It starts with ranking
AI Overviews are built mostly from pages Google already ranks well, for the query and for the related questions it generates behind the scenes. Strong SEO is the entry ticket, not the whole game.
Google AI Overviews optimisation
Be the source Google quotes above the results.
AI Overviews now answer many searches before anyone sees a link. We make your pages the ones Google cites for the questions your buyers ask, and measure it month by month.
- Top 3%
- Google Premier Partner
- 4+ years
- Average client relationship
- 4.9 / 5
- Rating on Clutch
Trusted by Australian brands since 2014
How it works
How Google decides who gets cited.
Google has published the broad principles. The rest comes from testing, which is what the engagement is for.
One query becomes many
Google breaks a question into sub-questions and looks for a source for each. Pages that answer one narrow thing clearly get cited more often than long pages that cover everything loosely.
Direct answers win
The cited passage is usually a short, self-contained answer near a clear heading. Burying the answer in a story costs you the citation.
Consistency builds trust
Google cross-checks facts about your business against other sources. Mismatched names, services or claims across the web make you a riskier source to cite.
Freshness counts
For questions where the answer changes, recently updated pages are preferred. A visible update date and genuinely revised content both matter.
Structure helps machines read you
Clean headings, FAQ and article schema, and pages that render without JavaScript make it easier for Google to lift the right passage.
What we do
Rank first. Then make the page quotable.
AI Overview work sits on top of SEO, not instead of it. We sequence it so each step has something to build on.
- 01
Baseline
Which of your target questions trigger an AI Overview, who is cited, and whether you appear. Tracked in Search Console and by hand.
- 02
Pick the questions
The buying questions in your market where an Overview appears and the cited sources are beatable.
- 03
Restructure pages
Answer-first sections, question headings, FAQ blocks and schema on the pages that should be cited.
- 04
Build the evidence
Third-party mentions, reviews and consistent business facts so Google trusts you as a source.
- 05
Measure citations
Monthly: Overview appearances, citation share against competitors, and the enquiries that follow.
Our experience
Built on a real programme, not a slide.
Our AI search work started with an Australian finance company launching a new product with no organic visibility. Within seven months, organic impressions were up 640% and the company was recommended as a top option across five AI platforms. The method on this page is the one we used there: structure the pages for extraction, build the third-party evidence, and measure citations rather than rankings alone.
We run this for businesses in markets where one enquiry is worth a lot: law firms, financial services and professional services. If that is you, start with the free AI visibility check. It shows which of your buyer questions already trigger an Overview, and who is being cited instead of you.
Questions
AI Overviews, answered.
It is the work of making your pages the sources Google quotes when it writes an AI answer at the top of the results. It builds on ordinary SEO, then adds page structure, direct answers, schema and third-party evidence so Google chooses your page over a competitor's. It is one part of our AI search optimisation service.
For informational questions, often yes: the answer is on the results page, so fewer people click through. For commercial questions, being the cited source puts your name in front of buyers at the moment they are comparing options. The goal is to be cited where it leads to enquiries, not to chase every query.
AI Mode is Google's fuller conversational search experience. It draws on the same signals as AI Overviews but runs more sub-queries and holds a conversation. Work that earns Overview citations carries over. We check both when we run your free AI visibility check.
Partly. Search Console includes AI Overview impressions and clicks in the normal performance report but does not separate them out. We track which queries show an Overview and whether you are cited by checking them directly, and compare that with Search Console trends.
If you already rank for the questions, restructured pages can be picked up within weeks. If you do not rank yet, the SEO work has to come first, and that follows normal SEO timelines. We give you an honest estimate after the baseline.
Yes. The engines overlap but select sources differently. See our ChatGPT optimisation page for how that one works.
Get started
Are you the source, or the one being overlooked?
Tell us your website and the questions your buyers ask. We will show you which ones trigger an AI Overview today and who Google is citing.
- A real conversation with a senior SEO specialist, not a salesperson.
- Specific to your market and the questions that lead to enquiries.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147