Get in touch

Sequoia Financial Group Sees 153% Surge in Client Acquisition

153%
Increase in conversion rates
66%
Increase in Impression share
4%
Improvement in Ad engagement

Table of contents

Overview

Sequoia Financial Group Limited (ASX:SEQ) is a financial services company providing products and services to self-directed retail and wholesale clients. These services include: investment & superannuation products; wealth management & advisory services; corporate advisory and capital markets expertise; retail, wholesale and institutional trading platforms; market data and financial news services.

Channels

SEO
PPC

Challenges

  • Lead Quality – Need to attract qualified prospects in financial services sector
  • Acquisition Costs – High cost of acquiring new clients in competitive market
  • Tracking Integration – Lack of comprehensive conversion tracking across platforms
  • Asset Utilization – Underutilized lead magnet assets for prospect generation
  • Market Competition – Strong competition in financial services digital advertising space
Simon Van Es
Group Head, Sequoia Financial Group (ASX:SEQ)

Expert Service, Proven Performance

Our company has used Marks services for some time now and found him to be easy to deal with, reliable and an expert in his field. If you are looking for results, Mark is the right person for the job.

Solutions

  • Conversion Setup – Implemented comprehensive conversion tracking for landing pages
  • AdWords Optimization – Developed and optimized targeted AdWords campaigns
  • Tag Management – Migrated to advanced tag management software for better tracking
  • Lead Generation – Created strategic approach using lead magnet assets
  • Campaign Integration – Aligned all digital marketing elements for cohesive strategy

Impact

  • Conversion Success – Achieved 153% increase in conversion rates
  • Market Presence – Generated 66% increase in impression share
  • Engagement Growth – Improved ad engagement by 4%
  • Lead Quality – Enhanced quality of prospects through targeted campaigns
  • Brand Authority – Strengthened position in financial services sector
Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Get a free consultation
Similar case studies

PsyQuation

PsyQuation is a SaaS application that provides A.I. powered trading insights for forex traders across the globe. They are focused on growing their customer base internationally and lowering acquisition costs. PsyQuation engaged with One Egg to develop a digital strategy and tactical execution in their key markets. These markets include Asia-Pacific, Africa, Europe and South America.
Explore Case
75%
Decrease in CPA
100%
Increase in conversion rate

Knot & Style

Knot & Style produces beautifully crafted bespoke bar accessories. Seeking to enhance their Amazon presence and boost sales, they engaged One Egg for strategic growth. Since partnering with One Egg, Knot & Style has achieved a 60% increase in revenue and over 100% growth in gross profit, driven by dramatically improved organic rankings and profit margins.
Explore Case
60%
Increase in Revenue YOY
103%
Increase in Gross Profit

Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Let's Chat

Call us on ️ 📞 1300 490 147 or fill the form below

By clicking Submit, you agree to our terms and conditions.

Looking for more wisdom?

Subscribe to receive exclusive industry
insights & updates

Explore
Core Services
Recent Posts
Let’s Keep in Touch
9-13 Bronte Road Bondi Junction NSW 2022 Tel: 1300 490 147
Facebook-f Linkedin-in

Copyright © 2014 – 2025 One Egg. All rights reserved.

Subscribe to receive exclusive industry insights & updates

Contact us

About

Services

Case Studies

Blog

Contacts