We build paid search and paid social campaigns that increase conversions and drive revenue.
We believe that a great marketing campaign needs to be both technically sound and strategically excellent.
The right approach is to build a campaign that is deeply informed by your marketing strategy.
Strategy consists of 3 key components:
a) Your target market segments
b) Your key selling points
c) Your campaign goals.
We help you develop these three components and from there we begin to setup your tactical campaigns
You know your business best and we are experts in marketing strategy and platforms. That’s why collaboration is the quickest path to success.
We pride ourselves on offering the highest level of service in the market. Constant collaboration and open lines of communication are critical to managing a campaign well.
We don’t believe in one account manager servicing more than a five clients.
This goes hand in hand with our customised approach. There are no cookie cutters at the One Egg office!
From the minute we begin working with you, everything we do is tied back to achieving results.
Results are defined in our initial strategy document.
Goals must be S.M.A.R.T
Specific, Measurable, Achievable, Relevant, and Time-Bound
Many agencies say they are driven by data, but few really are. Our approach is founded in data. From Machine Learning projects, automated tools, bidding strategies, dashboarding, data visualisation & landing page testing. Our PPC process relies heavily on data insight and optimisation. Ask us how we do this.
Tracking is the backbone of any campaign. Form submissions, phone calls, downloads – tracking helps us understand how customers are engaging with our marketing efforts. We do all the heavy lifting when it comes to setting up your analytics. You get the benefit of precise and understandable reports that will inform the digital strategy.
Every marketing campaign is different. Forget cookie cutter approaches. We must understand who is your target audience, where they hang out and what they want. Once we know these we can develop material they will respond to and deliver it to them where they are most engaged. That’s how we get your message out.
Capitalise on the traffic that doesn’t convert by
utilising remarketing tactics to target the people already familiar with your
Get your message in front of the right people at the right time with attention-grabbing display advertising that drives revenue.
Take a data-driven approach to your Google Shopping campaigns, applying intelligent bidding customised to your business needs.
Scale-up up your Facebook advertising and propel your business forward with results-driven campaigns run by our Facebook Ads experts.
Generate high-quality leads for your business with paid ads targeting the 63 million senior-level decision-makers on LinkedIn.
Take advantage of YouTube’s extensive audience and targeting options to promote your business on the world’s second-largest search engine.
Drive down CPAs and maximise conversions with our Google Ads strategies built for measurable results and maximum returns.
Boost your ecommerce sales and fuel growth with high-performance PPC campaigns that deliver tangible business results and real ROI for ecommerce stores.
PPC (Pay-per-click) is a marketing model that enables you to place ads on platforms like Google Ads and Facebook Ads. When somebody clicks on your ad, you, as the advertiser pay a fee to the ad platform. PPC is a great way to quickly drive targeted & relevant web traffic to your website.
It’s vital to choose a PPC agency that can deliver results for your specific business needs. A proficient PPC agency should be able to provide you with evidence of successful long-term campaigns that have produced positive ROI and increased sales. They should show an understanding of your business and goals and have an honest and transparent track record. You should also be wary of any agency that offers you guarantees. Results cannot be guaranteed in this industry.
PPC campaigns are not as easy as setting up a few ads and waiting for the sales to flood in. They require detailed targeting, testing, and optimisation to achieve positive results that drive business performance. If you don’t have the necessary experience and available time resources, PPC can quickly run away from you and squander your budget.
The great thing about PPC is that we can set clear and defined budgets. Most PPC platforms use a CPC model. This allows us to decide the best bids and budget for our strategy. The platforms give us a lot of control over the budget. We can fit our strategy to your budget.
We prefer to be accountable for our work and offer monthly contracts. We do also sometimes offer discounts for 6 & 12 month contracts as well when we feel it can benefit both parties.
After we understand your goals, we will build a tailored strategy based on our experience and your business model. Part of this strategy will be choosing which advertising platform is best for targeting your audience. We will likely suggest more platforms than just Google Ads.