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Livewire Markets

Case study · Financial services · SEO

Livewire Markets Dominates Australian Financial News with Triple-Digit Growth

Triple-digit organic growth for an Australian financial news platform.

Livewire Markets case study
180%Organic Visibility Score
599%Additional 1st page ranking
284%Increase in Organic traffic
01 · Overview

Overview

Livewire Markets delivers premium financial insights sourced directly from Australia’s leading fund managers and investment professionals. Through their digital platform, they give investors expert market analysis and in-depth financial news coverage.

Technical SEO Expertise That Transformed Our Development Priorities

“The One Egg team are extremely knowledgeable in technical SEO and it was great to work with them. They gave us clear instructions on what needs to be fixed and helped our development team prioritise. Would highly recommend to anyone!”

Angus PragnellAngus PragnellHead of Marketing, Live Wire Markets
02 · Challenges

Challenges

  • Technical performance Crawling and indexing issues affecting search visibility
  • Developer coordination Need for clear technical guidance for development team
  • Search rankings Limited first-page presence for key financial terms
  • Content strategy Suboptimal on-page optimisation for financial content
  • Market competition Strong competition in financial news publishing sector
03 · Solutions

Solutions

  • Technical audit Conducted a full technical SEO review and implementation
  • On-page enhancement Implemented strategic on-page SEO optimisations
  • Keyword strategy Performed detailed keyword research for financial sector
  • Developer support Provided technical guidance and implementation support
  • Content optimisation Enhanced content structure for improved search visibility
04 · Impact

Impact

  • Visibility growth Improved organic visibility score by 180%
  • Search rankings Achieved 599% increase in first-page rankings
  • Traffic success Generated 284% increase in organic traffic
  • Market authority Strengthened position in financial news sector
  • Technical performance Enhanced overall site crawlability and indexing

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