Audience targeting
Campaigns built around the people who can buy: job title, seniority, job function, industry, company and company size.
- PPC
- LinkedIn ads
LinkedIn ads management
LinkedIn ads that reach the people who sign off.
B2B and professional services campaigns, targeted by job title, industry and company, and measured on leads.
- 4+ years
- Average client relationship
- 4.9 / 5
- Rating on Clutch
Trusted by Australian brands since 2014
Why LinkedIn campaigns stall
The clicks cost more. So the targeting and the offer have to be right.
LinkedIn usually costs more per click than other platforms. That is fine when the click comes from the right person. It is expensive when the audience is loose, the offer is vague and nobody tracks what happened after the click.
Most stalled accounts we see have the same problems. One big campaign aimed at everyone. An ad that asks for a sales call from someone who has never heard of the firm. No way of telling which audience produced the leads.
The question to ask is simple: will a professional, with their day job on their mind, want to see this ad? We build campaigns around a clear answer, with tightly defined audiences and an offer you can explain in one short sentence.
Small, specific audiences beat one broad one.
What's included
Everything a LinkedIn account needs to produce leads.
Run by the same team as the rest of your paid media ↗
Sponsored content
Ads in the feed that put a clear offer in front of a defined professional audience. The format most campaigns are built on.
Sponsored messaging
Direct messages to the inbox (InMail), used selectively for specific offers and specific people.
Offers and lead capture
We help shape the offer, such as a guide, an event or a consultation, then capture leads on a landing page or a LinkedIn lead form.
Conversion tracking
Tracking set up before launch, so we know which audience and which ad produced each enquiry.
Reporting on leads
Reports on leads and cost per acquisition, alongside your other paid channels. Not impressions and clicks on their own.
Published client results
LinkedIn as part of a paid plan that works.
Both programmes ran LinkedIn alongside search. Every number comes from a published One Egg case study. All paid social case studies ↗
Financial services · Google Ads, Paid social
450new leads in 6 months
50%increase in conversion rates
450 leads in six months for an investment platform.
Read the case study
Legal · Google Ads, Paid social
+65%lead volume within 6 months
−50%cost per customer acquisition
Search, social and TikTok for one of Australia’s fastest-growing law firms, across three markets.
Read the case studyHow we work
Define the audience. Then earn the click.
We test several small, focused campaigns before putting real budget behind any of them.
- 01
Learn
Who buys, who influences the decision and what a new client is worth to you.
- 02
Define the audiences
Tightly defined groups by role, industry and company size, each with its own campaign.
- 03
Shape the offer
An offer and message a busy professional can understand in one short sentence.
- 04
Fix the foundations
Tracking, lead capture and landing pages in place before any spend.
- 05
Launch small
Several focused campaigns, so we can see which audience and message respond.
- 06
Scale what works
Move budget to the audiences producing leads and drop the ones that are not.
Where LinkedIn fits
Search finds people looking. LinkedIn finds the people you choose.
Google Ads reaches someone at the moment they search for a service. LinkedIn works the other way round. You choose the roles, industries and companies you want as clients, and put a relevant offer in front of them.
For GEMI, an investment platform, we ran Google Search together with LinkedIn Sponsored Posts and InMail, layering keyword, career and industry targeting around specific investor personas. The campaigns produced 450 new leads in six months and were paused because the business had more leads than it could handle.
LinkedIn is rarely the whole plan. Many B2B clients pair it with Google Ads to catch active searches, and some add Meta ads for remarketing. One team manages all of it under one PPC management plan, so budget moves to whichever channel is producing leads.
Want the detail on formats and targeting options? Read our complete guide to LinkedIn advertising.
What clients say
Straight from our clients.
LegalVision’s paid programme runs across Google Ads, Meta, LinkedIn and TikTok.
★★★★★
“They have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base.”
Anthony LieuMarketing Director and Lawyer, LegalVision From the blog
Related articles.
Questions
LinkedIn ads questions, answered.
If yours isn't here, ask us on the call.
Businesses that sell to other businesses or to professionals: professional services, financial services, software and recruitment are common examples. It works when you can name the job titles, industries or company sizes you need to reach.
Often, yes, on a cost per click basis. What you are paying for is precision: you can choose who sees the ad by role, seniority and company. It makes sense when a single client is worth enough to justify the higher cost. We will tell you honestly if it does not fit your numbers.
Mostly sponsored content in the feed, with sponsored messaging and text ads where they suit the goal. The format follows the objective and the audience, not the other way round. Our guide to LinkedIn advertising explains the options.
They do different jobs. Google Ads reaches people searching for a service right now. LinkedIn reaches specific people by role and company, whether or not they are searching. Many B2B accounts run both. See our Google Ads management page for the search side.
Yes. We run Meta ads alongside LinkedIn and search where they fit the funnel, often for remarketing to people who have already visited your site.
A clear picture of your ideal client, what a new client is worth, and something worth offering them, such as a guide, an event or a consultation. Access to your LinkedIn company page and ad account lets us handle the rest.
No. There are no lock-in contracts. Our average client relationship is over four years.
Get started
Are your LinkedIn ads reaching decision makers?
Whether you run LinkedIn ads in-house, with another agency or not at all yet, we will give you a clear, honest picture of whether the channel fits your business.
- A real conversation with a senior paid media specialist, not a salesperson.
- Specific to your audience, your offer and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147