Caught Out: Facebook Breaks It’s Own Advertising Rules

Mark MeyersonPaid SocialLeave a Comment

The major advertising corporations like Facebook and Google are today some of the largest companies in the world.  They essentially have created their own advertising marketplaces, wherein they are able to set the rules as to what advertising is and is not permissible.  This is a good thing, for without advertising rules, these marketplaces would not operate properly and the … Read More

The Essential On-Page SEO Tips for 2019

Ilan ShabadSEOLeave a Comment

on page seo 2019 guide

On‐page SEO refers to the practice of ‘optimising’ web pages to help them rank higher in the search engines. The end goal of which is to increase organic traffic to your site. In 2019, Google is smart enough to understand synonyms and semantically‐related keywords meaning that you no longer have to obsess about the strategic placement of exact‐match keywords on … Read More

Top 3 Landing Page Tools for 2019

Ilan ShabadToolsLeave a Comment

top 3 landing page tools

The landing page is one of digital marketing’s most effective tools. As the name suggests, it’s a page where prospective customers land after following your call to action. It provides them with enough information to persuade them to buy a product or service. Because the landing page’s content and the design are highly focused and specific, these help convert a … Read More

The Best PPC Tools for Google Ads in 2019

Mark MeyersonTools1 Comment

Best Adwords PPC Tools of 2019

Today the market is saturated with great Adwords tools to help you uncover insights, improve performance and increase your efficiency in PPC account management. If you’ve found your way here, you’re probably wondering… what are best tools for PPC professionals that provide the features I actually need? We’ve taken a deep dive into the top Adwords campaign management tools available … Read More

Who Are the Real Winners in Today’s Digital Gold Rush?

Ilan ShabadToolsLeave a Comment

You’ve probably heard of the Gold Rush. It usually refers to the time in California in the mid-19th century when news spread of the discovery of gold deposits in the state. Almost overnight, hundreds of thousands of people trooped there hoping to strike it rich. We’re seeing something similar to the Gold Rush today. But instead of hoping to discover … Read More

Writing content for SEO success

Ilan ShabadSEOLeave a Comment

SEO copywriting is all about creating content that targets specific keywords that users search for. so other people will want to promote it by linking to it or sharing it on social media platforms. Optimising your content for SEO can help it rank higher on search results and lead to more visitors coming to your site. Successful SEO is what … Read More

How to Choose the Right PPC Agency for Success?

Mark MeyersonPaid SearchLeave a Comment

PPC or pay-per-click advertising is a highly effective way to market your brand. A good PPC campaign can dramatically increase your traffic, expand your reach, and boost sales. However, this space moves very quickly. Keeping up with the daily performance of your campaigns, developments in technology, and changes in the digital marketing landscape can be incredibly challenging for anyone. PPC … Read More

The 5 Best Google Analytics Reports To Drive Your Content Marketing Strategy

Danielle CanstelloAnalyticsLeave a Comment

Like any aspect of your business, you want to be sure your content marketing strategy is working. Publishing a lot of content doesn’t necessarily mean success. To be effective, after all, content marketing should accomplish one or more goals: Generating online sales or increasing existing sales; Attracting the attention of customers and in turn generating leads for the business; Expanding … Read More

How to Conduct the Ultimate AdWords Audit

Mark MeyersonPaid SearchLeave a Comment

ultimate adwords audit guide

I’ve conducted 100’s of audits over the last several years. The following comprises in my experience, the key issues that need to be reviewed in an account audit. I’ve divided this process into 4 sections, which contain their own subsections: 1. account structure. We will examine different ways accounts are structured into campaigns and ad groups. This will include different … Read More

Guide To Digital Marketing For Charities

Ilan ShabadPaid Search1 Comment

digital marketing guide for charities banner

The fast-paced digital marketing landscape is challenging for every industry, and it can be especially daunting for charities and non-profit organisations. Marketing for your charity needs to address different issues and target different personas from regular businesses, so your overall strategy needs to be carefully thought out. Your Digital Marketing Strategy The main goals your organisation needs to focus on … Read More