One person, every channel
The marketing lead often covers brand, campaigns, digital and media at once. Search and paid media get whatever time is left.
- Industries
- Not-for-profit and government
Digital marketing for not-for-profits and government
More donations and more reach, from the budget you have.
Google Ad Grants, SEO and paid media for charities, not-for-profits and government bodies. Run by senior specialists and reported on outcomes, not clicks.
- Top 3%
- Google Premier Partner
- 4+ years
- Average client relationship
- 4.9 / 5
- Rating on Clutch
Trusted by Australian organisations since 2014
The problem
Most teams are too stretched to get every channel right.
The gap is rarely effort. It is time, specialist skill and reporting that stands up to scrutiny.
Every dollar is scrutinised
Donated and public money has to be accounted for. Reports full of clicks and impressions do not answer the question the board is asking.
Knowledge leaves with people
When the person who set up the grant account or the tracking moves on, the know-how goes with them. We are the part that stays.
What's included
Free budget first. Paid budget where it counts.
We start with what costs you nothing to run, the grant and organic search, then add paid channels where they reach people the grant cannot.
Google Ad Grants
Application, account build and ongoing management. We secured the grant for NAPCAN and the Victor Chang Cardiac Research Institute, and expanded the Fred Hollows Foundation’s account.
- Google Ads
SEO
Technical fixes, content and international targeting so people find you when they search your cause, your programs or the issue you work on.
Paid search and paid social
Appeals, events, programs and visitor campaigns on Google, Meta and YouTube, with budget moved to whatever the calendar needs most.
- Google Ads
- Meta
- YouTube
AI search visibility
Whether AI tools name your organisation when someone asks about your cause, and what they say about you when they do.
- ChatGPT
- Perplexity
- Gemini
Content planning
What your audience is searching for, what your site can answer today and what to publish next. Content lifts the grant, SEO and AI search together.
Tracking and reporting
Donations, sign-ups, bookings and enquiries tracked properly, in a report you can take to the board.
Published client results
Results for causes and public organisations.
Every number comes from a published One Egg case study. All not-for-profit and government case studies ↗
Not-for-profit and government · Google Ads, Paid social
892%Google Ads conversion rate (2.44% to 24.20%)
214%increase in site visitors
Record digital growth for Cockatoo Island and Sydney Harbour’s landmark sites.
Read the case study
Not-for-profit and government · SEO
211%increase in transactions
40%increase in SEO visibility score
More donations through organic search for a global mission.
Read the case study
Not-for-profit and government · Google Ads
12%increase in ad engagement
10%increase in media coverage
Growing public support for world-leading heart research.
Read the case study
Not-for-profit and government · Google Ads
98%increase in traffic from Google Grant
40%increase in conversions from Google Grant
Child protection awareness, powered by Google Ad Grants.
Read the case studyHow it works
We handle the marketing. You focus on the cause.
Four steps, and only the first one needs much of your time.
- 01
We have a conversation
A senior member of our team looks at what you run now and where the gaps are. No preparation needed.
- 02
We tell you what we would do
In plain language, with the reasoning, including an honest view of what each channel will and will not reach.
- 03
We set it up properly
Conversion tracking, account structure and, if you have one, your Google Ad Grant set up to the programme rules before anything goes live.
- 04
We run it and report back
Campaigns, content and ongoing optimisation, with reporting in plain language. You focus on the cause.
Services for this sector
The services not-for-profits use most.
Most organisations we work with run two or three of these together. See the case studies ↗
PPC management
Paid search and paid social run as one plan.
Google Ads
Including Google Ad Grants accounts.
SEO services
Organic search for donations, programs and awareness.
AEO and GEO optimisation
Being named, and described accurately, in AI answers.
Technical SEO audits
Migrations, site speed and crawl issues, prioritised for your developers.
What clients say
Straight from our clients.
A verified Clutch review from the Harbour Trust, the Australian Government agency that manages Cockatoo Island.
★★★★★
“Aside from being very pleasant to work with, their professionalism and responsiveness stand out.”
Head of Marketing and Engagement, Harbour TrustVerified review on Clutch ↗ Go deeper
Pages for the two channels charities ask about most.
Google Ad Grants
Get the grant, keep it compliant and make it bring in donations.
SEO for charities
Organic search for donations, supporters and awareness.
From the blog
Related articles.
Frequently asked questions
Not-for-profit marketing, answered.
It is Google’s program that gives eligible not-for-profits free search advertising. The grant accounts we have managed carry a monthly allowance of US$10,000. Grant ads are text ads on Google search, so the program works best alongside SEO and paid campaigns rather than instead of them.
Yes. We handle the application, build the account and manage it. We secured the grant for NAPCAN and for the Victor Chang Cardiac Research Institute.
Usually, yes. Grant accounts are won on relevance and breadth of content, not on bidding. The more useful pages your site has, the more searches the grant can serve. We restructure the account and plan the content it needs.
Yes. We have run paid search and paid social for the Sydney Harbour Federation Trust, an Australian Government agency, across Cockatoo Island and its other harbour sites. Read the Harbour Trust case study.
On outcomes: donations, transactions, registrations, bookings and enquiries, and what each one cost. We set up the tracking first so the numbers can be trusted.
No. There are no lock-in contracts. Our average client relationship is over four years.
Start with our guide to digital marketing for charities. It covers strategy, Google Ad Grants and the YouTube Nonprofit Program.
Get started
What should your marketing be doing for the cause?
Whether you have a grant account that is barely used or campaigns that are not bringing in support, we will give you a clear, honest picture of what is possible.
- A real conversation with a senior strategist, not a salesperson.
- Specific to your organisation, your audience and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147