One of the most effective ways to promote yourself and your business is through guest blogging. It can increase your website traffic and therefore increase your return on investment. There are a number of reasons why guest blogging should be part of your marketing plan: It’s a great way to build brand awareness because new audiences will learn about your … Read More
How to Choose the Right PPC Agency for Success?
PPC or pay-per-click advertising is a highly effective way to market your brand. A good PPC campaign can dramatically increase your traffic, expand your reach, and boost sales. However, this space moves very quickly. Keeping up with the daily performance of your campaigns, developments in technology, and changes in the digital marketing landscape can be incredibly challenging for anyone. PPC … Read More
The Best PPC Optimisation Tools for 2018
The market is saturated today with great tools to help you uncover insights, improve performance and increase your efficiency in PPC account management. If you’ve found your way here, you’re probably wondering what is the best tool for you, that provides the features you need. We’ve taken a deep dive into the top PPC management tools available on the market … Read More
How to Conduct the Ultimate AdWords Audit
I’ve conducted 100’s of audits over the last several years. The following comprises in my experience, the key issues that need to be reviewed in an account audit. I’ve divided this process into 4 sections, which contain their own subsections: 1. account structure. We will examine different ways accounts are structured into campaigns and ad groups. This will include different … Read More
Guide To Digital Marketing For Charities
The fast-paced digital marketing landscape is challenging for every industry, and it can be especially daunting for charities and non-profit organisations. Marketing for your charity needs to address different issues and target different personas from regular businesses, so your overall strategy needs to be carefully thought out. Your Digital Marketing Strategy The main goals your organisation needs to focus on … Read More
AdWords Campaign Drafts and Experiments
Introduction AdWords ‘Campaign Drafts and Experiments’ is one of my favorite advanced tools within AdWords. This tool was previously known as AdWords Campaign Experiments (ACE). I have reviewed many accounts over the years and very often even in larger AdWords accounts, I rarely see advertisers using this feature. It is a real shame because it is a fantastic feature which … Read More
Keeping it Consistent: Online and Offline Branding
If someone blindfolded you and walked you into a Target store and then took off the blindfold, you’d only need a minute to know where you were. The same would be true if you were dropped into a Lexus dealer or the Apple Store. Every one of these companies has a strong brand, very different from the others mentioned. The … Read More
The Definitive Guide to Digital Marketing for The Automotive Industry
Why Do I Need Digital Marketing? With automotive buyers spending 60% of their purchase journey online and over half of them visiting a car dealer website in the process, digital marketing is more important than ever for the automotive industry. Website content, landing pages, car dealer SEO, marketing automation and high-quality inbound links should all be an integral part of … Read More
Automate Monthly Budgeting for Paid Advertising Accounts
Budgeting is Boring, let’s get it over with faster! Budgeting is time-consuming, repetitive and boring. But critically important. Using spreadsheets and the Google Analytics add-on we can automate this process, taking it from hours of work every week to minutes. I’ve built a spreadsheet that does this and I’ll walk you through how to do this for your own accounts. … Read More
Local Double Campaign Structure
In this section, we will discuss how you can use a double campaign structure for optimal geotargeting your searchers. This double structure is relevant for any type of local business or a business that services a specific location. Some examples are: Local doctors or dental practices A retail store servicing it’s surrounding area Plumbers, electricians and other service-based business in … Read More
