Amazon marketing agency

Amazon sells more than 4000 items a minute and is responsible for 49% of total online sales

Ready to grow on Amazon?

Amazon sells more than 4000 items a minute and is responsible for 49% of total online sales. How can you improve your sales performance and leverage the world’s largest e-commerce platform to expand your company? With a data-driven growth strategy from the Amazon marketing agency specialists at One Egg, Australia’s leading digital marketing agency.

Strategic planning and creative execution will empower your business to increase sales, generate a positive ROI, and grow your presence on Amazon. With over 20 years of digital marketing and e-commerce experience, we have the know how and expertise to implement a strategy that will accelerate growth and optimise your Amazon marketing performance.

Why use an Amazon Agency?

Improve Your Amazon Sales

The first three product listings on Amazon search page account for 64% of clicks, and 70% of shoppers never go beyond the first page of results. If you fail to get your products featured on the first page, your company is missing out on a considerable amount of sales every day. With a strategic Amazon marketing approach, you can increase your product ranking for high-value searches and boost your sales.

Optimise Your Product Listings

Your product descriptions need to be compelling and informative, highlight the tangible benefits of your products, and identify the weaknesses of your competitors. Our experienced team will utilise their expertise to gain a real understanding of your business, your target audience, and your products. You get persuasive product listings that rank well in search results and compel your potential customers to take action and make a purchase.

Increase Your Amazon Reviews

Consumer reviews are integral to the way people make purchase decisions and a critical factor in the Amazon product listing ranking algorithm. Amazon reviews management is vital to your success on the platform. We provide end to end amazon marketing services to help our clients earn verified product reviews, mitigate the effects of negative reviews, and manage your product Q&As to improve your company’s search visibility and drive business performance.

Boost Your Amazon Advertising ROI

The average Amazon seller earns $1 for every $0.34 spent advertising on the platform. Amazon Advertising works, but it’s vital to maximise the efficiency of your ad spend. Our data-driven Amazon marketing strategies help you to get the full benefit of every dollar you spend on advertising. Your company can maintain the same level of monthly investment but see a more significant return and drive more sales with advanced optimisation of your ads.

Maximise Your Amazon Presence

Expand your visibility and presence on Amazon with a customer-focused strategy to harness word-of-mouth recommendations and improved product ranking. With a data-driven growth strategy, you can drive more sales, attract repeat customers, and inspire consumers to recommend your products.

Decrease Your Advertising Cost of Spending (ACoS)

As an Amazon advertiser, you know how vital it is to optimise your costs and leverage your budget to generate maximum impact and sales. It’s crucial to partner with an Amazon marketing agency that understands your business and has a proven record of delivering results. We are a full-service digital marketing agency with decades of experience in Amazon marketing and digital advertising. Our data-driven strategies will help you maximise the impact of your ad spend and deliver positive ROI to grow your company.

Key Services

Amazon SEO Consulting

Get your products on the first page of search results and become a leading seller on the Amazon marketplace with our Amazon marketing SEO consulting services. Our goal is to increase your Amazon presence, drive more sales, and help you to grow your company. We’ll conduct an in-depth audit of your Amazon storefront, optimise your product listings, and identify new opportunities to expand your reach and improve the visibility of your company on Amazon.

Amazon Store Management

Increase your Amazon sales, improve your product rankings, and amplify your visibility with our expert-led and data-driven Amazon Store Management services. From an initial consultation, our team will make an in-depth assessment of your Amazon store, analyse your competitors, and develop a set of strategies and recommendations to maximise the effectiveness of your Amazon Store and grow your company on the world’s largest e-commerce platform.

Amazon Product Optimisation

Scale up your Amazon sales by increasing the ranking of your product listings in search results for the most valuable keywords. Your product descriptions, listing titles, product images, pricing, and targeted keywords all contribute to your ranking in search results. We make an in-depth assessment of your product listings, review your ranking competitors, and set out a strategy to increase visibility in search results and attract more sales.

Amazon PPC Consulting

View your content through the eyes of Amazon and get an advantage over your competitors by leveraging our Amazon Content Consulting services. We assess your keyword strategy, research your ideal customers, and continually monitor your listings to ensure that you are complying with Amazon marketing best practices and competing for the top spots in search results. Our Amazon marketing agency consulting services help you to maximise profit and drive more sales with creative content.

Amazon Content Consulting

View your content through the eyes of Amazon and get an advantage over your competitors by leveraging our Amazon Content Consulting services. We assess your keyword strategy, research your ideal customers, and continually monitor your listings to ensure that you are complying with Amazon marketing best practices and competing for the top spots in search results. Our Amazon marketing agency consulting services help you to maximise profit and drive more sales with creative content.

 

Amazon Photography Consulting

Poor images can harm your conversion rates, damage your product ranking, and result in lacklustre sales performance. Your product images are the first thing your potential customers will see. If they don’t capture the attention of your target audience, you’re losing out on sales to your competitors. We provide a comprehensive Amazon photography consulting service to audit your existing images, research your competitors, and deliver actionable recommendations to increase the effectiveness of your product images and marketing strategy.

Why Use One Egg Amazon Marketing Agency

Growth Oriented

Expand your business with growth-driven and creative Amazon marketing solutions. We’re relentless in our drive to deliver more sales for your business on the world’s largest e-commerce platform. From optimising your product listings to harnessing the power of customer reviews, we utilise our expertise to create data-driven strategies to identify new areas to expand your presence, attract new customers, and deliver business results.

Technology / Data Driven

You can’t rely on gut decisions and hunches in today’s digital consumer landscape. If you want to thrive on Amazon, you need to harness data to mitigate risk and increase the efficiency of your marketing. A customised data-driven strategy will help you accelerate growth, maximise your brand awareness, and increase your sales on Amazon.

Experienced

Leverage our 20 years of e-commerce, digital marketing, and Amazon agency experience and expertise to get a competitive advantage. Our team has produced positive ROI for our clients for decades, utilising the latest in e-commerce software and technologies to provide data-driven strategies that help you to grow your business online.

Transparent Reporting

100% transparent reporting to show you the real impact and success of your Amazon strategy. We keep our clients in the loop at all times, utilising Google Data Studio and intuitive dashboards to provide visual reporting on your results. Data is integral to our marketing strategy, and we believe in complete transparency for informed decision making and sustainable growth for our clients.

Common FAQ's

Amazon Advertising is a search advertising solution to expand your visibility and reach on Amazon. Formerly known as Amazon Marketing Services (AMS), Amazon Advertising works in a similar way to Google Ads. When an Amazon shopper clicks on your ad, you pay a fee to Amazon.

If you don’t already use Amazon Advertising, You’re missing out on a hugely effective way to attract more customers and increase your sales. Research from Amazon reveals that 76% of shoppers use the search bar to find products to buy. Amazon Advertising is an excellent opportunity to get an advantage over your competitors and extend the reach of your company.

There are several ways you can utilise Amazon ads to drive business performance:

Amazon Sponsored Ads

Amazon Sponsored Product Ads help you to improve the visibility of your products with keyword-targeted pay-per-click display ads. Sponsored Ads are shown in search results and on product detail pages.

Amazon Headline Search Ads (Sponsored Brand Campaigns)

This type of Amazon ads enables you to promote multiple products alongside, above, and below the results on a search results page. Your ads are displayed when a shopper uses your targeted keywords in their search query.

Amazon Product Display Ads

Amazon Product Display Ads are PPC ads that are shown on customer review pages, below search results, and on product detail pages. This type of Amazon ads is excellent for cross-selling and up-selling opportunities and can also be displayed on cart abandonment emails and follow up emails.

Amazon Advertising works on a pay-per-click model. You only pay Amazon for your placement when somebody clicks on your ad. The cost of Amazon Advertising can vary depending on the type of advertisement, and on how you choose to allocate your budget. Amazon Sponsored Ads are assigned a daily budget, whereas Sponsored Brands can be allocated a daily or lifetime budget.

Advertising Cost of Sales (ACoS) is the percentage of Amazon advertising spend for every dollar you gain in revenue from attributed sales of your marketing campaign. It’s a key Amazon marketing metric.

To calculate your ACoS, you need to use the following formula:

Total Ad Spend/Attributed Sales = ACoS

For example, if you spend a total of $100 on advertising for every $400 you make in advertising attributed sales, you’re ACoS would be 25% for the marketing campaign.

$100 Ad Spend/$400 Total Sales = 0.25 ACoS

Blended ACoS is the percentage of ad spend to total sales – not just advertising attributed sales.

It’s vital that you look at the relationship between attributed sales and organic sales to determine the efficiency of your Amazon Advertising and to inform future marketing campaign decision making.

For example, if your ad attributed sales and organic sales are increasing at a similar rate, it proves the effectiveness of your advertising and that there is room to grow your ad budget and expand your reach. However, if your attributed sales are growing, but your organic sales are decreasing, it highlights that your Amazon Advertising may be cannibalising your organic sales.

While some marketing agencies will make the mistake of focusing on regular ACoS alone, our experience and expertise can help you to utilise blended ACoS to gain a better understanding of the impact of your Amazon pay-per-click marketing to ensure that your strategy is delivering growth of both your attributed Amazon marketing and organic sales.

Pricing is a vital factor in product search ranking and conversion rate optimisation. Products with a successful sales history rank higher in search results pages. Testing and optimising your price points can help your products to achieve a higher ranking in the Amazon product search algorithm.

Just like Google, Amazon uses a ranking algorithm to provide shoppers with the most relevant products and best value deals in search results. Amazon only utilises data from the Amazon platform to inform its ranking algorithm.

Along with targeted keywords, pricing is the ranking factor that you have the most control over. We provide advanced Amazon marketing techniques that go beyond what most marketing agencies provide. We help our clients optimise their price points to get a competitive edge in search results and boost their visibility and sales.

Pricing is a vital factor in product search ranking and conversion rate optimisation. Products with a successful sales history rank higher in search results pages. Testing and optimising your price points can help your products to achieve a higher ranking in the Amazon product search algorithm.

Just like Google, Amazon uses a ranking algorithm to provide shoppers with the most relevant products and best value deals in search results. Amazon only utilises data from the Amazon platform to inform its ranking algorithm.

Along with targeted keywords, pricing is the ranking factor that you have the most control over. We provide advanced Amazon marketing techniques that go beyond what most marketing agencies provide. We help our clients optimise their price points to get a competitive edge in search results and boost their visibility and sales.

A sales funnel is a way to attract more potential customers to your e-commerce business and convert them into paying customers. The majority of marketing agencies use sales funnels to help their clients progress the buyer’s journey. The sales funnel typically looks like an upside-down pyramid.

At the top of the upside-down pyramid, you focus your marketing efforts on attracting potential customers that are interested in your product.

The middle of the sales funnel is about educating your potential customers about your product and nudging them along to make a purchasing decision.

The bottom of the sales funnel is focused on selling your offer to potential customers and converting them to paying customers.

FBA is an abbreviation of Fulfilment By Amazon. It’s a way for third-party sellers to utilise Amazon’s distribution capabilities, warehousing, and shipping network to manage the fulfilment of orders and product inventory. Amazon is responsible for any damaged products, late shipping, and lost deliveries. You can focus on growing your business instead of dealing with the packaging and shipping of your orders.

Fulfilment By Amazon is broken down into two separate fees: Storage fees and fulfilment fees.

Storage is charged at a rate per cubic metre with monthly fees of $19.40 for January to September and $26.50 for the months from October to December.

Fulfilment is charged on a flat fee per product type with pricing starting at $1.48 for small envelopes and reaching $18.87 for oversized products up to 30 kg.

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