Reach Amazon shoppers before and after they search.

Amazon DSP (demand-side platform) is Amazon’s programmatic advertising platform. It lets you buy display, video and audio ads on Amazon and off it, targeted with Amazon’s first-party shopping data. Unlike Sponsored Products, you do not need to sell on Amazon to use it, although most of our DSP clients do.

Sponsored Products, Brands and Display are keyword and product-targeted ads bought per click. DSP is audience-based and usually bought per thousand impressions. Sponsored Ads capture shoppers who are already searching. DSP reaches them before they search and brings them back after they leave.

Yes. Amazon DSP runs in Australia and lets you reach Australian shoppers on Amazon.com.au, Prime Video, Fire TV, Twitch and third-party sites.

It depends on whether you use self-service or Amazon’s managed service, and on your category. Self-service has no fixed minimum, but you need enough spend for the audiences to learn. We give you a realistic number after looking at your account.

Usually not. Sponsored Ads capture existing demand at a lower cost. DSP makes sense once your listings convert well and your Sponsored Ads are profitable, so the traffic DSP brings back has something good to land on.

We track return on ad spend, new-to-brand purchases, detail page view rate and the lift DSP gives to branded search and organic sales. You see total Amazon impact, not only the sales DSP takes credit for.