Meet our friendly team of Digital marketing experts!
Having worked for over 8 years in digital marketing in 3 different countries, Ilan has hands-on experience managing large to enterprise sized SEO accounts. With a background in computer science and a BA in Creative Media, Ilan is the co-founder and head of SEO for the One Egg team. Having in-depth knowledge in both search marketing and web development enables him to develop powerful digital strategies, which deliver higher visibility on search engines, increase site traffic and boost conversions. Ilan likes his eggs poached!
Our Key Beliefs
When Betty Crocker came out with an instant cake mix in the 1950’s, they thought they had an instant winner. Here was a product that allowed you to suddenly prepare a cake within minutes, it was almost life changing.
But it didn’t sell.
It didn’t sell because making a cake from a box was too far removed for the everyday person (housewife) and they actually felt guilty!
The psychologists realised that being able to add an egg to a cake mix, rather than just using powdered egg, took away the guilt of convenient baking and affirmed the woman’s role as provider
The result was that the mixture was less convenient to make but overall a better product because both the client and the agency collaborate to make something better together.
We don’t sell pre-packaged goods and services, we sell a customised collaborative, approach based on our years of experience in the industry. You are the key component in our marketing success.