About Us
One Egg is about that collaborative approach to work, that extra piece of creativity that we add over and above other prepackaged mixes in the market. This little bit extra provides our clients with more meaningful and clever marketing which goes the extra distance
Meet our friendly team of Digital marketing experts!
Ilan
Co-Founder, Head of SEO
Having worked for over 8 years in digital marketing in 3 different countries ilan has hands-on experience managing large to enterprise sized SEO accounts. With a background in computer science and a BA in Creative Media Ilan is the co-founder and head of SEO for the One Egg team. Having in-depth knowledge in both search marketing and web development enables him to develop powerful digital strategies, which deliver higher visibility on search engines, increase site traffic and boost conversions. ilan likes his eggs poached!
Mark
Co-Founder, Head of Paid Search
Born and Bred in Sydney, Mark has close to 10 years of experience in the world of digital, specializing in Paid Search & Analytics. With a BA (Pysch) & an M.B.A. Mark is the co-founder and head of Search for the One Egg team. His experience was forged working for multinational agencies & blue chip clients in Australia & abroad. He's managed small, medium & very large campaigns over the years, with sole responsibility over advertising campaigns spending up to $1 million per month. His passion lies with helping businesses achieve success online and making real differences to companies bottom lines. Mark likes his eggs fried!
Jess
Digital Marketing Specialist
Jessica is a digital marketing professional from Sydney, Australia who began her career in some of Australia's fastest growing digital agencies and start ups. She's also spent time as a consultant for large business both in Australia and abroad. Her expertise lies across SEO & SEM and she's a pro in all things Search! In her spare time Jess indulges her love of travel, food and art. She likes her eggs hard boiled with a dash of soy sauce.
Gilad
Digital Marketing Specialist
Gilad is a dedicated and results-focused digital marketing professional, specialising in paid search and account management, with several years’ experience across a number of account manager and SEM positions. Ability to plan strategically, develop multi-channel presence and ensure that maximum ROI and conversion is delivered. Experienced in analysing campaigns, creating engaging content, alongside planning, optimising and implementing paid search campaigns across Google AdWords and Social Media. Gilad likes his Eggs Vegan!
Michal
Digital Marketing Specialist
Michal is a passionate and ROI driven digital marketer. He loves developing strategy and creating online campaigns for small and large businesses. You might find him up late at night diving deep into marketing data, analysing and finding hidden pockets of gold. He's passionate about eCommerce and online sales. Michal likes his eggs scrambled with a dash of chilli.
Ilan Perez
Web Analytics
Originally from Perth WA, grew up in Sydney, Ilan has over 15 years’ experience in the online space. Starting out as a backend programmer and eventually upskilling to full stack developer. He has a bachelor’s degree in Computer Science and Information Systems. In recent years, Ilan has formally moved in the web analytics and has recently has completed a Graduate Diploma of Data Science from Monash University. He has performed analytical services for small, medium and enterprise level companies and has a passion for uncovering the truth about the data, finding actionable insights. His favourite motto is "always learning, always evolving". He says it’s the most important part of being apart of the world wide web.
James
Web Development
Our resident geek and lover of all things tech, James specialises in website design and development. With several years experience as an IT Project Manager and Web Developer, James is able to appreciate and understand business objectives, tailoring technical solutions accordingly. James likes his eggs poached, extra soft and gooey.
Callum
Amazon Marketplace Specialist
With over 4 years of experience in the digital marketing space, Callum is an Amazon marketplace & white hat link building specialist. He has launched multiple successful brands on Amazon.com, and is passionate building long term inbound traffic to client's online assets using ethical and sustainable practices. Callum like his eggs boiled.
Our Key Beliefs
Collaborative
It’s only by working together with clients that we can achieve an optimal outcome. Client input is crucial to the success of every campaign we run
Customized
Prepackaged strategy methodology is a scary reality in the market today. For us it’s about understanding who you are and building on that.
Data Driven
The only way to ensure the right decisions are made is based on data. Your gut can only take you so far. Everything we do is powered by data, whether that’s SEM campaign optimisation, SEO research or CRO advice
Authentic
How often have you heard of agencies guaranteeing results? If you do, run away. It’s not something we do because it can’t be guaranteed and we will tell it to you straight. We will, however, implement sound strategies based on best practices which have strong chances of achieving your goals.
Our Story
When Betty Crocker came out with an instant cake mix in the 1950’s, they thought they had an instant winner. Here was a product that allowed you to suddenly prepare a cake within minutes, it was almost life changing.
But it didn’t sell.
It didn’t sell because making a cake from a box was too far removed for the everyday person (housewife) and they actually felt guilty!
The psychologists realised that being able to add an egg to a cake mix, rather than just using powdered egg, took away the guilt of convenient baking and affirmed the woman’s role as provider
The result was that the mixture was less convenient to make but overall a better product because both the client and the agency collaborate to make something better together.
We don’t sell pre-packaged goods and services, we sell a customised collaborative, approach based on our years of experience in the industry. You are the key component in our marketing success.
