Euromarble is a premium supplier of natural stone, marble, and engineered surfaces, servicing architects, designers, builders, and homeowners across Australia. Their product range spans prestige residential projects through to large-scale commercial fit-outs – which means the value of an inbound enquiry can vary enormously depending on who is asking and why.
One Egg manages both paid search and SEO for Euromarble, with activity running across Google Ads and organic search simultaneously. What became clear over time was that optimising either channel purely on clicks and form submissions was leaving a significant gap: neither One Egg nor Euromarble had a reliable way to understand which leads were actually valuable, which channel was driving them, and which campaigns within each channel deserved more investment. A homeowner replacing a bathroom splashback and an architect specifying stone for a luxury apartment development both look identical inside Google Ads. They are not identical to the Euromarble sales team. And without knowing which channel generated which type of lead, intelligent decisions about where to focus effort were impossible.
WhatConverts was introduced to close that gap – not just as a tool for the client, but as a tool that made One Egg’s work more honest and more effective across both channels.
