Account and campaign structure
Campaigns organised around the outcome you want, with enough budget behind each one to learn. We can build from scratch or take over an existing account.
- TikTok
- PPC
- TikTok ads
TikTok ads agency
TikTok ads run for customers, not views.
We manage TikTok advertising with the same discipline as paid search: clear targets, clean tracking and cost per acquisition as the measure.
- 4+ years
- Average client relationship
- 4.9 / 5
- Rating on Clutch
Trusted by Australian brands since 2014
Why TikTok accounts disappoint
Most businesses treat TikTok as a branding experiment.
A few videos get boosted. Someone reports on views and likes. Nobody can say whether it produced a customer, so the budget gets cut and the channel gets written off.
The problem is rarely the platform. It is that the account was never set up to be measured. No conversion tracking, no audience structure and no cost per acquisition target means there is nothing to manage towards.
We run TikTok the way we run search. Tracking first. A clear structure. Bids and budgets changed on evidence. A regular check on click-through rate, conversion rate and cost per acquisition.
TikTok works when it is run on cost per acquisition, not reach.
What's included
Everything a TikTok ads account needs to perform.
Run by the same team as the rest of your paid media ↗
Audience architecture
Who sees the ads, in what order and with what message. Prospecting and remarketing kept apart so each can be judged on its own numbers.
Bid and budget management
Disciplined bid and budget changes, made on evidence. Spend moves to the audiences and ads that bring in customers.
Creative testing
We test the video you already have, find which hooks and formats convert, and tell you what to make more of.
Conversion tracking
Leads and sales tracked back to the ad that produced them. Without that, TikTok can only report on views.
Reporting on outcomes
Reports on conversions, conversion rate and cost per acquisition, alongside your other paid channels. Not views and likes on their own.
Case study · LegalVision on TikTok
B2B legal leads on the channel competitors ignored.
LegalVision wanted a new way to reach younger business owners. We took over the existing TikTok account and ran it with the same rigour as paid search, using the creative the client already had.
+100%
Monthly conversions
From launch to account maturity.
−56%
Cost per acquisition
From audience architecture and disciplined bid and budget management.
+40%
Conversion rate
Tracked on a tight cadence with click-through rate and cost per acquisition.
▶ Lachlan McKnight, CEO, LegalVision Watch
LegalVision’s CEO on working with One Egg.
A short video review of the partnership as a whole. TikTok is one of four channels we manage for LegalVision, alongside Google Ads, Meta and LinkedIn.
Read the full case studyChannels we manage alongside TikTok
- TikTok
- Meta
- Google Ads
- YouTube
How we work
Run it like search. Judge it on customers.
The same steps we use on every paid channel, applied to TikTok.
- 01
Learn
Audit the account, the tracking and the creative you have. Work out what a lead or sale is worth.
- 02
Plan
Decide the audiences, the campaign structure and the cost per acquisition target.
- 03
Fix the foundations
Tracking in place and tested. Landing pages that match what the video promised.
- 04
Launch
Go live with a small number of campaigns and a real range of creative to test.
- 05
Monitor and adjust
A tight cadence on click-through rate, conversion rate and cost per acquisition.
- 06
Scale
Add budget to what brings in customers. Cut what only brings in views.
Where TikTok fits
A new audience, once the core channels are working.
TikTok reaches people who are not searching for you yet. For LegalVision it came after a mature Google Ads programme was already in place. That order matters. Search captures the demand that exists. TikTok is where you go to find more of it.
It suits businesses whose customers are on the platform and whose competitors are not. Australia’s founders are active on TikTok, and no legal competitor was speaking to them there. That gap was the opportunity.
It works best as part of a wider plan. Many of the same principles apply to Meta ads on Facebook and Instagram, and B2B clients who need to reach specific job titles often add LinkedIn ads. One team manages all of it under one PPC management plan, so budget moves to whichever channel is producing customers.
From the blog
Related articles.
Questions
TikTok ads questions, answered.
If yours isn't here, ask us on the call.
They can. We run TikTok for LegalVision, a law firm that sells to business owners. With the account run on cost per acquisition, monthly conversions doubled from launch to account maturity and cost per acquisition fell 56%. The full story is in the LegalVision case study. If you need to reach people by job title or company size, LinkedIn ads are often the better fit.
Not necessarily to start. For LegalVision we worked with the creative the client already had, and the gains came from account structure, audiences, bids and budgets. Over time, fresh creative helps. We will tell you which videos convert so you know what to make more of.
It depends on where your customers spend their time and what creative you have. Both are social platforms where people are not actively searching, and many of the same principles apply. TikTok is video only. See our Meta ads page for Facebook and Instagram. We can manage both in one plan.
By conversions, conversion rate and cost per acquisition. Views, likes and follower counts are useful signals for creative, but they are not the result. If TikTok is not producing leads or sales at an acceptable cost, we will say so.
Yes. That is how our LegalVision TikTok work began. We audit the account and tracking first, keep what is working and restructure what is not.
It depends on what a customer is worth and how many conversions the campaigns can generate for the platform to learn from. We would rather test with a contained budget and a clear target than spread money thinly. We will tell you honestly if the budget does not fit the goal.
No. There are no lock-in contracts. Our average client relationship is over four years.
Get started
Could TikTok bring you customers?
Whether you already run TikTok ads or are deciding if the channel is worth testing, we will give you a clear, honest picture of what is possible.
- A real conversation with a senior paid media specialist, not a salesperson.
- Specific to your account, your creative and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147