.
B2B and SaaS PPC
Paid search for long sales cycles and high-value leads.
B2B and SaaS SEO
SEO measured on leads, not rankings.
From the blog
Related articles.
Frequently asked questions
B2B and SaaS marketing, answered.
We track more than the first form fill. Where your CRM allows it, we follow leads through to qualified opportunities and report on those. Remarketing and content keep you in front of buyers between the first visit and the decision.
Paid search produces leads soonest and shows which terms convert. SEO takes longer and keeps paying once it is built. Most companies run both and let the paid data guide the organic plan.
Yes, where it fits the funnel. For Pyramid Analytics we ran webinar-driven LinkedIn campaigns with remarketing alongside paid search. Read the Pyramid Analytics case study.
Yes. Roubler’s SEO was optimised for its key markets as a global HR software company. Read the Roubler case study.
Leads, cost per acquisition and pipeline. Not clicks or impressions. If a campaign looks busy in the dashboard but is not producing qualified leads, we change it.
No. There are no lock-in contracts. Our average client relationship is over four years.
Get started
Where is your pipeline stuck?
Whether you run marketing in-house or with another agency, we will give you a clear, honest picture of what is working and what is wasting money.
- A real conversation with a senior strategist, not a salesperson.
- Specific to your product, your market and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147