Get in touch

Entertainment Digital: Australia's Entertainment Publishing Pioneer Embraces Digital Evolution

8%
Conversion rate target
11%
Increase in Ad Engagement (CTR)
33%
Organic traffic increase

Table of contents

Overview

Entertainment Digital are a leading provider of entertainment services & publisher of entertainment books. They have been in the market for over 24 years.

Channels

SEO
PPC

Challenges

  • Market Evolution – Adapting 24-year legacy business to modern digital landscape
  • Cost Efficiency – High customer acquisition costs affecting profit margins
  • Performance Tracking – Lack of clear metrics and analysis framework
  • Digital Strategy – Need for cohesive approach to digital marketing channels
  • Lead Generation – Inefficient lead generation processes requiring optimization
Zeeshan Javed
Head of Performance and Innovation, Entertainment Digital

More Than an Agency - A True Strategic Partnership

One Egg delivered that and more, they were true partners in every sense of the word, taking the time to understand the briefs that we outlined for them and coming up with unique and compelling ideas how we can improve performance further.

Solutions

  • Strategic Consultation – Provided comprehensive PPC and SEO strategic guidance
  • Performance Analysis – Conducted deep analysis of existing digital marketing performance
  • Framework Development – Created structured frameworks for sustainable growth
  • Optimization Planning – Established systematic approach for continuous performance improvement
  • Management Integration – Worked closely with management team to align digital initiatives

Impact

  • Cost Optimization – Achieved more efficient cost per lead through strategic improvements
  • Revenue Growth – Increased revenue through optimized digital channels
  • Strategic Alignment – Successfully integrated digital strategy with business objectives
  • Performance Framework – Established clear metrics and reporting structure
  • Sustainable Growth – Created foundation for ongoing performance improvements
Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Get a free consultation
Similar case studies

APN Property Group

Established in 1996, APN is a specialist real estate investment manager that actively manages real estate funds on behalf of institutional and retail investors. APN is listed on the ASX (ASX:APD) and manages $2.8 billion of real estate and real estate securities.
Explore Case
153%
Increase in lead volume year-on-year
66%
Reduction in cost per lead year-on-year

Paper Supplies Industry

Paper Supplies launched their business on Amazon in mid-2019. Since then, they have partnered with One Egg to grow their business exponentially. Paper Supplies now boasts over 40 SKUs and annual revenues exceeding $4 million.
Explore Case
62%
Increase in Revenue YoY
70%
Increase in Gross Profit Margin

Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Let's Chat

Call us on ️ 📞 1300 490 147 or fill the form below

By clicking Submit, you agree to our terms and conditions.

Looking for more wisdom?

Subscribe to receive exclusive industry
insights & updates

Explore

Core Services

Recent Posts

Let’s Keep in Touch

9-13 Bronte Road

Bondi Junction NSW 2022

Tel: 1300 490 147
Facebook-f Linkedin-in

Copyright © 2014 – 2025 One Egg. All rights reserved.

Subscribe to receive exclusive industry insights & updates

Contact us

About

Services

Case Studies

Blog

Contacts