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In a recent post on Marketingland, I described a process to perform regression analysis in Google Ads. By fitting a trend line to daily Cost
The major advertising corporations like Facebook and Google are today some of the largest companies in the world. They essentially have created their own advertising
The landing page is one of digital marketing’s most effective tools. As the name suggests, it’s a page where prospective customers land after following your
You’ve probably heard of the Gold Rush. It usually refers to the time in California in the mid-19th century when news spread of the discovery
PPC or pay-per-click advertising is a highly effective way to market your brand. A good PPC campaign can dramatically increase your traffic, expand your reach,
Introduction AdWords ‘Campaign Drafts and Experiments’ is one of my favorite advanced tools within AdWords. This tool was previously known as AdWords Campaign Experiments (ACE).
If someone blindfolded you and walked you into a Target store and then took off the blindfold, you’d only need a minute to know where
Why Do I Need Digital Marketing? With automotive buyers spending 60% of their purchase journey online and over half of them visiting a car dealer
Budgeting is Boring, let’s get it over with faster! Budgeting is time-consuming, repetitive and boring. But critically important. Using spreadsheets and the Google Analytics add-on