Automate Monthly Budgeting for Paid Advertising Accounts

Mark MeyersonPaid SearchLeave a Comment

Budgeting is Boring, let’s get it over with faster! Budgeting is time-consuming, repetitive and boring. But critically important. Using spreadsheets and the Google Analytics add-on we can automate this process, taking it from hours of work every week to minutes. I’ve built a spreadsheet that does this and I’ll walk you through how to do this for your own accounts. … Read More

Local Double Campaign Structure

Mark MeyersonPaid SearchLeave a Comment

local double campaign structure infographic

In this section, we will discuss how you can use a double campaign structure for optimal geotargeting your searchers. This double structure is relevant for any type of local business or a business that services a specific location. Some examples are: Local doctors or dental practices A retail store servicing it’s surrounding area Plumbers, electricians and other service-based business in … Read More

3 Awesome AdWords Scripts You Should Be Using Now

Mark MeyersonPaid Search2 Comments

awesome adwords scripts

What Are AdWords Scripts? AdWords scripts are pieces of code that you can use to assist with running your AdWords account. These scripts allow you to do things that either you can’t do in AdWords already, or make account management faster or easier. Scripts are written in Javascript and run inside AdWords, so there is no need to connect to … Read More

How to Use Google AdWords Paid & Organic Report

Mark MeyersonPaid SearchLeave a Comment

adwords paid organic report guide

The ‘Paid & Organic Report’ is a report found within AdWords and is extremely useful in helping us understand the interaction between AdWords and organic traffic. What happens to one type of listing when another is shown with it. This is relevant to those working in SEO as well as those of you running AdWords accounts. May 2018 Update: We’ve … Read More

One Egg Named Top SEO and PPC Agency in Australia!

Mark MeyersonBrandingLeave a Comment

SEO agencies are flooding the digital landscape, and it’s obviously not easy to stand out in this crowd and keep up with all the vast changes. However, because of our unique company values and experienced team, One Egg is proud to have established a strong reputation. We have a collaborative approach. We’re dedicated to creativity. And we go above and … Read More

How To Advertise Your Private Label Products on Amazon with Pay Per Click Campaigns

Ilan ShabadAmazon1 Comment

amazon ppc advertising guide

Amazon’s Pay Per Click (PPC) platform provides great opportunities to sell more products online. It can help you sell more inventory, faster, and also increase your product’s organic rankings. Sounds pretty good, right? However, to make sure you don’t overspend on sponsored ads, you need to understand how the platform works and what you can do to optimize your campaigns … Read More

Facebook & Instagram Advertising Guide

Mark MeyersonPaid Social1 Comment

advertising guide for facebook and instagram

Why Advertise on Facebook? Because you can’t afford not to Targeting can be extremely specific, for example everyone who has used a particular device or App With Facebook Ads you can reach one in 7 of all people on the planet 315m Europeans, 277m Americans and 522m Asians log on at least monthly Each young female user in the US … Read More