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Aventus Property Group (aventusproperty.com.au) is the private investor and manager of 20 large format retail centres across Australia. The retail centres consist of over 593 retailers and continue to grow each year. Aventus Group is currently valued at $1.95 billion.
One Egg Digital worked with Aventus for over 3 years. The contract began as a small engagement to drive shopping centre awareness by building and maintaining Google Ads accounts for the centres. Over the years this grew into a larger contract with One Egg centrally managing a wide range of digital marketing and website services for Aventus.
One Egg’s relationship with the Google Ads team allowed us to access new Beta products that may be relevant to our clients. This was particularly relevant for Aventus as we were able to utilise Google’s instore tracking. This is a Beta product which uses a number of signals to match Google account users that have clicked on ads and ended up in a store location. In this way we were actually able to see how much of our advertising spend actually ended up inside a retail centre. This was akin to striking gold and allowed us to prove the performance of our campaigns and scale upwards.
Coupled with our tracking advancements we built a series of hyper local campaigns which focused on bottom of funnel purchase intent. These campaigns tied back trending products in the centre to low funnel keywords.