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Peerform saw a 112% sales boost & 42% lower CPA with One Egg’s PPC & landing page optimization

23%
Increase in Lead Volume YoY
42%
Decrease in Cost per Acquisition YoY
112%
Increase in Sales YoY

Table of contents

Overview

Peerform provides an innovative alternative to traditional banking through their peer-to-peer lending platform. They connect borrowers directly with lenders, creating a more accessible and flexible approach to personal loans.

Channels

SEO
PPC

Challenges

  • Cost Management – High customer acquisition costs in competitive lending market
  • Campaign Monitoring – Lack of comprehensive performance tracking system
  • Conversion Optimization – Suboptimal landing page performance
  • Market Competition – Strong competition from traditional banks and P2P lenders
  • ROI Optimization – Need to maximize return on advertising spend
Mikael Rapaport
CEO

Game-Changing SEM Results That Doubled Our Company's Revenue

About 6-8 months ago, I was looking into hiring someone to expand our company’s paid search marketing and was referred to Mark Meyerson. Mark has taken our advertising to the next level by successfully expanding on an already well-optimised account. We have surpassed expectations, we’ve seen sales increases of over 100% year-on-year and significant reductions in our cost per acquisition. Without Mark’s direction we would not have been able to reach nearly as many clients and dramatically increase our revenue and profits. I highly recommend Mark for anyone who wants to use SEM to dramatically increase their profits.

Solutions

  • Dashboard Implementation – Built specialized dashboards for detailed campaign monitoring
  • ROI Strategy – Developed revenue-focused campaign goals and metrics
  • Budget Optimization – Implemented tight bid and budget management within targets
  • Landing Page Enhancement – Provided strategic recommendations and optimizations
  • Testing Framework – Established continuous A/B testing for creative and landing pages

Impact

  • Lead Growth – Generated 23% increase in lead volume year-over-year
  • Cost Efficiency – Achieved 42% decrease in cost per acquisition year-over-year
  • Revenue Growth – Delivered 112% increase in sales year-over-year
  • Market Position – Strengthened position as alternative lending solution
  • Campaign Performance – Enhanced overall marketing efficiency through optimization
Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

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Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

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