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9-13 Bronte Road, Bondi Junction,
NSW 2022, Australia
Tel: 1300 490 147
While the industry is competitive we were able to capitalise on Google Ads by early identification of high converting keywords and maximising our impression share. We dominated the bottom of funnel keywords with a tightly segmented Google Ads campaign layered with remarketing and other relevant audiences. Campaigns and AdGroups were highly segmented into specific practice areas leading to relevant landing pages. A program of aggressive search term and negative reviews was undertaken to insure extremely high relevance and quality scores were achieved.
Later on down the track we focused on campaign experiments to further refine our bidding strategies and campaign structures. Even though we dominated the Google Ads space we remained vigilant by constantly testing new features, keywords, practice areas and techniques to remain ahead of the pack.
Another key aspect of our campaigns were our hyperlocal messaging. Our keyword research identified early that searcher intent was often locally targeted. LegalVision are able to leverage technology to offer services to local businesses. One Egg was able to capitalise on this and keep costs low and conversion rates high with targeted local keywords.
Facebook, Linkedin & Youtube ads were utilised to drive awareness higher up the funnel. LegalVision offers thousands of great resources for small and medium businesses which we were able to leverage to populate remarketing pools and constantly engage businesses with attractive services when they might be needed. Our awareness campaigns directed social paid traffic to dedicated landing pages promoting free resources. We found this to be a cost effective way to drive highly converting traffic to leads.. In this way we were able to utilise paid advertising platforms to drive awareness at the top of the funnel, provide valuable resources to relevant businesses and push attractive and innovative services at the bottom of the funnel.
By taking a birds eye view approach and dedicated marketing budget to both TOFU and BOFU tactics across different platforms we were able to leverage the strengths of the different advertising platforms to create an exceptional overall result. We did this by tracking multiple platforms with consistent metrics in customised dashboards. This way we could monitor platform performance and understand how our budget allocations affected our overall Cost Per Lead.
We were able to hit all of the clients goals within 6 months of our engagement commencing and we have been exceeding these performance metrics almost every for over 6 years running!
Our success has hinged on our ability to generate leads beyond low funnel campaigns, expansion into new platforms and constant testing.
We are excited about the future for LegalVision as they roll out a stream of new products and services for their expanding client base.