Clients We’ve Worked With

One Egg have helped increase the profile and deliver tangible results to leading brands across Australia.

Legal Vision


legalvision.com.au


PPC



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Background

LegalVision are a startup law firm aimed at providing small businesses affordable fixed fee quotes.

Objectives

Achieve growing lead volume growth while also driving down CPA’s. Test & discover potential lead sources.

Implementation & Strategy Summary

  • Multi-channel PPC strategy focused on minimising CPA and maximising lead volume
  • Campaigns optimised towards multiple touch points within the marketing funnel
  • Campaigns across AdWords, Facebook, Twitter, Linkedin & AdRoll promoting messages to tailored audiences
  • Constant experimentation & account optimisation
  • Specific geo-targeted campaigns with uniquely engineered creative messaging
  • Implementation of advanced tracking solutions

Testimonial

LegalVision has been working with One Egg for over 4 years now. During that time, they have been instrumental in crafting a cutting edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base which has helped LegalVision to grow as one of Australia's fastest growing startups. They are constantly innovative with their approach which has enabled us to stay ahead of the market. I'd recommend working with One Egg for any client in the startup space or looking for significant growth through search marketing.


  • 40%

    increase in lead volume within 6 months

  • 211%

    decreases in Cost Per Acquisition Yearly

  • 177%

    increase in ad engagement Year on Year

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The Fred Hollows Foundation


hollows.org


SEO & PPC



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Background

The Fred Hollows Foundation is one of the largest, most prominent not-for-profit organisations in Australia with a presence in more than 25 countries worldwide. The Foundation is an international development organisation focused on eliminating avoidable blindness and improving Australian indigenous health.

Objectives

The objective of our collaboration with the Fred Hollows Foundation was to increase reach, allowing the foundation to educate more people on their cause, grow the supporter and volunteer base, and engage more people who care. Success was measured in terms of supporter base growth, volunteer acquisition, donation targets and an increase in overall traffic.

Implementation & Strategy Summary

  • Further optimisation & expansion of Google Grants account, accessing ~$10,000 USD in free online advertising spend through Google Adwords.
  • Setup of the YouTube not-for-profit program, allowing the foundation to tell their story to a large, global audience and collect donations from videos.
  • Creation and deployment of SEO strategies to grow the foundation’s audience and supporter base. Activities included; International SEO, HTTPS site migration, technical SEO, link acquisition, content optimisation and much more.

Testimonial

I've been working with Ilan for two years and can safely say he's one of the most knowledgeable and responsive contractors I've ever dealt with. His understanding of search is in-depth and he's always able to break down complicated concepts in to easily understood, actionable tasks. I've asked Ilan hundreds of questions and have developed my own skill-set because of his ability and willingness to help. Because Ilan is results-oriented and wants the best for all his clients, he's truly an asset to for any digital project. And, in addition to having technical prowess and an ability to deliver, he's also personable, friendly and collaborative. I'd recommend him in an instant.


  • 40%

    Increase in SEO Visibility Score

  • 211%

    Increase in Transactions

  • 177%

    Increase in Organic Revenue

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Fast Cover


fastcover.com.au


SEO & PPC



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Background

Fast Cover provide simple and easy to understand, low cost travel insurance

Objectives

Maximise lead volume via paid traffic sources within a given budget and prepare the account for sustained growth.

Implementation & Strategy Summary

  • Identify opportunities previously not tapped within the market and grow audience volumes
  • Implement rigorous ad A/B testing schedule & promotions
  • Implement campaign experimentation methodology for incremental performance increases
  • Expansion of remarketing to encompass more specific audience segments
  • Implementation of advanced tracking solutions

Results

  • 34% Increase in ROI within the first 6 months, measured YoY
  • 173% increase in revenue from AdWords campaigns
  • 24% Decrease in CPC's within the same period
  • 32% Increase in CTR's within the same period

The banking and finance vertical presents an ever increasing difficulty to improve performance. In particular, competition within the travel insurance space has become very competitive, putting more pressure on performance. As with all our marketing efforts, we are trying to improve and our first priority for PPC was to find a company who could bring consistency to the account. Fast Cover Travel Insurance have been working with One Egg for 10 months and they have been able to do this month in month out, which brings us more confidence for our forecasting and budgeting.

With the ease for travelers to routinely compare travel insurance, we need someone who can drive increased traffic to our website to buy their travel insurance directly from us. One Egg have been able to do this and are a crucial element of making our marketing funnel work.


  • 40%

    increase in conversion volume YoY

  • 211%

    increase in total
    revenue Compared YoY

  • 177%

    decrease in unoptimised ad spend YoY

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Livewire Markets


livewiremarkets.com


SEO



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Background

Livewire Markets are an Australian finance news publisher sourced from leading fund managers and investment market professionals.

Objectives

Conduct a thorough technical SEO review of the website to ensure there are no crawling & indexing issues whilst providing guidance to their developer team.

Implementation & Strategy Summary

  • Technical SEO audit and implementation
  • On-page SEO optimisation
  • Keyword Research

Testimonial

The One Egg team are extremely knowledgeable in technical SEO and it was great to work with . Would highly recommend!


  • 40%

    Organic Visibility Score

  • 211%

    Additional 1st Page Rankings

  • 177%

    Increase in Organic Traffic

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Kooe Snacks


kooeesnacks.com.au


SEO



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Background

Kooee Snacks is a global eCommerce brand selling all natural health snacks worldwide.

Objectives

Increase organic traffic and transactions

Implementation & Strategy Summary

  • Keyword research & gap analysis
  • Technical SEO audit and implementation
  • On-page SEO optimisation
  • Link profile optimisation

Testimonial

One Egg was recommended to me by a CEO of an Australian start up that relies heavily on online marketing. He did a short project with me on SEO strategy, and then managed the design of a SEO-optimised website. Anyone that has looked for help in the world of SEO will know it is full of charlatans. I am very thankful to have found someone I can trust in. They are professional, knowledgeable, and a good communicator. Thier work paid off within a couple of months due to increased traffic to our website. I have already recommended him to several other businesses (they were similarly impressed).


  • 40%

    Increase in organic sessions

  • 211%

    Increase in transactions

  • 177%

    organic visibility score

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One Investment


oneinvestment.com.au


SEO & PPC



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Background

One Investment Group is an independent funds management business specialising in providing Responsible Entity, Trustee, Custody and Administration services.

Objectives

Increase organic presence for key services terms as well as drive quality traffic and leads

Implementation & Strategy Summary

  • Technical SEO audit and implementation
  • On-page SEO optimisation
  • Content audit
  • Link profile optimisation
  • Link removal

Testimonial

One Investment Group has been working with One Egg for over a year. We've since seen a huge growth in our organic traffic & keyword rankings for our core services. Their innovative approach to SEO has really helped us obtain a much larger market share.



  • 40%

    Increase in organic sessions

  • 211%

    organic visibility score

  • 177%

    keywords ranking on Google Page 1

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Peter Poulsen


peterpoulsenbathroomrenovations.com.au


SEO & PPC



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Background

At the time of consultation, client was struggling to gain customers and even stay in Business. After 2 months of work, client has seen an influx in inquiries and never before able to gain as many qualified leads at such a low cost. The client now is filled to capacity with orders.

Objectives

Objectives were simple, increase the number of inquiries via online channels.

Implementation & Strategy

  • Website design
  • Keyword Research
  • Adwords setup and Optimisation
  • Local SEO

The Results

  • Generated 300k worth of business in only 2 weeks.
  • Client incredibly happy, never before experienced the influx of this many qualified leads.
  • Client now has months of work ahead of him.
  • Already seeing upward trend in organic traffic based on new web design

  • $300k

    in new Business in 2 months

  • 200%

    increase in organic leads

  • 177%

    increase in ad engagement YoY

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Easy Shade


easyshade.com.au


SEO



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Background

Easyshade Marquees, www.easyshade.com.au is a small retail marquee importer. Easyshade has about 10 major competitors as well as aggregators competing for top rankings. At the outset of the project Easyshade were not on page 1 for their main keywords: ‘Cheap marquees’, ‘buy marquees’, ‘portable marquees.’

Objectives

Achieve increased rankings for key revenue focused SEO terms.

Implementation & Strategy

• Keyword Research & Mapping
• Content strategy for long tail keywords
• Offsite link building
• Adwords campaign build & optimisation


  • 6%

    Increase in SEO Visibility Score

  • 211%

    Increase in Transactions

  • 177%

    Increase in Organic Revenue

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TVC


travelvaccinationclinic.com.au


PPC



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Background

Before coming on board, the Travel Vaccination Clinic had no online presence at all. Starting from scratch this site now dominates both PPC & SEO for highly competitive industry terms, leading to a large increase in patients for the practice.

Objectives

The objective for this client was to create a digital presence for a CBD travel vaccination clinic.

Services Provided

  • Website build & management, including booking calendar
  • SEO optimisation
  • Multi platform Paid Search strategy
  • 3rd party referral building

Testimonials

One Egg has over the past year been responsible for the online marketing activity of my 2 medical practices. During this time, patient bookings have consistently increased due to his diligent, innovative and up to date optimisation of my sites & web presence. In this time he has implemented both SEO & PPC strategies that have allowed me to outpace my business competitors and significantly grow my operations.


  • 40%

    increase in new patients YoY

  • 211%

    decrease in cost per aquisition YoY

  • 177%

    Conversion rate Improved YoY

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Peerform


peerform.com


SEO & PPC



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Background

Peerform are a Peer 2 Peer lending platform. They offer an alternative for borrowers outside of the traditional bank loan.

Objectives

Client has a very strong revenue focus. Objective was too minimse CPA through campaign & landing page optimisation

Implementation & Strategy

  • Specialised dashboard builds for close campaign monitoring
  • ROI focused campaign goals
  • Tightly optimised bids and budgeting to fit within targets
  • Landing page recommendations and optimisations
  • Constant A/B testing of creative and landing pages.

The Results

  • 23% increase in lead volume YoY in a very competitive market
  • Over 40% Decrease in CPA YoY

About 6-8 months ago, I was looking into hiring someone to expand our company’s paid search marketing and was referred to Mark Meyerson. Mark has taken our advertising to the next level by successfully expanding on an already well optimized account. We have surpassed expectations, we’ve seen sales increases of over 100% Year on Year and significant reductions in our cost per acquisition. Without Mark’s direction we would not have been able to reach nearly as many clients and dramatically increase our revenue and profits. I highly recommend Mark for anyone who wants to use SEM to dramatically increase their profits.


  • 40%

    increase in lead volume YoY

  • 211%

    Decrease in Cost Per Acquisition YoY

  • 177%

    increase in Sales YoY

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