Google Ads
Tightly themed search campaigns, structured around what a client, policy or funded loan is worth to you.
- Google Ads
- Microsoft Ads
- Industries
- Financial services
SEO, PPC and AI search for financial services
Financial services marketing that brings in the right clients.
Search, paid media and AI search for advisers, lenders, insurers, fund managers and investment platforms. Measured on qualified leads and revenue.
- Top 3%
- Google Premier Partner
- 4+ years
- Average client relationship
- 4.9 / 5
- Rating on Clutch
Trusted by Australian financial brands since 2014
The problem
In finance, more leads is not the goal. The right ones are.
Financial keywords are expensive and your competitors include the banks. A campaign built for volume fills the pipeline with enquiries that never become clients, and you pay for every one.
Buyers also take their time. They research, compare and increasingly ask AI tools before they contact anyone. And every ad and page has to get through compliance review before it goes live.
We build for fit: tight targeting, tracking that follows a lead past the form, and copy written to pass review.
What's included
Paid, organic and AI search. One plan.
One team runs every channel, so budget moves to whatever is producing qualified leads this month.
Paid social
LinkedIn and Meta where they fit. For GEMI we layered keyword, career and industry targeting across Google Search and LinkedIn.
- Meta
SEO
Technical audits, on-page work, content and link building for the financial terms your buyers search.
AI search
Content built to be cited in Google AI Overviews and by AI assistants when buyers research financial products.
- ChatGPT
- Perplexity
- Gemini
Landing pages and testing
Ongoing A/B tests on ads, offers and pages. In finance, conversion rate does as much for cost per acquisition as bidding does.
Tracking and reporting
Conversion tracking set up properly, then reports on leads, cost per acquisition and revenue.
Published client results
Finance results we can prove.
Every number comes from a published One Egg case study. All 8 financial services case studies ↗
Financial services · Google Ads, Paid social
42%increase in conversion rates within 3 months
70%impression share on key search terms
More qualified clients for an ASX-listed financial group.
Read the case study
Financial services · Google Ads
173%increase in revenue from Google search
56%increase in revenue YoY
Australia’s fastest-growing travel insurance provider.
Read the case study
Financial services · Google Ads
23%increase in lead volume YoY
42%decrease in cost per acquisition YoY
More loan applications at a lower cost, from PPC and CRO together.
Read the case study
Financial services · Google Ads, Paid social
450new leads in 6 months
50%increase in conversion rates
450 leads in six months for an investment platform.
Read the case study
Financial services · SEO
187%increase in organic sessions
+84keywords ranking on page one
Organic growth for a fund services leader.
Read the case study
Australian finance company Financial services · AI search, SEO
640%increase in organic impressions within 7 months
4×qualified organic pipeline (YoY)
An AEO-first strategy that built organic pipeline from scratch.
Read the case studyHow we work
Fix the foundations. Then scale.
More budget into a leaky account just buys more waste. We fix tracking, structure and pages first.
- 01
Learn
Audit the account, the site and the market. Work out who the right client is and what one is worth.
- 02
Plan
Set the channel mix, targets and budget around qualified leads and revenue.
- 03
Fix the foundations
Tracking, account structure, technical SEO and landing pages, before spending more.
- 04
Launch
Campaigns and content go live with clean conversion data from day one.
- 05
Improve every week
Bids, search terms, ads, pages and content. Small gains that compound.
- 06
Scale
Put more budget behind what works and expand into new products and markets.
Who we work with
Across the financial services sector.
Each part of the sector has a different buyer and a different sales cycle. These are the ones we have published results in.
Advisers and wealth managers
Enquiries that fit the practice, not a pile of unqualified leads. Sequoia Financial Group lifted conversion rates 42% in three months.
Lenders and brokers
Applications at a cost you can plan around. Peerform cut cost per acquisition 42% year on year while lead volume rose 23%.
Insurers
Direct sales in a market where customers compare constantly. FastCover grew revenue from Google search 173%.
Fund managers and trustees
Organic visibility for specialist services. One Investment Group grew organic sessions 187%.
Investment and trading platforms
GEMI generated 450 new leads in six months. PsyQuation cut cost per acquisition 75%.
Financial media and publishers
Technical SEO for a large content site. Livewire Markets gained 599% more first-page rankings.
What finance clients say
Straight from our clients.
A named quote and a verified Clutch review from financial services clients.
★★★★★
“Easy to deal with, reliable and experts in their field. If you are looking for results, One Egg is the right partner for the job.”
Simon Van EsGroup Head, Sequoia Financial Group ★★★★★
“The best PPC I have worked with.”
CMO, Fast Cover Travel InsuranceVerified review on Clutch ↗ Services for this sector
The services finance clients use most.
Pick one channel or run them together. See the finance case studies ↗
PPC management
Search and social run as one plan, measured on leads and revenue.
Google Ads
Structure, bidding and tracking for expensive, competitive keywords.
SEO services
Organic growth for financial products and services.
AEO and GEO optimisation
Being the source AI tools cite when buyers research.
Link building
Authority for the pages most likely to drive pipeline.
Technical SEO audits
Crawling, indexing and site structure, prioritised for your developers.
By practice type
Pages for your kind of practice.
The approach changes with who you serve. These pages go into the detail for advisers and brokers.
Financial services SEO
Organic search and AI search for financial brands.
Google Ads for financial services
Paid search measured on qualified enquiries and cost per acquisition.
Financial advisers
The right clients for your advice practice.
Mortgage brokers
More clients for your brokerage, without the marketing headache.
From the blog
Related articles.
Frequently asked questions
Financial services marketing, answered.
Advisers and wealth groups, lenders, insurers, fund managers and trustees, investment and trading platforms, and financial publishers. Our published finance case studies cover each of these.
We write with your compliance review in mind from the first draft. Copy stays factual, does not promise returns and is framed as general information. We are your marketing partner, not your licensee, so final sign-off always sits with you. Our job is to make that sign-off easy.
It depends on how quickly you need leads and what you already rank for. Paid search produces enquiries soonest. SEO and AI search take longer and keep paying once they are built. Most finance clients run paid search and organic together.
We track past the form fill. Where your CRM allows it, qualified lead and client data goes back into the campaigns, so budget follows the enquiries that turn into business.
Yes. For one Australian finance company we published a content cluster written around the questions buyers ask AI tools. The client is now cited as a recommended option across five AI platforms. Read the case study.
Leads, cost per acquisition and revenue. Not clicks or impressions. If a campaign looks busy in the dashboard but is not producing clients, we change it.
No. There are no lock-in contracts. Our average client relationship is over four years.
Get started
Where is your growth stuck?
Whether you run marketing in-house or with another agency, we will give you a clear, honest picture of what is working and what is wasting money.
- A real conversation with a senior strategist, not a salesperson.
- Specific to your business, your market and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147