About Us
One Egg is about that collaborative approach to work, that extra piece of creativity that we add over and above other pre-packaged mixes in the market. This little bit extra provides our clients with more meaningful and clever marketing which goes the extra distance. We are a young agency with fresh ideas and innovative approaches. We keep overheads low and our time focused on your campaigns. Our founders are involved in every campaign and our staff are all highly qualified & provide great customer service. This allows us to provide you with high quality, effectively priced, cutting edge digital marketing strategy and execution.
Meet our friendly team of digital marketing experts!
Ilan
Having worked for over 10 years in digital marketing in 3 different countries, Ilan has hands-on experience managing large to enterprise-sized SEO accounts. With a background in computer science and a BA in Creative Media, Ilan is the co-founder and head of SEO for the One Egg team. Having in-depth knowledge in both search marketing and web development enables him to develop powerful digital strategies, which deliver higher visibility on search engines, increase site traffic and boost conversions. Ilan co-wrote several SEO training guides published on Australian government websites. Ilan likes his eggs poached!
Mark
Born and bred in Sydney, Mark has over 10 years of experience in the world of digital, specialising in Paid Search and Analytics. With a BA (Psych) and MBA, Mark is the co-founder and head of Search for the One Egg team. Prior to this role, Mark has consulted for a number of multinational agencies and blue-chip clients in Australia and abroad, managing multimillion-dollar campaign budgets. Mark has published numerous articles on major web publications, he has spoken at the renowned SMX conference and has published a best-selling course on Advanced AdWords on Udemy. His passion lies with helping businesses achieve success online and making real differences to companies' bottom lines. Mark likes his eggs fried!
Jess
Jessica is a digital marketing professional from Sydney, Australia who began her career in some of Australia's fastest growing digital agencies and startups. She has a wealth of experience consulting for small to enterprise-sized businesses in Australia and abroad, developing and managing search campaigns from inception to success. Her skill set lies across both SEO and Paid Search, giving her the ability to leverage both sides of Search with clarity and cohesion. In her spare time Jess indulges her love for travel, food and art. She likes her eggs poached "onsen" style.
Callum
With over 5 years of experience in the digital marketing space, Callum is an outreach link building & Amazon marketplace specialist. He has launched hundreds of successful link building campaigns and owns multiple successful brands on Amazon.com. He is passionate about building long-term inbound traffic to client's online assets using ethical and sustainable practices. Callum likes his eggs boiled.
James
Ilan Perez
Originally from Perth WA, Ilan grew up in Sydney. With over 15 years of experience in the online space, Ilan started out as a backend programmer before upskilling to full stack developer. He has a bachelor’s degree in Computer Science and Information Systems. In recent years, Ilan has formally moved into web analytics and has recently completed a Graduate Diploma of Data Science from Monash University. He has performed analytical services for small, medium and enterprise level companies and has a passion for uncovering the truth about the data, finding actionable insights.
Michal
Digital Marketing Specialist
Michal is a passionate and ROI- driven digital marketer. He loves developing strategy and creating online campaigns for small and large businesses. You might find him up late at night diving deep into marketing data, analysing and finding hidden pockets of gold. He's passionate about eCommerce and online sales. Michal likes his eggs scrambled with a dash of chilli.
Fiona
Julian
Our Key Beliefs
Cost Effective
Low overheads mean we deliver high- quality work while keeping costs low. No fancy offices or parties on our client's expense.
Experience
All our staff come with experience. The founders are involved in every campaign, bringing over 20 years of industry experience.
Data Driven
Data-driven, integrated analytics and machine learning principles shape our marketing strategies.
Customised
No cookie-cutter approaches, we work closely with clients to create specialised strategies.
Our Story
When Betty Crocker came out with an instant cake mix in the 1950s, they thought they had an instant winner. Here was a product that allowed you to suddenly prepare a cake within minutes, it was almost life-changing.
But it didn’t sell.
It didn’t sell because making a cake from a box was too far removed for the everyday person (housewife) and they actually felt guilty!
The psychologists realised that being able to add an egg to a cake mix, rather than just using powdered egg, took away the guilt of convenient baking and affirmed the woman’s role as provider.
The result was that the mixture was less convenient to make but overall a better product because both the client and the agency collaborate to make something better together.
We don’t sell pre-packaged goods and services; we sell a customised collaborative approach based on our years of experience in the industry. You are the key component in our marketing success.
Betty Crocker Cake Mix Ad 1950s
