Guide To Digital Marketing For Charities

ilan shabadPaid Search1 Comment

digital marketing guide for charities

The fast-paced digital marketing landscape is challenging for every industry, and it can be especially daunting for charities and non-profit organisations. Marketing for your charity needs to address different issues and target different personas from regular businesses, so your overall strategy needs to be carefully thought out. Your Digital Marketing Strategy The main goals your organisation needs to focus on … Read More

AdWords Campaign Drafts and Experiments

Mark MeyersonPaid SearchLeave a Comment

Introduction AdWords ‘Campaign Drafts and Experiments’ is one of my favorite advanced tools within AdWords. This tool was previously known as AdWords Campaign Experiments (ACE). I have reviewed many accounts over the years and very often even in larger AdWords accounts, I rarely see advertisers using this feature. It is a real shame because it is a fantastic feature which … Read More

Local Double Campaign Structure

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In this section, we will discuss how you can use a double campaign structure for optimal geotargeting your searchers. This double structure is relevant for any type of local business or a business that services a specific location. Some examples are: Local doctors or dental practices A retail store servicing it’s surrounding area Plumbers, electricians and other service-based business in … Read More

3 Awesome AdWords Scripts You Should Be Using Now

Mark MeyersonPaid SearchLeave a Comment

awesome adwords scripts

What Are AdWords Scripts? AdWords scripts are pieces of code that you can use to assist with running your AdWords account. These scripts allow you to do things that either you can’t do in AdWords already, or make account management faster or easier. These scripts are written in Javascript and run inside AdWords, so there is no need to connect … Read More

How to Use Google AdWords Paid & Organic Report

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adwords paid organic report guide

The ‘Paid & Organic Report’ is a report found within AdWords and is extremely useful in helping us understand the interaction between AdWords and organic traffic. What happens to one type of listing when another is shown with it. This is relevant to those working in SEO as well as those of you running AdWords accounts. Why Use This Report? … Read More

How To Advertise Your Private Label Products on Amazon with Pay Per Click Campaigns

ilan shabadAmazon1 Comment

amazon ppc advertising guide

Amazon’s Pay Per Click (PPC) platform provides great opportunities to sell more products online. It can help you sell more inventory, faster, and also increase your product’s organic rankings. Sounds pretty good, right? However, to make sure you don’t overspend on sponsored ads, you need to understand how the platform works and what you can do to optimize your campaigns … Read More

Facebook & Instagram Advertising Guide

Mark MeyersonPaid Social1 Comment

Why Advertise on Facebook? Because you can’t afford not to Targeting can be extremely specific, for example everyone who has used a particular device or App With Facebook Ads you can reach one in 7 of all people on the planet 315m Europeans, 277m Americans and 522m Asians log on at least monthly Each young female user in the US … Read More