The fast-paced digital marketing landscape is challenging for every industry, and it can be especially daunting for charities and non-profit organisations. Marketing for your charity needs to address different issues and target different personas from regular businesses, so your overall strategy needs to be carefully thought out. Your Digital Marketing Strategy The main goals your organisation needs to focus on … Read More

Introduction AdWords ‘Campaign Drafts and Experiments’ is one of my favorite advanced tools within AdWords. This tool was previously known as AdWords Campaign Experiments (ACE). I have reviewed many accounts over the years and very often even in larger AdWords accounts, I rarely see advertisers using this feature. It is a real shame because it is a fantastic feature which … Read More

In this section, we will discuss how you can use a double campaign structure for optimal geotargeting your searchers. This double structure is relevant for any type of local business or a business that services a specific location. Some examples are: Local doctors or dental practices A retail store servicing it’s surrounding area Plumbers, electricians and other service-based business in … Read More

What Are AdWords Scripts? AdWords scripts are pieces of code that you can use to assist with running your AdWords account. These scripts allow you to do things that either you can’t do in AdWords already, or make account management faster or easier. These scripts are written in Javascript and run inside AdWords, so there is no need to connect … Read More

The ‘Paid & Organic Report’ is a report found within AdWords and is extremely useful in helping us understand the interaction between AdWords and organic traffic. What happens to one type of listing when another is shown with it. This is relevant to those working in SEO as well as those of you running AdWords accounts. Why Use This Report? … Read More

Part 1: Introduction How do you find the ads that will perform the best before releasing them into the wild? The traditional answer is A/B testing. Split tests can be a great way to test small copy details, but it does not answer bigger conceptual questions. As we will see, it can be more effective to run A/B tests for … Read More

You may or may not be familiar with native advertising, but you are very likely to have seen it even if you didn’t know what it was called. Native ads are in many ways almost a hybrid of Search & Display Ads… Search ads in Google look like the organic listings save for a few small tweaks, they are styled … Read More