No time to figure it out
Google Ads is complex enough that half-measures are expensive. Every hour spent learning it is an hour not billed.
- Industries
- Legal
- Google Ads
Google Ads agency for law firms
Google Ads for lawyers that bring in the right cases.
Reach people searching for a lawyer right now. We run it end to end, tracked to signed matters, so you can focus on law.
- 4+ years
- Average client relationship
- Top 3%
- Google Premier Partner
- 4.9 / 5
- Rating on Clutch
Trusted by Australian brands since 2014
The problem
Running a firm leaves no room for marketing.
Most partners aren’t marketers, and shouldn’t have to be. The gap isn’t effort. It’s specialist support.
No specialist running it
A practice manager doing marketing on the side, or a generalist agency with no legal experience, won’t get the results of a team that knows this market.
No clarity on what works
Without proper tracking there is no way to tell whether the ads bring in clients. We give you that answer from day one.
What law firms say
Straight from our clients.
Named quotes and verified Clutch reviews from law firms and the businesses we work with.
★★★★★
“One Egg identified exactly what was wrong with our Google Ads and fixed it fast. A massive pain point solved with real results to show for it.”
Ezra SarajinskyPocket Legal ★★★★★
“They have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base.”
Anthony LieuMarketing Director and Lawyer, LegalVision ★★★★★
“A vast array of SEO companies promise the world, but One Egg delivers.”
★★★★★
“Easy to deal with, reliable and experts in their field. If you are looking for results, One Egg is the right partner for the job.”
Simon Van EsGroup Head, Sequoia Financial Group ★★★★★
“The best PPC I have worked with.”
CMO, Fast Cover Travel InsuranceVerified review on Clutch ↗ ★★★★★
“Aside from being very pleasant to work with, their professionalism and responsiveness stand out.”
Head of Marketing and Engagement, Harbour TrustVerified review on Clutch ↗ The difference
Most agencies treat law firms like every other business.
We know the legal market
Clients take time to choose a firm, weigh reputation heavily and compare carefully before they call. Campaigns have to account for that.
You keep the senior team
Most agencies pitch with senior people and hand you to a junior once you sign. Senior strategists run every One Egg account. That never changes.
We earn it every month
No lock-in contracts and no fine print. If we aren’t delivering, you walk.
Case study · LegalVision
Australia’s fastest-growing law firm.
We rebuilt LegalVision’s campaign structure from scratch, tightened keyword themes and improved ad relevance. Then we kept compounding.
+65%
Lead volume within 6 months
Initial lift after the campaign rebuild.
−50%
Cost per customer acquisition
Broad-match waste removed and targeting tightened.
14%
Average annual growth for six years
Testing and optimisation of bids, copy and landing pages, year after year.
▶ Lachlan McKnight, CEO, LegalVision Watch
LegalVision’s CEO on working with One Egg.
Since the rebuild: TikTok as a B2B acquisition channel (−56% CPA) and AI-assisted management across Australia, New Zealand and the UK.
Read the full case studyChannels we run for law firms
- Google Ads
- Microsoft Ads
- Meta
- TikTok
- YouTube
How it works
We handle everything. You focus on law.
Three steps, and only the first one needs you.
- 01
We learn about your firm
Practice areas, ideal clients and what a matter is worth. One conversation, no prep needed.
- 02
We build and run the campaigns
Strategy, tracking, ads and landing pages, end to end. You don’t need to be in the day-to-day.
- 03
You get enquiries
Plain-English reporting on cost per lead and cost per signed case, from the senior person running your account.
Why One Egg
Why Australian law firms choose us.
Legal keywords are among the most expensive on Google. That is a specialist problem, and we built the practice around solving it.
Australian owned and run
We know what converts in Sydney, Melbourne and Brisbane. No offshore account manager learning on your budget.
Legal PPC specialists
Our approach is built around winning high-value matters, from keyword strategy through to lead quality data.
Tracking past the form fill
Qualified leads and signed case values go back into the campaigns, so Google learns to find the matters that pay.
Onboarding without downtime
We move your campaigns across with no lost data, no dip in performance and no starting again.
$10M+ in managed ad spend
Across our clients, in some of the most expensive keyword markets on Google.
Google Premier Partner
Top 3% of Google Partners in Australia, rated 4.9 out of 5 on Clutch. Credentials you can check.
From the blog
Related articles.
Frequently asked questions
Google Ads for lawyers, answered.
Yes, done properly. Google Ads reaches people searching for a lawyer right now. What matters is tight targeting, ads that match the landing page, and optimising for signed cases rather than raw enquiries.
Legal keywords are among the most expensive on Google, because competition is fierce and a single case is worth a lot. Weak Quality Scores and loose targeting push costs higher. Campaign structure and relevance keep spend under control.
It depends on your practice area, your city and who you are up against. In busy areas like personal injury or family law you need steady monthly spend to gather useful data. We set the budget from your cost-per-case target.
We track past the form fill. Qualified lead data and signed case values go back into the campaigns, which teaches Google to chase the matters that actually make you money.
Urgent or high-value work usually performs best: personal injury, traffic law, criminal defence, immigration and commercial disputes. It comes down to demand, competition and having tracking set up properly.
Enquiries can start within weeks. The bigger gains come once there is enough data to sharpen targeting, bids and messaging. Most firms see real improvement inside 90 days.
We track cost per lead, cost per qualified lead and cost per signed case. Where we can add case values, we measure true return on ad spend.
Legal Google Ads is competitive and expensive, so mistakes cost real money. A specialist brings structured testing and legal-sector judgement, which usually cuts wasted spend and lifts case quality.
Get started
Ready to hand off the marketing?
Whether you have never run advertising before or you have tried things that did not deliver, we will give you a clear, honest picture of what is possible for your firm.
- A real conversation with a senior strategist, not a salesperson.
- Specific to your practice areas, your market, and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147