This is the third article in a series covering machine learning for Google Ads analysis. We are going to explore regression using multiple input features. In the first article published on marketingland we walked through regression models you can build in excel to forecast conversions at different levels of Google Ad spend. In the second article, we went deeper into … Read More
Fitting A Random Forest Model To Google Ads Data
In a recent post on Marketingland, I described a process to perform regression analysis in Google Ads. By fitting a trend line to daily Cost & Conversion data, we were able to map the relationship between these variables. We could then make predictions about conversions & CPA at different levels of daily ad spend. The post included a walkthrough into … Read More
Caught Out: Facebook Breaks It’s Own Advertising Rules
The major advertising corporations like Facebook and Google are today some of the largest companies in the world. They essentially have created their own advertising marketplaces, wherein they are able to set the rules as to what advertising is and is not permissible. This is a good thing, for without advertising rules, these marketplaces would not operate properly and the … Read More
The Essential On-Page SEO Tips for 2019
On‐page SEO refers to the practice of ‘optimising’ web pages to help them rank higher in the search engines. The end goal of which is to increase organic traffic to your site. In 2019, Google is smart enough to understand synonyms and semantically‐related keywords meaning that you no longer have to obsess about the strategic placement of exact‐match keywords on … Read More
Top 3 Landing Page Tools for 2019
The landing page is one of digital marketing’s most effective tools. As the name suggests, it’s a page where prospective customers land after following your call to action. It provides them with enough information to persuade them to buy a product or service. Because the landing page’s content and the design are highly focused and specific, these help convert a … Read More
The Best PPC Tools for Google Ads in 2019
Today the market is saturated with great Adwords tools to help you uncover insights, improve performance and increase your efficiency in PPC account management. If you’ve found your way here, you’re probably wondering… what are best tools for PPC professionals that provide the features I actually need? We’ve taken a deep dive into the top Adwords campaign management tools available … Read More
Who Are the Real Winners in Today’s Digital Gold Rush?
You’ve probably heard of the Gold Rush. It usually refers to the time in California in the mid-19th century when news spread of the discovery of gold deposits in the state. Almost overnight, hundreds of thousands of people trooped there hoping to strike it rich. We’re seeing something similar to the Gold Rush today. But instead of hoping to discover … Read More
Writing content for SEO success
SEO copywriting is all about creating content that targets specific keywords that users search for. so other people will want to promote it by linking to it or sharing it on social media platforms. Optimising your content for SEO can help it rank higher on search results and lead to more visitors coming to your site. Successful SEO is what … Read More
How to Choose the Right PPC Agency for Success?
PPC or pay-per-click advertising is a highly effective way to market your brand. A good PPC campaign can dramatically increase your traffic, expand your reach, and boost sales. However, this space moves very quickly. Keeping up with the daily performance of your campaigns, developments in technology, and changes in the digital marketing landscape can be incredibly challenging for anyone. PPC … Read More
The 5 Best Google Analytics Reports To Drive Your Content Marketing Strategy
Like any aspect of your business, you want to be sure your content marketing strategy is working. Publishing a lot of content doesn’t necessarily mean success. To be effective, after all, content marketing should accomplish one or more goals: Generating online sales or increasing existing sales; Attracting the attention of customers and in turn generating leads for the business; Expanding … Read More