Request a strategy call ChatGPT optimisation
ChatGPT recommends two or three providers and explains why. We work on the sources it draws from, your pages and what others say about you, so your business is one of the names.
Trusted by Australian brands since 2014
How it works
Nobody outside OpenAI has the full picture. These are the patterns that hold up when we test them.
When ChatGPT needs current information it runs a web search, drawing heavily on Bing's index alongside its own crawler. If your site is weak in Bing or blocks OpenAI's crawler, you are invisible before the conversation starts.
Ask ChatGPT for the best provider and it leans on third-party pages: directories, comparison articles, review sites, forums and news. Your own site rarely wins that argument alone.
Cited passages are direct, factual and self-contained. Marketing copy that circles the point does not get lifted.
Consistent business facts across your site, directories and profiles, plus organisation schema, help it match mentions to your brand rather than a competitor with a similar name.
For anything that changes, ChatGPT prefers recent sources. Pages with visible dates and real updates get picked over old evergreen content.
Referrals from chatgpt.com show in GA4. Citation share on your buyer prompts can be tracked monthly. Both are better signals than rankings for this channel.
What we do
Most of the work happens off your site. That is the part agencies used to rankings tend to skip.
Your buyer prompts run in ChatGPT: who is named, who is cited, and what sources it used.
Confirm Bing indexing, crawler access for OpenAI, clean rendering and organisation schema.
Rewrite the pages that should be cited so each answers one question directly, with the facts up front.
Earn mentions where ChatGPT looks: relevant directories, comparison pieces, industry publications and reviews.
Monthly citation share and GA4 referrals, then expand to the next set of prompts.
Our experience
An Australian finance company came to us with a new product and no organic presence. Seven months later it was recommended as a top option in ChatGPT, Gemini, Claude, Perplexity and Grok, with organic impressions up 640% and qualified pipeline four times higher year on year. The approach was the one described above: measure first, fix access and structure, then build the third-party evidence the engines rely on.
If you want to know where you stand today, the free AI visibility check runs your buyer questions through ChatGPT and three other engines and shows you who is being recommended instead. For how Google's own AI answers differ, see Google AI Overviews optimisation.
Questions
Yes, within limits. You cannot buy a placement, and there is no ranking algorithm to game. But ChatGPT draws on sources you can influence: your own pages, third-party mentions, reviews and consistent facts about your business. Improving those changes what it says over time. It is one part of our AI search optimisation service.
ChatGPT's web search draws heavily on Bing's index. A site that is poorly indexed in Bing, or that has never been submitted to Bing Webmaster Tools, starts at a disadvantage regardless of how it ranks in Google.
If you want to appear in ChatGPT answers, allow OAI-SearchBot in robots.txt. Blocking GPTBot (the training crawler) is a separate decision and does not stop you being cited in search results. We review this as part of the technical step.
Traffic from chatgpt.com appears as a referral source in GA4. Volume is usually smaller than Google but the visitors are further along, because they arrive after a recommendation. We report it alongside citation share.
The principles overlap, but each engine weights sources differently. Perplexity leans on recent, authoritative web pages; Gemini and AI Overviews sit on Google's index. Our free AI visibility check covers all four so you can see where the gaps are.
Technical fixes and page restructuring can show in weeks. Earning third-party mentions takes longer, and that is usually what moves recommendations. We give you an honest estimate after the baseline, and we track it monthly so you can see the trend.
Get started
Tell us your website and what your buyers ask. We will run it through ChatGPT and show you who is being named and why.
Prefer to talk? 1300 490 147