If your business is online in any capacity—even if you have just a one-page website—chances are you’ve thought about your search engine rankings. After all, you can see a lot of benefits if new (or old) customers can find you in a quick Google search.
But how do you stand out in a crowded market and an even more crowded internet? Through SEO (search engine optimization) and PPC (pay-per-click) advertising. Some experts will advise you to choose one tactic over the other, but experienced search engine marketers won’t put all your eggs into one basket. If you’re looking for fast results that don’t break the bank, a SEO/PPC approach is for you!
Looking for an agency you can trust is the hard part. Websites like The Manifest offer resources like data-driven articles and rankings to make B2B buying decisions easier for clients. Having a third-party profile on industry-specific sites and lists—like the digital portfolio platform Visual Objects—increases legitimacy in the eyes of customers as well.
Many small and mid-sized businesses and agencies have trusted us with their search engine rankings and PPC efforts. That’s why we’re the top Australian PPC management company according to Clutch’s research-based rankings.
We’ve earned this position because of our innovative ideas and our proven ability to deliver fantastic results to our clients.
Let’s walk through one of our most recent success stories: In March 2019, the Sydney Harbour Federation Trust enlisted our help to grow awareness of new and existing programs while remaining efficient in their account spend. We deployed an SEO/PPC approach to see results fast without losing control of costs.
We started by auditing their Google Ads and Facebook Advertising accounts as well as their websites’ SEO tactics. Together, we set conversion goals for key platforms, relaunched campaigns on Google with negative keywords (a tactic that saves our clients from overspending), and started campaigns on different platforms like YouTube.
Since we started working together, the Harbour Trust has seen growth in their sites’ visibility, rate of engagement, and rate of conversion (including in cost-per-click). Some campaigns have earned as much as 20% conversions!
In her own words, the head of marketing and engagement at the Harbour Trust says: “Their team is extremely helpful. They are great communicators, and very pro-active, providing us with ongoing reports and recommendations for performance improvement.”
We’re thrilled to continue our partnership together, developing new campaigns and making our current ones even better.
Want to build your online brand presence today? Don’t hesitate to speak to one of our experts. We’re here to help!