Google Ads
Search, Shopping, Performance Max and video, structured around profit rather than clicks.
- Google Ads
- YouTube
PPC and Google Ads management
Google Ads that grow profit, not just clicks.
Google, Microsoft, Meta, LinkedIn and TikTok, run as one plan and measured on leads and revenue.
- Top 3%
- Google Premier Partner
- $10M+
- Ad spend managed
- 4.9 / 5
- Rating on Clutch
Trusted by Australian and global organisations
Why accounts stall
Most accounts optimise for clicks. We optimise for revenue.
Traffic is easy to grow. Profitable traffic is not. Most underperforming accounts we audit have the same three problems: tracking that counts the wrong things, broad targeting that pays for irrelevant searches, and landing pages that were never built for the ad.
We rebuild the account around what a lead or sale is actually worth to your business. Then we structure, track and bid so spend follows margin, not last-click volume.
The result is fewer wasted clicks and a cost per acquisition you can plan around.
What's included
Every channel your buyers use. One plan.
One team runs search and social together, so budget moves to whatever is producing leads this month.
Paid social
Meta, LinkedIn and TikTok run alongside search, where they genuinely fit your funnel.
- Meta
- TikTok
Microsoft Ads
A lower-competition channel, added when the maths makes sense.
- Microsoft Ads
Programmatic
Connected TV, video, display, audio and native through a DSP, fully managed.
Account structure and bidding
We rebuild structure and bid strategy around what a lead or sale is actually worth to you.
Landing pages
Built into the engagement. They move your cost per click and your conversion rate.
Tracking and reporting
Conversion tracking we trust, and reports on leads, cost per acquisition and revenue.
Published client results
Paid media results we can prove.
Every number comes from a published One Egg case study. All Google Ads case studies
Legal · Google Ads, Paid social
+65%lead volume within 6 months
−50%cost per customer acquisition
Search, social and TikTok for one of Australia’s fastest-growing law firms, across three markets.
Read the case study
Financial services · Google Ads, Paid social
42%increase in conversion rates within 3 months
70%impression share on key search terms
More qualified clients for an ASX-listed financial group.
Read the case study
Not-for-profit and government · Google Ads, Paid social
892%Google Ads conversion rate (2.44% to 24.20%)
214%increase in site visitors
Record digital growth for Cockatoo Island and Sydney Harbour’s landmark sites.
Read the case studyHow we work
Fix the foundations. Then scale.
More budget into a leaky account just buys more waste. We fix tracking, structure and pages first.
- 01
Learn
Audit the account, the market and the margin. Work out what a lead is actually worth.
- 02
Plan
Set the channel mix, targets and budget around profit, not vanity metrics.
- 03
Fix the foundations
Tracking, account structure and landing pages, before spending more.
- 04
Launch
Tightly themed campaigns with clean conversion data from day one.
- 05
Improve every week
Bids, search terms, ads and pages. Small gains that compound.
- 06
Scale
Put more budget behind what works and expand into new channels and markets.
Industries
Built for markets where every click is expensive.
Our deepest paid media experience is in categories where a single lead is worth hundreds of dollars.
- LegalLegalVision · +65% leadsLaw firm Google Ads in the most expensive search market in Australia.
- Financial servicesSequoia · +42% conversion rate in 3 monthsCompliant lead generation for advisers, lenders and investment platforms.
- Government and not-for-profitHarbour Trust · +892% conversion rateMaking public and donated budgets, including Google Ad Grants, work harder.
What clients say
Straight from our clients.
Named quotes and verified Clutch reviews from the people whose budgets we manage.
★★★★★
“The best PPC I have worked with.”
CMO, Fast Cover Travel InsuranceVerified review on Clutch ★★★★★
“Easy to deal with, reliable and experts in their field. If you are looking for results, One Egg is the right partner for the job.”
Simon Van EsGroup Head, Sequoia Financial Group ★★★★★
“One Egg identified exactly what was wrong with our Google Ads and fixed it fast. A massive pain point solved with real results to show for it.”
Ezra SarajinskyPocket Legal ★★★★★
“Aside from being very pleasant to work with, their professionalism and responsiveness stand out.”
Head of Marketing and Engagement, Harbour TrustVerified review on Clutch ★★★★★
“They have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base.”
Anthony LieuMarketing Director and Lawyer, LegalVision ★★★★★
“Their reporting is incredibly comprehensive and impressive.”
Marketing Manager, Nutra OrganicsVerified review on Clutch From the blog
Related articles.
Questions
PPC questions, answered.
If yours isn't here, ask us on the call.
Google Ads is the core. We add Meta, LinkedIn and TikTok where they fit your funnel, and Microsoft Ads as a lower-competition channel when the numbers support it.
Yes. Landing page work is part of the engagement, not a separate project. It moves both your cost per click and your conversion rate.
Leads, cost per acquisition and revenue. Not clicks or impressions. If a campaign looks busy in the dashboard but is not driving profit, we change it.
An experienced paid media specialist, not a junior. Our paid media work is led by Mark, one of our directors.
No. There are no lock-in contracts. Our average client relationship is over four years.
We run paid media across many sectors, with the deepest experience in legal and financial services. Both are expensive, competitive search markets where structure and tracking decide who wins.
Get started
Where is your ad budget leaking?
Whether you run ads in-house or with another agency, we will give you a clear, honest picture of what is working and what is wasting money.
- A real conversation with a senior paid media specialist, not a salesperson.
- Specific to your account, your market and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147