Top 3 Landing Page Tools for 2019

Ilan ShabadToolsLeave a Comment

top 3 landing page tools

The landing page is one of digital marketing’s most effective tools. As the name suggests, it’s a page where prospective customers land after following your call to action. It provides them with enough information to persuade them to buy a product or service. Because the landing page’s content and the design are highly focused and specific, these help convert a … Read More

The Best PPC Tools for Google Ads in 2019

Mark MeyersonTools1 Comment

Best Adwords PPC Tools of 2019

Today the market is saturated with great Adwords tools to help you uncover insights, improve performance and increase your efficiency in PPC account management. If you’ve found your way here, you’re probably wondering… what are best tools for PPC professionals that provide the features I actually need? We’ve taken a deep dive into the top Adwords campaign management tools available … Read More

Who Are the Real Winners in Today’s Digital Gold Rush?

Ilan ShabadToolsLeave a Comment

You’ve probably heard of the Gold Rush. It usually refers to the time in California in the mid-19th century when news spread of the discovery of gold deposits in the state. Almost overnight, hundreds of thousands of people trooped there hoping to strike it rich. We’re seeing something similar to the Gold Rush today. But instead of hoping to discover … Read More

Writing content for SEO success

Ilan ShabadSEOLeave a Comment

SEO copywriting is all about creating content that targets specific keywords that users search for. so other people will want to promote it by linking to it or sharing it on social media platforms. Optimising your content for SEO can help it rank higher on search results and lead to more visitors coming to your site. Successful SEO is what … Read More

How to Choose the Right PPC Agency for Success?

Mark MeyersonPaid SearchLeave a Comment

PPC or pay-per-click advertising is a highly effective way to market your brand. A good PPC campaign can dramatically increase your traffic, expand your reach, and boost sales. However, this space moves very quickly. Keeping up with the daily performance of your campaigns, developments in technology, and changes in the digital marketing landscape can be incredibly challenging for anyone. PPC … Read More

The 5 Best Google Analytics Reports To Drive Your Content Marketing Strategy

Danielle CanstelloAnalyticsLeave a Comment

Like any aspect of your business, you want to be sure your content marketing strategy is working. Publishing a lot of content doesn’t necessarily mean success. To be effective, after all, content marketing should accomplish one or more goals: Generating online sales or increasing existing sales; Attracting the attention of customers and in turn generating leads for the business; Expanding … Read More

How to Conduct the Ultimate AdWords Audit

Mark MeyersonPaid SearchLeave a Comment

ultimate adwords audit guide

I’ve conducted 100’s of audits over the last several years. The following comprises in my experience, the key issues that need to be reviewed in an account audit. I’ve divided this process into 4 sections, which contain their own subsections: 1. account structure. We will examine different ways accounts are structured into campaigns and ad groups. This will include different … Read More

AdWords Campaign Drafts and Experiments

Mark MeyersonPaid SearchLeave a Comment

adwords campaign drafts and experiments infographic

Introduction AdWords ‘Campaign Drafts and Experiments’ is one of my favorite advanced tools within AdWords. This tool was previously known as AdWords Campaign Experiments (ACE). I have reviewed many accounts over the years and very often even in larger AdWords accounts, I rarely see advertisers using this feature. It is a real shame because it is a fantastic feature which … Read More

Keeping it Consistent: Online and Offline Branding

Bonnie MossBrandingLeave a Comment

If someone blindfolded you and walked you into a Target store and then took off the blindfold, you’d only need a minute to know where you were. The same would be true if you were dropped into a Lexus dealer or the Apple Store. Every one of these companies has a strong brand, very different from the others mentioned. The … Read More

The Definitive Guide to Digital Marketing for The Automotive Industry

Mark MeyersonPaid SearchLeave a Comment

automotive digital marketing guide

Why Do I Need Digital Marketing? With automotive buyers spending 60% of their purchase journey online and over half of them visiting a car dealer website in the process, digital marketing is more important than ever for the automotive industry. Website content, landing pages, car dealer SEO, marketing automation and high-quality inbound links should all be an integral part of … Read More