Case Studies



legalvision.com.au


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Background

LegalVision are a startup law firm aimed at providing small businesses affordable fixed fee quotes.


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Objectives

Achieve growing lead volume growth while also driving down CPAs. Test and discover potential lead sources.


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Implementation & Strategy

  • Multi-channel PPC strategy focused on minimising CPA and maximising lead volume
  • Campaigns optimised towards multiple touch points within the marketing funnel
  • Campaigns across AdWords, Facebook, Twitter, Linkedin & AdRoll promoting messages to tailored audiences
  • Constant experimentation & account optimisation
  • Specific geo-targeted campaigns with uniquely engineered creative messaging
  • Implementation of advanced tracking solutions

  • 40%

    increase in lead volume within 6 months

  • 211%

    decreases in Cost Per Acquisition yearly

  • 177%

    increase in ad engagement year on year



LegalVision has been working with One Egg for over 4 years now. During that time, they have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base which has helped LegalVision to grow as one of Australia's fastest growing startups. They are constantly innovative with their approach which has enabled us to stay ahead of the market. I'd recommend working with One Egg for any client in the startup space or looking for significant growth through search marketing.
- Anthony Lieu, Marketing Director & Lawyer, LegalVision

Aventus Property Group


aventusproperty.com.au

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Background

Aventus Property Group (aventusproperty.com.au) is the private investor and manager of 20 large format retail centres in Australia with over 395,000 square metres of retail showrooms in 14 large format retail centres across 5 states, valued at $1.85 billion.


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Objectives

Aventus goals are focused around providing a seamless shopping experience to visitors of their centres both online and offline. They are looking to make it easy for customers to easily locate and access their centres and retailers.


  • 341%

    Increase in Conversion Rate

  • 20%

    Conversion Rate to instore visit

  • 12%

    Improvement in Ad Engagement



Great experience working with One Egg. Really switched on and smart guys. For for the first time ever they showed us how many people are actually visiting our stores based on our online activity, that was a huge milestone for us. They helped us reduce our cost per click and help drive more traffic to our stores.
- Stephanie​ Parker, Head of Customer Experience, Aventus Group

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Implementation & Strategy

  • One Egg implemented a tailored digital strategy for the individual centre objectives
  • Strategic transfer from engagement metrics to actual in-store goal metrics
  • State of the art dashboarding and reporting solution to ensure real-time progress updates
  • Integration of digital marketing platforms to create a seamless digital to physical experience for shoppers and online researchers

Entertainment Digital


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  • 40%

    Conversion Rate Target

  • 211%

    Increase in Ad engagement (CTR)

  • 177%

    organic traffic increase



One Egg delivered that and more, they were true partners in every sense of the word, taking the time to understand the briefs that we outlined for them and coming up with unique and compelling ideas how we can improve performance further.
- Zeeshan Javed, Head of Performance and Innovation, Entertainment Digital

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Background

Entertainment Digital are a leading provider of entertainment services & publisher of entertainment books. They have been in the market for over 24 years.


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Objectives

The objective was to work closely with the management team and assist the client with a digital strategy to continue to drive leads and revenue at a more efficient cost.


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Implementation & Strategy

  • PPC & SEO Strategical consultation
  • Close integration with existing team to understand specific client needs and performance metrics
  • Deep analysis & reporting on existing performance
  • RDeveloping frameworks & planning for ongoing performance increases

Fred Hollows Foundation


hollows.org

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  • 40%

    Increase in SEO Visibility Score

  • 211%

    Increase in Transactions

  • 177%

    Increase in Organic Revenue


I've been working with Ilan for two years and can safely say he's one of the most knowledgeable and responsive contractors I've ever dealt with. His understanding of search is in-depth and he's always able to break down complicated concepts in to easily understood, actionable tasks. I've asked Ilan hundreds of questions and have developed my own skill-set because of his ability and willingness to help. Because Ilan is results-oriented and wants the best for all his clients, he's truly an asset to any digital project. And, in addition to having technical prowess and an ability to deliver, he's also personable, friendly and collaborative. I'd recommend him in an instant.

- Esha Thaper, Digital Content Producer at The Fred Hollows Foundation

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Objectives

The objective of our collaboration with the Fred Hollows Foundation was to increase reach, allowing the foundation to educate more people on their cause, grow the supporter and volunteer base, and engage more people who care. Success was measured in terms of supporter base growth, volunteer acquisition, donation targets and an increase in overall traffic.


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Background

The Fred Hollows Foundation is one of the largest, most prominent not-for-profit organisations in Australia with a presence in more than 25 countries worldwide. The Foundation is an international development organisation focused on eliminating avoidable blindness and improving Australian Indigenous health.


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Implementation & Strategy

  • Further optimisation & expansion of Google Grants account, accessing ~$10,000 USD in free online advertising spend through Google Adwords.
  • Setup of the YouTube not-for-profit program, allowing the foundation to tell their story to a large, global audience and collect donations from videos.
  • Creation and deployment of SEO strategies to grow the foundation’s audience and supporter base. Activities included: international SEO, HTTPS site migration, technical SEO, link acquisition, content optimisation and much more.

FastCover


fastcover.com.au

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  • 40%

    increase in conversion volume YoY

  • 211%

    increase in total
    revenue Compared YoY

  • 177%

    decrease in unoptimised ad spend YoY


The banking and finance vertical presents an ever- increasing difficulty to improve performance. In particular, competition within the travel insurance space has become very competitive, putting more pressure on performance. As with all our marketing efforts, we are trying to improve, and our first priority for PPC was to find a company who could bring consistency to the account. FastCover Travel Insurance have been working with One Egg for 10 months and they have been able to do this month in month out, which brings us more confidence for our forecasting and budgeting. With the ease for travellers to routinely compare travel insurance, we need someone who can drive increased traffic to our website to buy their travel insurance directly from us. One Egg have been able to do this and are a crucial element of making our marketing funnel work.

Craig Morison, COO, Fast Cover Travel Insurance

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Background

FastCover provide simple and easy to understand, low-cost travel insurance.


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Objectives

Maximise lead volume via paid traffic sources within a given budget and prepare the account for sustained growth.


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Implementation & Strategy

  • Identify opportunities previously not tapped within the market and grow audience volumes
  • Implement rigorous ad A/B testing schedule & promotions
  • Implement campaign experimentation methodology for incremental performance increases
  • Expansion of remarketing to encompass more specific audience segments
  • Implementation of advanced tracking solutions

Nutra Organics


nutraorganics.com.au

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  • 40%

    Increase in Revenue from PPC

  • 211%

    ecomm conversion rate

  • 177%

    Increase in Monthly Traffic


“Mark, Jessica and the team at One Egg have been fantastic to work with. The results from the Google Adwords campaigns have been impressive, exceeding the ROI goal we were aiming for. They are attentive, fast, give very detailed reports, and are across all of the different PPC strategies. Highly recommend them to anyone looking to outsource PPC campaigns.

Jemma Quinlan, Marketing Manager, Nutra Organics Australia

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Background

Nutra Organics is an ecommerce business selling natural organic wholefood products to Australian consumers.


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Objectives

Grow and maximise online sales over time, while also increasing ROI and decreasing cost per conversion. Secondary objectives include growing brand awareness and preference within the Australian organic wholefoods market.


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Implementation & Strategy

  • Grow market presence at the brand and category level
  • Reclaim branded real estate from competitors and resellers
  • Utilise product level targeting through dynamic search ads to match and satisfy user search intent
  • Grow sales and return on ad investment for key products and categories
  • Re-engage users to build brand familiarity through various ad formats such as search and display
  • Reduce cost per click over time by testing different bidding strategies and targeting methods
  • Improve ROI month on month

Livewire Markets


livewiremarkets.com

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  • 40%

    Organic Visibility Score

  • 211%

    Additional 1st Page Rankings

  • 177%

    Increase in Organic Traffic


The One Egg team are extremely knowledgeable in technical SEO and it was great to work with them. They gave us clear instructions on what needs to be fixed and helped our development team prioritise. Would highly recommend to anyone!


Angus Pragnell, Head of Marketing, Live Wire Markets

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Background

Livewire Markets are an Australian finance news publisher sourced from leading fund managers and investment market professionals.


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Objectives

Conduct a thorough technical SEO review of the website to ensure there are no crawling and indexing issues whilst providing guidance to their developer team.


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Implementation & Strategy

  • Technical SEO audit and implementation
  • On-page SEO optimisation
  • Keyword Research
 

APN Property Group


apngroup.com.au

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  • 153%

    increase in lead volume year-on-year

  • 66%

    reduction in cost per lead year-on-year

  • 177x

    improved account click-through rates


One Egg has delivered tremendous value in the relatively short time that we’ve engaged their services. After conducting an initial review of our account, Mark promptly identified a number of areas that could be improved. His recommendations (which were able to be quickly and effectively implemented) had gone undetected by previous SEM consultants. Mark demonstrates an excellent understanding of SEM and is proactive in his approach, continually suggesting refinements and new angles from which to explore the opportunity. His enthusiastic style is appreciated. The world of SEM can be an incredibly nebulous one from an outsider looking in; however, Mark provides us with a sense of comfort knowing that we are in trustworthy and highly knowledgeable hands. Mark takes the time to understand our business and objectives and has communicated clearly and closely at all times. Although we work in separate cities, Mark has always been accessible, responsive and quick to problem solve. I would highly recommend Mark – his technical expertise, coupled with clear communication and a constantly enquiring mind to find new solutions is the ideal combination.

Simone Newman, Head of Marketing & Distribution, APN Property Group

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Background

Established in 1996, APN is a specialist real estate investment manager that actively manages real estate funds on behalf of institutional and retail investors. APN is listed on the ASX (ASX:APD) and manages $2.8 billion of real estate and real estate securities.


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Objectives

APN’s marketing objectives are focused on attracting investors that are interested in real estate and income producing investors. APN has a great track record and strong experience over many years. They are looking to educate investors as to the value they can deliver to them.


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Implementation & Strategy

  • Audit of existing accounts for potential value adds.
  • Implementation of onsite conversion tracking and dashboards for dynamic reporting
  • AdWords account strategy, optimisation and Integration with landing pages
  • Recommendations on site architecture

Victor Chang Foundation


victorchang.edu.au

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  • 10%

    Increase in Media coverage

  • 211%

    Increase in ad engagement

  • 26%

    Conversion Rates in 3 Months


One Egg have been great to work with. The team is professional and knowledgeable and they always go the extra mile to help us. They have tailored their services to suit our needs and we are starting to see results already. We are happy customers!

- Georgi Glover, Media & Communication Manager, Victor Chang Cardiac Research Institute

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Background

The Victor Chang Cardiac Research Institute is one of the most respected heart research facilities in the world. The institute is home to more than 300 researchers and staff and they have made a number of breakthroughs in their field.


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Objectives

The Victor Chang Cardiac Research Institute was looking to raise awareness for heart research and the work that they do as well as increase their support base.


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Implementation & Strategy

  • Application and approval to the Google Grants program, providing the institute with access to free advertising media
  • Tailored digital marketing strategy including AdWords consulting and build
  • Ongoing AdWords optimisation to increase media coverage Implementation of onsite tracking

Sequoia Financial Group


sequoia.com.au

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  • 42%

    increase in conversion rates

  • 70%

    Increase in Impression Share

  • 100%

    improvement in Ad Engagement


Our company has used Marks services for some time now and found him to be easy to deal with, reliable and an expert in his field. If you are looking for results, Mark is the right person for the job.

Simon Van Es, Group Head, Sequoia Financial Group (ASX:SEQ)

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Background

Sequoia Financial Group Limited (ASX:SEQ) is a financial services company providing products and services to self-directed retail and wholesale clients. These services include: investment & superannuation products; wealth management & advisory services; corporate advisory and capital markets expertise; retail, wholesale and institutional trading platforms; market data and financial news services


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Objectives

The goal was focused on driving highly relevant and qualified prospects at a low cost per acquisition using lead magnet assets.


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Implementation & Strategy

  • Conversion tracking setup and integration for landing pages
  • AdWords implementation, build and optimisation
  • Migration to tag management software
  • Strategy development via lead generation assets

Kooee Snacks


kooeesnacks.com.au

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  • 483%

    Increase in organic sessions

  • 182%

    Increase in transactions

  • 353%

    organic visibility score


One Egg was recommended to me by the CEO of an Australian start up that relies heavily on online marketing. He did a short project with me on SEO strategy, and then managed the design of a SEO-optimised website. Anyone that has looked for help in the world of SEO will know it is full of charlatans. I am very thankful to have found someone I can trust in. They are professional, knowledgeable, and a good communicator. Their work paid off within a couple of months due to increased traffic to our website. I have already recommended him to several other businesses (they were similarly impressed).

- Andy Fist, Director, Kooee Snacks

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Background

Kooee Snacks is a global eCommerce brand selling all natural health snacks worldwide.


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Objectives

Increase organic traffic and transactions


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Implementation & Strategy

  • Keyword research and gap analysis
  • Technical SEO audit and implementation
  • On-page SEO optimisation
  • Link profile optimisation

One Investment


oneinvestment.com.au

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  • 187%

    Increase in organic sessions

  • 262%

    organic visibility score

  • +84

    keywords ranking on Google Page 1


One Investment Group has been working with One Egg for over a year. We've since seen a huge growth in our organic traffic and keyword rankings for our core services. Their innovative approach to SEO has really helped us obtain a much larger market share.

- Justin Epstein, Executive Director, One Investment Group

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Background

One Investment Group is an independent funds management business specialising in providing Responsible Entity, Trustee, Custody and Administration services.


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Objectives

Increase organic presence for key services terms as well as drive quality traffic and leads


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Implementation & Strategy

  • Technical SEO audit and implementation
  • On-page SEO optimisation
  • Content audit
  • Link profile optimisation
  • Link removal

Roubler


roubler.com

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  • 667%

    increase in organic traffic

  • 118%

    increase in organic leads

  • +96

    keywords ranking on Google Page 1


We have worked with One Egg for the past 8 months. The team has been very responsive to our needs and professional in their management of our account. One Egg strives to achieve best practice SEO and as a result, we have seen a significant boost in traffic and rankings. They are friendly and communicate really well. We've previously used other agencies in the past and One Egg delivered measurable results far exceeding anyone else. I would highly recommend them to anyone.

- Andrew Northcutt, Executive Chairman , Roubler

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Background

Roubler is a global HR Software company that is disrupting the market for all the right reasons. The company is growing at a fierce rate and is showing no signs of slowing down. Roubler approached One Egg to help with their mission of increasing their SEO visibility.


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Objectives

Improve Roubler's organic visibility & traffic for their best performing geographical locations.


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Implementation & Strategy

  • Improving the website from a technical SEO aspect focusing on crawl budget optimisation
  • Mapping their website architecture to align with their keyword targeting
  • AdWords setup and Management
  • Improved the quality and size of their link profile through various link acquisition tactics

TVC


travelvaccinationclinic.com.au

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  • 111%

    increase in lead volume YoY

  • 46%

    decrease in cost per acquisition YoY

  • 121%

    Conversion rate Improved YoY


One Egg has over the past year been responsible for the online marketing activity of my 2 medical practices. During this time, patient bookings have consistently increased due to his diligent, innovative and up to date optimisation of my sites & web presence. In this time he has implemented both SEO & PPC strategies that have allowed me to outpace my business competitors and significantly grow my operations.
Dr Joe Pollak.

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Background

Before coming on board, the Travel Vaccination Clinic had no online presence at all. Starting from scratch this site now dominates both PPC and SEO for highly competitive industry terms, leading to a large increase in patients for the practice.


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Objectives

The objective for this client was to create a digital presence for a CBD travel vaccination clinic.


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Implementation & Strategy

  • Website build & management, including booking calendar
  • SEO optimisation
  • Multi-platform Paid Search strategy
  • 3rd party referral building

Peerform


peerform.com

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  • 23%

    increase in lead volume YoY

  • 42%

    Decrease in Cost Per Acquisition YoY

  • 112%

    increase in Sales YoY


About 6-8 months ago, I was looking into hiring someone to expand our company’s paid search marketing and was referred to Mark Meyerson. Mark has taken our advertising to the next level by successfully expanding on an already well-optimised account. We have surpassed expectations, we’ve seen sales increases of over 100% year-on-year and significant reductions in our cost per acquisition. Without Mark’s direction we would not have been able to reach nearly as many clients and dramatically increase our revenue and profits. I highly recommend Mark for anyone who wants to use SEM to dramatically increase their profits.
Mikael Rapaport, CEO

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Background

Peerform are a Peer 2 Peer lending platform. They offer an alternative for borrowers outside of the traditional bank loan.


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Objectives

The client has a very strong revenue focus. The objective was to minimise CPA through campaign and landing page optimisation.


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Implementation & Strategy

  • Specialised dashboard builds for close campaign monitoring
  • ROI focused campaign goals
  • Tightly optimised bids and budgeting to fit within targets
  • Landing page recommendations and optimisations
  • Constant A/B testing of creative and landing pages.