Technical SEO
Crawling, indexing and site structure, fixed first. For Livewire Markets we ran a full technical review and gave the development team clear guidance on what to fix.
Financial services SEO agency
SEO for financial services that wins qualified enquiries.
SEO for financial services companies: advisers, lenders, insurers, fund managers and investment platforms. We fix the technical foundations, build the pages your buyers search for and get your content cited in AI answers. Technical and on-page SEO lifted first-page rankings for Livewire Markets by 599%.
- Top 3%
- Google Premier Partner
- 4+ years
- Average client relationship
- 4.9 / 5
- Rating on Clutch
Trusted by Australian financial brands since 2014
The problem
In finance, the search results are already taken.
Banks, comparison sites and large publishers hold many of the broad financial terms. Search engines also expect more from pages about money: accurate information, clear authorship and signs the business can be trusted.
Your buyers take their time too. They research, compare and increasingly ask AI tools before they contact anyone. The clicks AI answers absorb are mostly informational. The visitors who still arrive are closer to a decision, which is why we plan around enquiries, not traffic. We explain the shift in Your organic traffic is down. Your business isn’t dying.
So we do not chase every keyword. We fix the technical foundations, pick the terms a firm your size can win, then build the pages and authority to win them. Every draft is written to pass your compliance review.
The measure is qualified enquiries, not sessions.
What's included
Financial services SEO, start to finish.
One programme, covering technical SEO audits, content, link building and AEO and GEO optimisation. See all SEO services ↗
Keyword strategy
Research built around the products and services you want more of, and the terms a firm your size can win against banks and big publishers.
Content your buyers search for
Product pages, comparisons, guides and FAQs. Written to be accurate, useful and easy for your compliance team to approve.
Link building and clean-up
Links from relevant, credible sites. For One Investment Group we first removed harmful backlinks, then built links to strengthen the domain.
AI search (AEO and GEO)
Buyers now ask AI tools about financial products. We map the questions they ask and structure your pages so those tools can read and cite them.
- ChatGPT
- Perplexity
- Gemini
Reporting on enquiries
Organic enquiries first, then the rankings and traffic behind them. Where your CRM allows it, we follow leads through to qualified opportunities.
Published client results
Finance SEO results we can prove.
Livewire Markets is a financial news and insights platform. One Investment Group is a corporate trustee and fund services provider. It also ran PPC with us, and the figures shown are organic. The Australian finance company launched a new product with SEO and AI search together. All financial services case studies ↗
Financial services · SEO
180%organic visibility score
599%additional first-page rankings
Triple-digit organic growth for an Australian financial news platform.
Read the case study
Financial services · SEO
187%increase in organic sessions
+84keywords ranking on page one
Organic growth for a fund services leader.
Read the case study
Australian finance company Financial services · AI search, SEO
640%increase in organic impressions within 7 months
4×qualified organic pipeline (YoY)
An AEO-first strategy that built organic pipeline from scratch.
Read the case studyWhat finance clients say
From the clients we did the SEO for.
Named quotes from Livewire Markets and One Investment Group, as published in their case studies. Both are about the SEO work.
★★★★★
“The One Egg team are extremely knowledgeable in technical SEO and it was great to work with them. They gave us clear instructions on what needs to be fixed and helped our development team prioritise. Would highly recommend to anyone!”
Angus PragnellHead of Marketing, Live Wire Markets ★★★★★
“One Investment Group has been working with One Egg for over a year. We’ve since seen a huge growth in our organic traffic and keyword rankings for our core services. Their innovative approach to SEO has really helped us obtain a much larger market share.”
Justin EpsteinExecutive Director, One Investment Group Case study · Australian finance company
SEO and AI search, built as one programme.
An established Australian finance company needed to launch a new product. It had no dedicated page and no supporting content. Major banks held the high-intent terms, and the company was absent from AI answers.
We started with a technical audit and a plan for the whole content cluster. Schema markup went onto every cluster page and the site structure was made readable for AI crawlers. Target queries were rewritten as the natural-language questions buyers ask AI tools. Then we published 36 pieces: a product page, comparisons, use-case guides, worked examples and FAQ articles. Link building went to the pages that convert best.
Within seven months, organic impressions for the cluster grew 640% and average position improved from 47.3 to 15.3. Qualified organic opportunities grew fourfold year on year. The company is now cited as a recommended option on Perplexity, ChatGPT, Gemini, Claude and Grok.
AI search is not a separate project. It is the same SEO work, written for how people now ask. More on AEO and GEO optimisation, and on generative SEO vs traditional SEO.
How we work
Audit first. Then build.
Foundations before content, and content before links. Each step makes the next one work harder.
- 01
Audit
Technical health, site structure, content, links and AI visibility. We find what is holding the site back.
- 02
Fix the foundations
Crawling, indexing and architecture. Nothing else compounds until search engines can read the site properly.
- 03
Build pages and authority
The pages your buyers search for, the content that supports them and the links that help both rank.
- 04
Measure and expand
We report on organic enquiries, keep what works and extend into new products and services.
SEO services
Go deeper on each part of the work.
Each part of the programme is also a service in its own right. For the paid side, see Google Ads for financial services. We also have pages for financial advisers and mortgage brokers, and an overview of our financial services marketing.
SEO services
Everything we do in organic search, and how we run it.
Technical SEO audits
Crawling, indexing and site structure, prioritised for your developers.
Link building
Authority for the pages most likely to bring in enquiries.
AEO and GEO optimisation
Being the source AI tools cite when buyers research.
From the blog
Related articles.
Frequently asked questions
Financial services SEO, answered.
The trust bar is higher and the competition is bigger. Banks, comparison sites and large publishers hold many of the broad terms, buyers research for longer, and every page has to pass a compliance review before it is published. So the plan matters more: which terms you can win, which pages you need, and what order to build them in.
On the broadest terms, rarely. On specific product, comparison and question searches, yes. For one Australian finance company, major banks held the high-intent terms for a new product. A focused content cluster moved its average position from 47.3 to 15.3, with some queries ranking in the top three. Read the case study.
Yes. Buyers ask AI tools to explain and compare financial products before they contact anyone. The same finance company is now cited as a recommended option across five AI platforms. AI search is part of our SEO work, not a separate project. See AEO and GEO optimisation.
We write with your compliance review in mind from the first draft. Content stays factual, does not promise returns and is framed as general information. Nothing is published until you have signed it off.
It depends on how quickly you need enquiries. Paid search produces them soonest. SEO and AI search take longer and keep paying once they are built. Most finance clients run both. See Google Ads for financial services for the paid side.
Organic enquiries first, then the rankings and traffic that drive them. Where your CRM allows it, we follow leads through to qualified opportunities. If rankings rise and enquiries do not, we change the plan.
No. There are no lock-in contracts. Our average client relationship is over four years.
Get started
Where is organic search letting you down?
Whether you run SEO in-house or with another agency, we will give you a clear, honest picture of what is working and what is holding the site back.
- A real conversation with a senior strategist, not a salesperson.
- Specific to your business, your market and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147