You’ve probably heard of the Gold Rush. It usually refers to the time in California in the mid-19th century when news spread of the discovery of gold deposits in the state. Almost overnight, hundreds of thousands of people trooped there hoping to strike it rich. We’re seeing something similar to the Gold Rush today. But instead of hoping to discover … Read More
Writing content for SEO success
SEO copywriting is all about creating content that targets specific keywords that users search for. so other people will want to promote it by linking to it or sharing it on social media platforms. Key things to consider when creating SEO optimised content; Focus on creating high-value content that helps solve your users’ specific problems by answering questions Research what … Read More
How to Choose the Right PPC Agency for Success?
PPC or pay-per-click advertising is a highly effective way to market your brand. A good PPC campaign can dramatically increase your traffic, expand your reach, and boost sales. However, this space moves very quickly. Keeping up with the daily performance of your campaigns, developments in technology, and changes in the digital marketing landscape can be incredibly challenging for anyone. PPC … Read More
The 5 Best Google Analytics Reports To Drive Your Content Marketing Strategy
Like any aspect of your business, you want to be sure your content marketing strategy is working. Publishing a lot of content doesn’t necessarily mean success. To be effective, after all, content marketing should accomplish one or more goals: Generating online sales or increasing existing sales; Attracting the attention of customers and in turn generating leads for the business; Expanding … Read More
The Best PPC Optimisation Tools for 2018
The market is saturated today with great tools to help you uncover insights, improve performance and increase your efficiency in PPC account management. If you’ve found your way here, you’re probably wondering what is the best tool for you, that provides the features you need. We’ve taken a deep dive into the top PPC management tools available on the market … Read More
How to Conduct the Ultimate AdWords Audit
I’ve conducted 100’s of audits over the last several years. The following comprises in my experience, the key issues that need to be reviewed in an account audit. I’ve divided this process into 4 sections, which contain their own subsections: 1. account structure. We will examine different ways accounts are structured into campaigns and ad groups. This will include different … Read More
Guide To Digital Marketing For Charities
The fast-paced digital marketing landscape is challenging for every industry, and it can be especially daunting for charities and non-profit organisations. Marketing for your charity needs to address different issues and target different personas from regular businesses, so your overall strategy needs to be carefully thought out. Your Digital Marketing Strategy The main goals your organisation needs to focus on … Read More
AdWords Campaign Drafts and Experiments
Introduction AdWords ‘Campaign Drafts and Experiments’ is one of my favorite advanced tools within AdWords. This tool was previously known as AdWords Campaign Experiments (ACE). I have reviewed many accounts over the years and very often even in larger AdWords accounts, I rarely see advertisers using this feature. It is a real shame because it is a fantastic feature which … Read More
Keeping it Consistent: Online and Offline Branding
If someone blindfolded you and walked you into a Target store and then took off the blindfold, you’d only need a minute to know where you were. The same would be true if you were dropped into a Lexus dealer or the Apple Store. Every one of these companies has a strong brand, very different from the others mentioned. The … Read More
The Definitive Guide to Digital Marketing for The Automotive Industry
Why Do I Need Digital Marketing? With automotive buyers spending 60% of their purchase journey online and over half of them visiting a car dealer website in the process, digital marketing is more important than ever for the automotive industry. Website content, landing pages, car dealer SEO, marketing automation and high-quality inbound links should all be an integral part of … Read More