Connected TV and streaming
Video ads on streaming services and connected TVs, bought by audience rather than by programme.
- PPC
- Programmatic advertising
Programmatic advertising
Programmatic campaigns, fully managed.
Connected TV, video, display, audio and native, planned, bought and optimised by a dedicated team. Reported on outcomes, not impressions.
- 4+ years
- Average client relationship
- 4.9 / 5
- Rating on Clutch
Trusted by Australian brands since 2014
What we do
Strategy through to reporting. One team, one plan.
We manage programmatic advertising end to end: audience targeting, media buying, campaign setup and ongoing optimisation through a demand-side platform. You agree the objective and the budget. We handle the rest and report back in plain language.
Programmatic goes wrong in predictable ways. Broad audiences that waste budget on people who will never buy. Ads served on sites you would not want your brand near. Reports full of impressions and no sign of what they produced.
We build campaigns around a defined audience and a defined outcome, with controls on placement, frequency and geography set before launch. Then we measure what matters for the objective and move budget towards it.
Reach is easy to buy. The job is reaching the right people and proving it.
Channels we manage
Five channels, one buying platform.
Target nationally, across selected states, or within specific markets and local service areas.
Online video
Video placements across websites and apps, for reach or for retargeting people who already know you.
Display
Banner and rich media placements across publisher sites, with placement lists we control.
Streaming audio
Audio ads in podcasts and music streaming, where attention is high and competition is still low.
Native
Ads that match the format of the publisher content around them. Useful for content-led offers.
Audience targeting
Geography, interests, context and your own customer data where available. National, state or local service area.
Fully managed service
Everything a programmatic campaign needs.
Run by the same team as the rest of your paid media ↗
Strategy and media planning
Objective, markets, channel mix and budget agreed before anything is bought.
Audience research and setup
Audiences built from geography, interest, context and first-party data, each with its own line item.
Budget allocation and buying
Media bought through a demand-side platform, with budget moved to the inventory that performs.
Creative specs and trafficking
Specifications for each format, trafficking, and quality checks before the first impression serves.
Tracking and measurement
Conversion tracking in place before launch, so outcomes are tied to the campaigns that produced them.
Monitoring and reporting
Ongoing optimisation and plain reports: where the budget went and what it produced.
How we work
Define the objective. Then buy the media.
Four stages, repeated. Each round of results shapes the next.
- 01
Define the objective
Goals, markets, budget and the metric that decides whether it worked.
- 02
Build the campaign
Audiences, channels, inventory and creative, set up with controls on placement and frequency.
- 03
Launch and optimise
Monitor delivery daily in the first weeks. Move budget towards what is working.
- 04
Report and refine
Review results against the objective and use them to shape the next stage.
Built around your goals
Awareness, traffic, leads or sales. The mix follows the objective.
A brand awareness campaign and a lead generation campaign should not look the same. Awareness leans on connected TV, video and audio, measured on reach, completion and lift in branded search. Lead generation leans on display and native retargeting, measured on conversions and cost per outcome, usually with Google Ads capturing the demand it creates.
We match the channel mix and the measurement to the goal before any budget is committed, and we are upfront about attribution limits. Upper-funnel channels rarely get last-click credit, so we look at the whole picture rather than one report.
Media quality and spend controls
Controls set before the first impression.
Every campaign launches with placement lists, brand suitability settings, frequency caps and geographic delivery checks in place. Invalid traffic filtering runs throughout, and we review placement reports regularly, removing inventory that does not meet the standard.
These controls cut waste and keep your brand where it belongs. No platform can promise complete protection against every bad placement or every invalid click, and we will not pretend otherwise. What we can promise is that someone senior is watching and acting on it.
Clear reporting
Where the budget went. What it produced.
Reports show spend by channel and audience, alongside the metrics that fit the objective: reach, impressions, video completion rate, clicks, conversions and cost per outcome. Attribution limits are stated, not hidden.
Programmatic is rarely the whole plan. Most clients run it alongside search and paid social, managed by one team under one PPC management plan, so budget moves to whichever channel is producing.
What clients say
Straight from our clients.
LegalVision’s paid programme runs across search, social and video.
★★★★★
“They have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base.”
Anthony LieuMarketing Director and Lawyer, LegalVision From the blog
Related articles.
Questions
Programmatic questions, answered.
If yours isn't here, ask us on the call.
Buying ad space automatically through software, usually a demand-side platform (DSP), rather than negotiating with each publisher. You choose the audience, the channels and the budget. The platform bids for individual impressions that match. We plan, run and report on the whole thing.
Connected TV and streaming video, online video, display, streaming audio and native. The mix depends on the objective. A brand awareness campaign leans on video and audio. A lead generation campaign leans on display and native retargeting, backed by search.
Australia, the United States and other markets where the inventory is available. Targeting can be national, by state, or down to specific cities and local service areas.
Media is billed at cost. Our management fee depends on the scope and the budget. We will tell you up front whether your budget is big enough for programmatic to make sense. For some businesses it is not, and we will say so.
Placement lists, brand suitability settings, geographic delivery checks, frequency caps and invalid traffic filtering, reviewed throughout the campaign. These controls reduce waste. No platform can promise complete protection, and we will not either.
Reach, impressions, video completion, clicks, conversions and cost per outcome, depending on the objective. We are clear about attribution limits. Upper-funnel channels like connected TV rarely get last-click credit, so we look at lift in branded search and direct traffic as well.
Programmatic builds demand. Google Ads captures it. Most clients run programmatic alongside search and paid social, managed by one team under one PPC plan, so budget moves to whichever channel is producing.
No. There are no lock-in contracts. Our average client relationship is over four years.
Get started
Is programmatic right for your budget?
Tell us the objective, the market and the budget. We will tell you honestly whether programmatic fits, which channels we would use and what to expect.
- A real conversation with a senior paid media specialist, not a salesperson.
- Specific to your audience, your markets and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147