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Roubler Emerges as Australia's Fastest-Growing HR Tech Platform with 667% Growth

667%
Increase in Organic Traffic
118%
Increase in Organic Leads
+96
Keywords ranking on Google Page 1

Table of contents

Overview

Roubler is a global HR Software company that is disrupting the market for all the right reasons. The company is growing at a fierce rate and is showing no signs of slowing down. Roubler approached One Egg to help with their mission of increasing their SEO visibility.

Channels

SEO
PPC

Challenges

  • Global Visibility – Limited organic presence across key geographical markets
  • Technical Infrastructure – Inefficient crawl budget affecting search performance
  • Site Architecture – Misaligned website structure hampering keyword targeting
  • Link Authority – Insufficient quality backlinks limiting domain strength
  • Market Competition – Intense competition in HR software sector
Andrew Northcutt
Executive Chairman, Roubler

One Egg Delivered Superior SEO Results That Far Exceeded Our Previous Agencies

We have worked with One Egg for the past 8 months. The team has been very responsive to our needs and professional in their management of our account. One Egg strives to achieve best practice SEO and as a result, we have seen a significant boost in traffic and rankings. They are friendly and communicate really well. We’ve previously used other agencies in the past and One Egg delivered measurable results far exceeding anyone else. I would highly recommend them to anyone.

Solutions

  • Technical Optimization – Implemented crawl budget optimization and technical SEO improvements
  • Site Structure – Realigned website architecture with keyword strategy
  • AdWords Management – Developed and managed targeted AdWords campaigns
  • Link Building – Executed various link acquisition tactics to improve profile quality
  • Geographic Targeting – Optimized presence for key performing locations

Impact

  • Traffic Growth – Generated 667% increase in organic traffic
  • Lead Generation – Achieved 118% increase in organic leads
  • Search Rankings – Secured 96+ keywords on Google Page 1
  • Market Expansion – Enhanced global presence in target markets
  • Brand Authority – Strengthened position as disruptive HR software provider
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