Google Business Profile
We claim, complete and maintain your profile: categories, services, service areas, opening hours, photos and posts. One profile per real location.
- SEO
- Local SEO
Local SEO services
Local SEO that gets you found by customers near you.
We look after your Google Business Profile, your location pages and your reviews, so people searching in your area find you and get in touch.
- 4+ years
- Average client relationship
- 4.9 / 5
- Rating on Clutch
Trusted by Australian brands since 2014
Why local businesses get missed
Your customers are searching nearby. Google needs a reason to show you.
When someone searches for a service in their area, Google usually shows a map with a short list of businesses before any ordinary result. If you are not on that list, many searchers never see you.
Most businesses that miss out have the same few problems. The Google Business Profile is half finished or in the wrong category. The website has one page trying to cover every service and every suburb. The address and phone number differ from one directory to the next. Reviews are few, old or unanswered.
None of this is complicated, but it needs to be done properly and kept up. The good news is that local search is where a smaller business can compete. You do not have to outrank national brands everywhere. You have to be the clearest, most trusted answer in your own area.
Local SEO is mostly about being accurate, complete and consistent, month after month.
What's included
Everything that helps local customers find you.
Part of our SEO services ↗ and delivered by the same team.
Location and service pages
A clear page for each service and each real location, written for the people in that area. No copied suburb pages with the place name swapped.
Reviews
A simple, repeatable way to ask happy customers for a Google review, and help replying to the ones you get. We never write or buy reviews.
Citations and business details
Your name, address and phone number, made consistent across your website, directories and industry listings so Google trusts them.
Local schema and technical fixes
Local business structured data, page speed, mobile usability and indexing. The basics that let Google read your site properly.
Local links and content
Links from local organisations, suppliers and industry sites, plus content that answers what customers in your area ask.
Published client results
Search results for businesses that win work locally.
Two location-based businesses. Each card says which channels the figures cover. Every number comes from a published One Egg case study. All SEO case studies ↗
Construction · SEO
4.5×organic traffic growth
97%increase in keyword rankings
SEO only. A Sydney remedial building company that grew its rankings and organic traffic after a full overhaul of its service pages, content and technical setup.
Read the case study
Healthcare · Google Ads
111%increase in lead volume YoY
46%decrease in cost per acquisition YoY
A Brisbane CBD clinic that started with no online presence. These figures are for SEO and paid search working together, not SEO alone.
Read the case studyHow we work
Get the basics right. Then keep them right.
Local SEO rewards steady, careful work. We fix the foundations first, then build reviews, links and content over time.
- 01
Learn
Your services, the areas you cover and which enquiries are worth the most.
- 02
Audit
Your Google Business Profile, your listings, your site and who shows up locally today.
- 03
Fix the profile
Categories, services, details and photos, complete and accurate.
- 04
Build the pages
Service and location pages that match what local customers search for.
- 05
Earn trust
Reviews, citations and local links, added steadily.
- 06
Measure
Track calls, forms and direction requests, then adjust.
How we measure it
Rankings are a signal. Enquiries are the result.
A local business does not need more impressions. It needs the phone to ring and the enquiry form to fill. So we report on calls, form submissions and direction requests, next to where you rank in the areas you serve.
Where it helps, we set up call and form tracking so each enquiry can be traced to the search or ad that produced it. We did this for a stone supplier whose paid search and SEO we manage. Read the lead tracking case study.
Local SEO also works best next to your other channels. Search ads can cover the areas and services where you do not rank yet. See Google Ads management for how we run the paid side, and Sydney SEO if Sydney is your market.
Want the full checklist first? Our guide to what local SEO services should include sets out the ten things we look at.
What clients say
Straight from a client.
From the doctor behind the Travel Vaccination Clinic, where we ran SEO and PPC together. Read the case study ↗
“One Egg has over the past year been responsible for the online marketing activity of my 2 medical practices. During this time, patient bookings have consistently increased due to his diligent, innovative and up to date optimisation of my sites & web presence. In this time he has implemented both SEO & PPC strategies that have allowed me to outpace my business competitors and significantly grow my operations.”
From the blog
Related articles.
Questions
Local SEO questions, answered.
If yours isn't here, ask us on the call.
Local SEO is the work of making your business show up when people nearby search for what you do. That means the map results, driven by your Google Business Profile, and the ordinary results below them, driven by your website. It is one part of our wider SEO services.
Google says local results are based mainly on relevance, distance and prominence. Relevance is how well your profile and website match the search. Distance is how close you are to the searcher or the place they named. Prominence is how well known and trusted the business is, which includes reviews, links and mentions. You cannot change your address, so the work goes into relevance and prominence.
Only where you have something real to say. A page for each physical location, yes. Pages for key service areas, where you can show real work, real detail and real reasons to choose you there. Dozens of near-identical suburb pages add little and can work against you.
Each location gets its own Google Business Profile and its own page on your website, with that location’s address, phone number, opening hours and local business schema. We keep the details consistent everywhere they appear. Our local SEO services guide covers the full checklist.
We can make it much easier. We set up a simple way to ask customers at the right moment and help you reply to the reviews you receive. We do not write, buy or incentivise reviews. It is against Google’s rules and it puts your profile at risk.
Often both. Google Ads brings enquiries straight away and you pay for each click. Local SEO takes longer to build and does not cost per click. Many local businesses start with ads while the organic side grows. See our Google Ads management page for the paid side.
No. We are based in Sydney and work with businesses across Australia. If Sydney is your market, our Sydney SEO page covers how we approach it.
Get started
Are local customers finding you, or your competitors?
Tell us what you do and where you do it. We will give you a clear, honest picture of how you show up locally and what would change it.
- A real conversation with a senior SEO specialist, not a salesperson.
- Specific to your business, your locations and your service areas.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147