Search campaigns
Target high-intent keywords with compelling ad copy that converts. We continually optimise quality scores, ad relevance, and landing page experience to lower costs while increasing performance.
- PPC
- Google Ads
Google Ads agency Sydney
Google Ads management that pays for itself.
We specialise in Google Ads campaigns that increase conversions and drive revenue.
- Top 3%
- Google Premier Partner
- 5★
- Work with a 5 star rated agency
Trusted by Australian and global organisations
Our Google Ads services
Precision targeting for maximum ROI
Display Network
Expand your reach across millions of websites with visually engaging ads that build brand awareness and drive consideration. Our strategic targeting ensures your ads reach the right audience.
Performance Max
Use Google’s AI-powered campaign type to find new opportunities across all Google networks. We carefully structure these campaigns for optimal performance and attribution.
Remarketing
Reconnect with previous visitors through strategic remarketing campaigns. Our approach brings warm leads back to complete conversions at a fraction of the initial acquisition cost.
Local campaigns
Dominate local search results and drive foot traffic to physical locations. We optimise for “near me” searches and local intent to connect with customers in your area through location extensions and local inventory ads.
Google Shopping
Put your products, with images, at the top of search results. Our feed optimisation ensures accurate data, compelling images, and strategic bidding to drive qualified traffic directly to your product pages.
Custom Google Ads plans built around you
Getting started in six easy steps
- 01
Inquiry
Complete our simple form with your business details. We’ll review your information to understand your market position and current challenges.
- 02
Consultation
A dedicated One Egg specialist will contact you within 48 hours. We’ll discuss your needs and answer initial questions about our approach.
- 03
Goals
We’ll identify your key performance indicators and growth targets. Understanding your business objectives helps us create measurable marketing outcomes.
- 04
Strategy
Our team builds a custom Google Ads plan around your needs. We’ll outline targeting, budget allocation, and campaign structure.
- 05
Implementation
We build your campaigns with precise targeting, compelling ad copy, and conversion tracking. Everything is optimised before launch for maximum impact.
- 06
Management
Ongoing expert management ensures continuous improvement of your account. Regular reports and analysis help track performance and increase ROI consistently.
Case studies & results
Great results and service make happy clients
Every number comes from a published One Egg case study. See more cases
Not-for-profit and government · Google Ads
12%increase in ad engagement
10%increase in media coverage
Growing public support for world-leading heart research.
Read the case study
Legal · Google Ads, Paid social
+65%lead volume within 6 months
−50%cost per customer acquisition
Search, social and TikTok for one of Australia’s fastest-growing law firms, across three markets.
Read the case study
Property · Google Ads
341%increase in conversion rate
12%more in-store visits from Google Ads
Google Ads clicks turned into visits across 21 large-format retail centres.
Read the case study
Financial services · Google Ads, Paid social
42%increase in conversion rates within 3 months
70%impression share on key search terms
More qualified clients for an ASX-listed financial group.
Read the case study
Not-for-profit and government · Google Ads, Paid social
892%Google Ads conversion rate (2.44% to 24.20%)
214%increase in site visitors
Record digital growth for Cockatoo Island and Sydney Harbour’s landmark sites.
Read the case study
Financial services · Google Ads
173%increase in revenue from Google search
56%increase in revenue YoY
Australia’s fastest-growing travel insurance provider.
Read the case studyWhy we are better
Our core features
Data-driven performance
Our approach is built on advanced analytics and continuous optimisation. We track performance closely and use the data to maximise your campaign ROI and business results.
Senior Google Ads specialists
Google Ads is the core of our paid media work and has been since 2014. The person building your account is a senior specialist who runs accounts every day, not a junior learning on your budget.
Transparent reporting
No smoke and mirrors, just clear reporting that shows exactly how your budget is performing. We provide dashboard access and jargon-free monthly reviews focused on business outcomes, not just clicks.
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FAQs
Have questions?
When selecting keywords we choose highly relevant and specific terms matched to your business by first putting ourselves in our customers’ shoes. We use a wide range of reporting tools to analyse data volumes and competition on each term, then build your campaign strategy from that.
Your account is run by a senior specialist. Our paid media work is led by Mark, one of our directors, and One Egg has been a Google Partner since 2014.
We pride ourselves on our ability to compete in competitive industries like Fintech, Insurance, Legal services and more. That experience means we can service a wide variety of niche markets.
The number of keywords to use in a campaign is up for debate, but a general rule of thumb is to use no more than 20 keywords per ad group. If you exceed 20 keywords it’s often a sign that your ad copy isn’t matching the terms being searched closely enough.
Yes, and you only pay when they do. In the markets we work in most, legal and finance, ads take a large share of the clicks on commercial searches, which is why the cost per click is high and why account structure and tracking matter so much.
Yes. One Egg is a Google certified partner.
Performance reports are sent monthly. We also provide a custom dashboard with real time reporting which you can access anytime to review campaign performance
This will be based on your strategy and target audience. Ask us about other advertising platforms as well such as Bing Ads, Facebook Ads, Linkedin Ads.
Get started
Are your marketing campaigns delivering?
It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.
- A real conversation with a senior strategist, not a salesperson.
- Specific to your business, your market and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147