Keyword and category research
We map what shoppers search for to the page that should rank for it: category, product or buying guide. Terms with buying intent come first.
- SEO
- eCommerce SEO
eCommerce SEO agency
eCommerce SEO that grows organic revenue, not just traffic.
We help online stores rank the category and product pages that sell, on Shopify and other platforms. Every campaign is measured by organic revenue and transactions.
- 4+ years
- Average client relationship
- 4.9 / 5
- Rating on Clutch
Trusted by Australian brands since 2014
Why store SEO stalls
Most online stores are built to look good, not to be found.
An online store has problems a brochure site does not. There can be thousands of product pages. Products go in and out of stock. Filters and variants create duplicate pages. Category pages carry the most valuable search terms and often have almost no content.
Then there are the competitors. You are up against large retailers and marketplaces with far more authority than you. Paid ads can cover the gap, but only while you keep paying for every click.
SEO for a store is about focus. Find the pages that can make money, fix what stops Google from ranking them, and build authority where it will pay back. Our guide to ecommerce digital marketing in Australia shows where SEO sits next to paid, email and content.
The goal is not more visitors. It is more sales that did not cost a click.
What's included
Everything a store needs to rank and sell.
Delivered by the same team that runs our technical SEO audits ↗ and link building ↗
Category and collection pages
Category pages usually have the most to gain. We improve their copy, headings, internal links and filters so they can rank for the broad terms shoppers use.
Product page optimisation
Titles, descriptions, images, product schema and internal links, reviewed page by page for your best sellers and by template for the rest of the catalogue.
Technical SEO for large catalogues
Crawling, indexing, duplicate pages, site speed and structured data, checked regularly as products come and go.
Link building to the right pages
Links go mostly to pages that convert well but sit just off page one, not only to pages that already rank. We clean up poor quality links too.
Reporting on organic revenue
Reports show organic revenue and transactions next to rankings and traffic, so you can see what SEO is worth to the store.
Shopify SEO
Shopify SEO: what the platform does for you, and what it does not.
Shopify takes care of the basics, such as a sitemap, secure hosting and mobile-friendly themes. It does not choose your keywords, write your collection pages or earn your links. And it has a few habits that can hold a store back if nobody is watching them.
Duplicate product URLs
Shopify can serve the same product at more than one address, depending on the collection a shopper came through. We check canonical tags and internal links so authority goes to one version.
- Shopify
Tags, filters and thin pages
Tag and filter pages can create large numbers of near-identical URLs. We decide which ones deserve to rank and keep the rest out of the index.
Collection page content
Many themes give collections a product grid and little else. We add useful copy, sensible headings and links between related collections.
Theme and app speed
Every app adds code to the storefront, and it often stays after the app is removed. We find what is slowing pages down and work with your developer to fix it.
Product schema and variants
We check that price, stock and review data are marked up correctly, and that colour and size variants do not compete with each other in search.
Migrations and redirects
Moving to Shopify changes your URL structure. We map old URLs to new ones before launch so existing rankings and links carry over.
Published client results
SEO results for online stores.
Three stores, three SEO programmes. Every number comes from a published One Egg case study. All SEO case studies ↗
eCommerce · SEO
74%increase in organic revenue
53%increase in organic traffic
Australia’s fastest-growing music retailer.
Read the case study
eCommerce · SEO
483%increase in organic sessions
182%increase in transactions
Sales growth in global markets for a health snack brand.
Read the case study
eCommerce · SEO
180%organic traffic growth
40%organic revenue growth
Search growth from strategic link building.
Read the case studyHow we work
Find the pages that pay. Fix them first.
A store can have thousands of URLs. We work in order of revenue potential, so effort goes where it earns the most.
- 01
Learn
Your products, margins, best sellers and how customers find you today.
- 02
Audit
A technical crawl, a keyword gap analysis and a review of your backlink profile.
- 03
Prioritise
Rank the fixes and the target pages by revenue potential, not by how easy they are.
- 04
Fix
Technical issues, category pages and product templates, with your developer where needed.
- 05
Build
Content and links for the pages with the most room to grow.
- 06
Measure
Track organic revenue and transactions each month and adjust the plan.
What clients say
Straight from a client.
From the director of an online furniture store. The work was SEO link building. Read the case study ↗
“We partnered with One Egg to strengthen our online presence and the results have exceeded our expectations! Their targeted link building strategy has significantly improved our visibility in search results, leading to a 180% increase in organic sessions and a 40% growth in revenue YoY. We have seen great progress in our rankings for many keywords and their expertise has been a key driver of our digital success.”
From the blog
Related articles.
Questions
eCommerce SEO questions, answered.
If yours isn't here, ask us on the call.
We make it easier for shoppers to find your store in Google without paying for each click. That covers keyword research, category and product page optimisation, technical fixes, content and link building. We report on organic revenue and transactions, not only rankings. It is part of our wider SEO services.
Yes. Our eCommerce SEO covers Shopify stores. The fundamentals are the same on any platform, but Shopify has its own quirks: a fixed URL structure, duplicate product addresses through collections, tag pages and themes weighed down by apps. Shopify handles the basics well. Most of the gains come from the collection pages, the content and the links, which no platform does for you.
They do different jobs. Shopping ads put products in front of buyers straight away and you pay for each click. SEO takes longer and keeps bringing in traffic without a cost per click. Most stores need both, planned together. See Google Shopping management and our eCommerce digital marketing page for how the channels fit.
Usually not the ones already at the top. We split link building roughly 70/30 between pages that convert well but rank just off page one, and pages that need protecting. We explain how to pick the targets in the 70/30 rule for ecommerce link building. More on the service is on our link building page.
It depends on the size of the catalogue, the technical state of the site, the strength of your competitors and how quickly changes can be made to the store. Technical fixes tend to show first. Rankings for competitive category terms take longer. We will give you an honest view after the audit.
Sometimes. If the traffic comes from searches with no buying intent, that is an SEO problem. If the right people arrive and do not buy, the issue is more likely trust, pricing or the product page itself. Our 10-point rescue plan for stores with no sales walks through how to tell the difference.
Yes. Many brands sell through their own store and on Amazon, and each needs a different approach. We compare the two in Should I launch my product on Shopify or Amazon?, and our Amazon marketing page covers the marketplace side.
Get started
Is organic search pulling its weight in your store?
Tell us about your store and where growth is stuck. We will give you a clear, honest picture of what SEO can and cannot do for it.
- A real conversation with a senior SEO specialist, not a salesperson.
- Specific to your store, your platform and your catalogue.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147