One Egg is about that collaborative approach to work, that extra piece of creativity that we add over and above other prepackaged mixes in the market. This little bit extra provides our clients with more meaningful and clever marketing which goes the extra distance. We are a young agency with fresh ideas and innovative approaches. We keep overheads low and our time focused on your campaigns. Our founders are involved in every campaign and our staff are all highly qualified & provide great customer service. This allows us to provide you with high quality, effectively priced, cutting edge digital marketing strategy & execution.
Meet our friendly team of digital marketing experts!
Having worked for over 10 years in digital marketing in 3 different countries, Ilan has hands-on experience managing large to enterprise sized SEO accounts. With a background in computer science and a BA in Creative Media, Ilan is the co-founder and head of SEO for the One Egg team. Having in-depth knowledge in both search marketing and web development enables him to develop powerful digital strategies, which deliver higher visibility on search engines, increase site traffic and boost conversions. Ilan co-wrote several SEO training guides published on Australian government websites. Ilan likes his eggs poached!
Our Key Beliefs
Low overheads means we deliver high quality work while keeping costs low. No fancy offices or parties on our clients expense.
All our staff come with experience. The founders are involved in every campaign bringing over 20 years of industry experience.
Data Driven, integrated analytics and machine learning principles shape our marketing strategies.
No cookie cutter approaches, we work closely with clients to create specialised strategies.
When Betty Crocker came out with an instant cake mix in the 1950’s, they thought they had an instant winner. Here was a product that allowed you to suddenly prepare a cake within minutes, it was almost life changing.
But it didn’t sell.
It didn’t sell because making a cake from a box was too far removed for the everyday person (housewife) and they actually felt guilty!
The psychologists realised that being able to add an egg to a cake mix, rather than just using powdered egg, took away the guilt of convenient baking and affirmed the woman’s role as provider
The result was that the mixture was less convenient to make but overall a better product because both the client and the agency collaborate to make something better together.
We don’t sell pre-packaged goods and services, we sell a customised collaborative, approach based on our years of experience in the industry. You are the key component in our marketing success.
Betty Crocker Cake Mix Ad 1950's