Overview
Aventus Property Group (aventusproperty.com.au) is the private investor and manager of 20 large format retail centres across Australia. They are valued at $1.85 billion.
Significant Growth with One Egg
“Great experience working with One Egg. Really switched on and smart guys. For for the first time ever they showed us how many people are actually visiting our stores based on our online activity, that was a huge milestone for us. They helped us reduce our cost per click and help drive more traffic to our stores.”
02 · ChallengesChallenges
- Physical-digital integration Need to bridge gap between online research and physical store visits
- Centre management complexity Multiple shopping centres requiring coordinated marketing efforts
- Customer journey Difficulty tracking and optimising customer path from digital to in-store
- Marketing efficiency Suboptimal conversion rates and high advertising costs
- Cross-channel coordination Challenge in managing multiple marketing channels cohesively
03 · SolutionsSolutions
- Digital strategy optimisation Built a separate digital strategy for each shopping centre, focused on driving in-store visits
- Unified management system Deployed centralised project management with dedicated team of 8 specialists
- Performance tracking Introduced real-time dashboarding and reporting solutions for immediate performance insights
- Marketing integration Connected digital platforms with physical locations
- Promotional planning Established systematic approach to running and planning centre-specific promotions
04 · ImpactImpact
- Conversion optimisation Achieved 341% increase in website conversion rate
- Traffic growth Generated 17% increase in total website sessions and 14.7% increase in organic traffic
- Cost efficiency Reduced Google Ads cost per click by 9%
- Physical results Delivered 20% conversion rate to in-store visits and 12% increase in store visitors from Google Ads
- Marketing performance Realised 8% increase in overall marketing performance YoY and 100% increase in email engagement
