A Decade of Performance-Driven Digital Strategy for Ambitious Brands.

With 15 years experience in digital marketing across 3 nations, Ilan specialises in large scale SEO accounts. He is the Director of SEO and has a background in computer science & a BA in creative media. Ilan spends his time assisting clients to improve search visibility, gain more traffic & drive conversions. He has authored a number of SEO training guides for Australian government sites. Ilan enjoys poached eggs!

Mark has over a decade experience in Paid Search and eCommerce. He has a B.A (Psych) & an M.B.A. He advises a range of clients managing multi-million dollar media investments. He writes regularly for industry publications, has spoken at SMX and runs a best-selling course on Google Ads & Strategy. He’s passionate about helping businesses achieve success online and making a real differences to their bottom lines. Mark likes his eggs fried!

Jess thrives on driving business growth through through digital marketing best practice. Jess has a BA (Comm. & Lib Arts) and has 12 years of consultancy experience working with brands both large and small. Having travelled in her 20s & 30s, Jess is passionate about building remote-first teams. Leading OED as GM you can be assured everything is running smoothly. Jess likes her eggs with chilaquiles and hot sauce!

Zee has 9 years experience across PPC, SEO & Analytics. Zee leads strategic teams at OED focused on building tailored plans to drive client success. Possessing strong technical skills as well as leadership qualities he is able to deliver both a high level of service and great results. No challenge is too large for Zee and with his wide knowledge across digital marketing he is able to steer teams and drive results forward. He likes his eggs sunny-side up!

Michal loves tackling complex digital marketing problems. He works across SEO, PPC, webdev and analytics. He is focused on advanced technical projects across the OED client portfolio. You might find Michal building a complex Google Ads structure, deep inside a merchant centre feed, building Looker Studio reports, writing ad scripts, setting up AI agents or tagging up a website. When we need the big guns, we call him in. He likes scrambled eggs with chili!

Aaron has 13 years experience working in copywriting & content. He has worked at major media agencies in Australia. He is highly creative and never shies away from a difficult brief. He loves coming up with new messaging and stories that are real and link brands with people. Aaron sits across the SEO & PPC teams and you'll find him powering much of the creative story telling that sits behind OED. He likes his eggs fried!

Rosie Unicorn is the latest edition to the OED team. We call her our Head of Fluff. Rosies main goal is to spread joy and happiness. She is able to do this without even trying! On a good day you will find her running around around ripping through fluffy toys and chasing birds. Rosie likes her eggs freshly dropped on the floor and will eat them wherever they fall.

Roxane brings over 10 years of digital marketing expertise, specializing in SEO and ecommerce. She believes the perfect digital strategy drives tangible actions—leads or sales—by putting the audience at the center. With a proven track record of turning insights into results, Roxane helps brands grow through data-driven strategies that connect with their target market. When she's not optimizing digital campaigns, you'll find her enjoying a French steak tartare topped with a perfectly raw egg yolk on top.

With a decade of experience in agency and freelance account service roles, Andrew focuses on end-to-end campaign delivery and keeping clients happy. He is a senior digital consultant with a background in media and a reputation as a "swiss army knife" who can handle both high-level strategy and technical execution. Andrew likes his egg friend with chilli oil!

Iris brings 9+ years of full-stack marketing to OED, specialising in Meta and LinkedIn paid social. She combines detailed campaign execution with strong big picture marketing fundamentals – advising clients on paid strategy that connects to their actual business goals, not just platform metrics. Iris likes her eggs scrambled with kimchi!

Camilo brings 5 years of hands-on Google Ads experience across agency, in-house, e-commerce and lead generation — managing spend for brands ranging from independent tradies to nationally recognised retailers. He's equally comfortable building a campaign from scratch or rescuing one that's gone off the rails, with a no-fuss approach focused on results that actually move the business forward. Whether it's Shopping feeds, Search strategy or conversion tracking, he knows the details that make the difference. Originally from Chile and now based in Melbourne, he's fuelled by strong coffee, yerba mate, and a genuine obsession with getting the numbers right. He likes his eggs scrambled with chilli flakes.