AEO & GEO FOR LAW FIRMS

Become the Law Firm that Chat GPT & AI Recommends.

Optimising your content for AI visibility is crucial if you want to be found online by potential clients. Get recommended and cited by ChatGPT, Perplexity, Claude and Google AI Overviews before your competitors do.
revenue driven approach
4 yrs+ average client tenure
senior expertise
no-lock in contracts
Claim Your Free AI Visibility Audit

See how your firm gets mentioned in ChatGPT, Gemini, Claude and Google AI, and when you lose out to competing firms.

🔒 100% confidential. No spammy sales emails.

Trusted by Leading Australian Businesses Since 2014

Trusted by top brands for page one results:

CLIENT TESTIMONIALS

What Our Clients Say

Ezra Sarajinsky
Ezra Sarajinsky
Pocket Legal
★★★★★

"One Egg identified exactly what was wrong with our marketing approach and fixed it fast. A massive pain point solved with real results to show for it."

Anthony Lieu
Anthony Lieu
LegalVision
★★★★★

"LegalVision has been working with One Egg for over 7 years now. They have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base which has helped LegalVision grow as one of Australia’s fastest growing startups."

What your clients ask AI

When Someone Needs a Lawyer, They Ask AI First

Your next client probably will not scroll through Google. They ask ChatGPT, Gemini or Google’s AI a plain question and act on the answer it gives. These are the questions that decide who gets the call:

Best family lawyer near me
Do I need a lawyer to contest a will?
How much does conveyancing cost?
What are my rights after being let go?
Best way to set up a company in Australia
Do I need a lawyer to buy a business?

Right now, AI answers these with directories, national brands, or whichever firm did the groundwork to be trusted. We make that firm yours, so when your ideal client asks, your name is the one that comes back.

Built around the rules you work underEverything we do fits the advertising and conduct rules your Law Society sets, so your firm gets found without putting your practising certificate at risk.
Legal is held to a higher standardGoogle and AI are extra careful with legal advice. We build the trust signals (real expertise, clear authorship, genuine authority) that make them comfortable putting your firm forward.
Our Proven Process

Built Specifically for AI Citation Performance

We don't treat AEO and GEO as bolt-ons to SEO. They're the entire engagement, sequenced for fastest time-to-citation across the four AI engines that matter.

1
AI Visibility Check
Citation Audit
We show you which AI answers name your firm today, and which name your competitors, for the legal searches that win clients.
2
Entity and Schema Cleanup
Make Your Firm Clear to AI
We set up the behind-the-scenes signals that tell ChatGPT and Google who you are, what you practise and where, so they trust your firm enough to recommend it.
3
Pages AI Can Quote
Content Restructuring
We rewrite your key pages so AI can lift clear, direct answers from them, in the words your clients actually use to ask.
4
Authority and Digital PR
Build Real Authority
Mentions in trusted Australian media and legal directories. These are the signals AI weighs when it decides which firm to put forward.
5
Track What Matters
Citation Monitoring
Simple monthly reporting: how often AI names your firm, how you stack up against rival firms, and the enquiries it sends you.
Case Study

How an AEO-First Strategy Built Organic Pipeline from Scratch

An established Australian finance company launched a new product with zero organic visibility. Using an AEO-first SEO strategy, One Egg built authority across Google Search and AI search platforms in just seven months.

Google Search Console chart showing total impressions up 640% over seven months after an AEO-first strategy
640%
Increase in organic impressions
Within 7 months
4x
Growth in qualified organic pipeline
Year-over-Year
5 platforms
Recommended as a top option in AI search
ChatGPT · Gemini · Claude · Perplexity · Grok

Our Approach

Technical SEO & AI Readiness
Full audit, schema, site speed and crawl optimisation for AI and search.
AEO-First Content Framework
Buyer personas and natural language questions that match how users search in AI tools.
AI Visibility Benchmarking
Measured visibility across 5 major AI platforms and optimised for citations.
Cluster Content Execution
36 AEO-optimised articles including a product hub, comparisons, use cases and FAQs.
Conversion-Focused Link Building
Targeted backlinks to the highest-converting cluster pages to drive pipeline.

CASE STUDIES

Trusted by Australian Businesses

WHY ONE EGG

Why Australian Law Firms Choose One Egg for AEO and GEO

Australian-Owned & Operated

We understand the local legal market what converts in Sydney, Melbourne, Brisbane, and beyond.

AEO & GEO Specialists

We work both AI search surfaces, answer engines and generative engines, on top of strong SEO foundations. Most agencies only run one. We run all three together.

No Lock-In Contracts

We earn your business every month. If we’re not delivering, you walk.

Seamless Onboarding

We migrate your campaigns without downtime. No lost data, no performance dip, no starting from scratch.

10M+

Managed Ad Spend across our client portfolio

5★

Work with a 5 star rated boutique agency

Senior Team

Your account is managed by senior strategists, not juniors learning on your budget

Google Partner

Google PartnerGoogle Partner since 2014 — certified expertise in Search advertising

FREQUENTLY ASKED QUESTIONS

AEO and GEO: Common Questions Answered

Yes, and faster than traditional SEO. Brands with established authority signals achieve their first ChatGPT citation in around 28 days. Brands without take roughly 52 (Profound, 2025). Australian law firms are particularly well positioned because category competition is lighter than in US markets. The leapfrog opportunity is real: 53% of AI-cited sources don’t rank in the top 10 organically.

SEO earns clicks from a results page. AEO earns the direct answer Google AI Overviews and voice assistants read out. GEO earns a citation inside an AI-generated answer on ChatGPT, Perplexity, or Gemini. They share roots like crawlability and authority, but the levers, metrics, and tools are different. We work all three on top of each other.

Most Australian law firms invest at a level that sits comfortably alongside their existing SEO or content budget. Engagements scale with category competitiveness, content footprint size, and how much off-site authority work is needed. We right-size after the audit and only recommend what will move the needle. We quote during your free GEO audit, never before.

Quality is measured by share of voice on commercial-intent prompts, not raw mention count. We track citation share on the prompts that map to your buyer’s actual purchase journey, not vanity queries. Plus we monitor downstream conversion rate from AI-referred traffic. AI-referred visitors convert 4.4x better than classic organic, but only when the citation lands on a buying-stage query.

Best fit: Australian law firms across commercial, family, property, employment, personal injury, and immigration. Typically managing partners or firm owners who already invest in content or SEO and want to protect that investment as search shifts to AI. Not a fit: pre-product startups, sub-five-page sites, or firms that can’t publish content monthly.

First citations typically appear at 4 to 8 weeks once foundational fixes ship. Material visibility gains at month 3 to 6. Brands with existing authority and strong digital PR get there faster. By month three you should have observable citation lift on at least 30% of your priority prompts.

Four metrics, run monthly: citation share across ChatGPT, Perplexity, Gemini, and Google AI Overviews; share of voice versus your three closest competitors; AI-referred sessions in GA4; and conversion rate from AI traffic. AI-referred visitors convert 4.4x better than classic organic, so even modest citation share moves your revenue line.

Most Australian law firms don’t have the volume or specialisation to justify a full-time AEO/GEO hire yet. Agency engagement gives you access to senior strategy, the full tool stack (Profound, Peec AI, Otterly, AthenaHQ), and benchmarking data you can’t get internally. Once your AI citation channel is doing six figures in attributable revenue, hire and we’ll transition the work cleanly.

GET STARTED

Is Your Firm Invisible When Clients Ask AI?

If you suspect your SEO investment isn’t keeping up with where clients actually search, don’t guess. Our free GEO audit pulls live citation data across ChatGPT, Perplexity, Gemini, and Google AI Overviews so you can see exactly where the gap is and which fixes will move the needle first.

✅ No fluff. Just data.
✅ See exactly where your firm stands across the 4 AI engines that matter.
✅ Ideal for law firms already investing in SEO or content who want to protect that spend.

Or call us directly: 1300 490 147

Claim Your Free AI Visibility Audit

See which legal searches name your firm in ChatGPT, Gemini and Google AI, and which hand the client to a competing firm.

🔒 100% confidential. No spammy sales emails.