Technical SEO
Crawl budget, indexing and rendering. Software sites collect docs, changelogs, app pages and parameter URLs that get in the way of the pages that sell. We fix that first.
B2B and SaaS SEO agency
B2B and SaaS SEO measured on leads, not rankings.
Organic search for companies with long sales cycles and more than one decision maker. We fix the technical foundations, build the pages buyers search for, and report on the leads they produce. For Roubler, that meant 667% more organic traffic and 118% more organic leads.
- Top 3%
- Google Premier Partner
- 4+ years
- Average client relationship
- 4.9 / 5
- Rating on Clutch
Trusted by Australian and global organisations since 2014
The problem
Traffic is easy to grow. Pipeline is not.
Plenty of B2B and SaaS sites rank for blog topics and still get few demo requests from search. The traffic is real. It is just not from buyers.
The searches that matter are the ones people make when they are comparing vendors or trying to solve the problem your product solves. Those terms are competitive, and the pages that should rank for them are often thin, buried in the site structure or hard for search engines to crawl.
We start with the foundations, then build the pages and authority that win those terms. It works best alongside paid search and LinkedIn, where what converts in paid shapes what we build in organic.
The measure is organic leads, not sessions.
What's included
SEO built for a considered purchase.
One programme, covering technical SEO audits, content, link building and AEO and GEO optimisation. See all SEO services ↗
Site structure matched to keywords
Product, feature, use case and industry pages, each mapped to the searches buyers make. For Roubler, realigning the site architecture with the keyword strategy was a core part of the work.
Content for a buying group
A B2B purchase involves more than one person. We plan content for the person with the problem, the person who compares vendors and the person who signs off.
Link building
Links from relevant, credible sites, earned to build authority in a competitive category. For Roubler, link acquisition was used to improve the quality of the backlink profile.
AI search (AEO and GEO)
Buyers now ask AI tools to shortlist vendors. We structure your content so those tools can find it, understand it and cite it.
- ChatGPT
- Perplexity
- Gemini
Reporting on leads and pipeline
Organic leads first, then rankings and sessions. Where your CRM allows it, we follow them through to qualified opportunities.
Published client results
B2B SEO results we can prove.
Roubler is a global HR software company. The Australian finance company is B2B rather than SaaS: a new product taken from no organic visibility to qualified pipeline. For Pyramid Analytics, a business intelligence platform, an SEO audit and offsite work ran alongside paid media and lifted organic keywords in the top three positions by 23%. Read the Pyramid Analytics case study ↗
B2B and SaaS · SEO
667%increase in organic traffic
118%increase in organic leads
Australia’s fastest-growing HR tech platform.
Read the case study
Australian finance company Financial services · AI search, SEO
640%increase in organic impressions within 7 months
4×qualified organic pipeline (YoY)
An AEO-first strategy that built organic pipeline from scratch.
Read the case studyCase study · Roubler
What we did for Roubler.
Roubler had limited organic presence across its key markets, an inefficient crawl budget and a site structure that did not match its keywords. We optimised the crawl budget, realigned the site architecture with the keyword strategy, built links to improve the profile and optimised for its key performing locations. The published results include +96 keywords ranking on page one of Google.
“We have worked with One Egg for the past 8 months. The team has been very responsive to our needs and professional in their management of our account. One Egg strives to achieve best practice SEO and as a result, we have seen a significant boost in traffic and rankings. They are friendly and communicate really well. We’ve previously used other agencies in the past and One Egg delivered measurable results far exceeding anyone else. I would highly recommend them to anyone.”
How we work
Fix the foundations. Then build.
Audit first, foundations second, then the pages and authority that compound.
- 01
Audit
Technical health, site structure, content, links and AI visibility. We find what is holding the site back and what will move first.
- 02
Fix the foundations
Crawling, indexing and architecture. Nothing else compounds until search engines can read the site properly.
- 03
Build pages and authority
The pages buyers search for, the content that supports them, and the links that help both rank.
- 04
Measure and expand
We report on organic leads, keep what works and extend into new keywords, products and markets.
SEO services
Go deeper on each part of the work.
Each part of the programme is also a service in its own right. For paid search and LinkedIn alongside SEO, see B2B and SaaS marketing.
SEO services
Everything we do in organic search, and how we run it.
Technical SEO audits
Crawl budget, indexing and site architecture.
Link building
Authority in competitive software categories.
AEO and GEO optimisation
Visibility in AI answers during vendor research.
From the blog
Related articles.
Frequently asked questions
B2B and SaaS SEO, answered.
Search volumes are lower, the sale takes longer and more than one person is involved. That changes what counts as a good keyword. A term with few searches from buyers comparing vendors is worth more than a popular one that brings readers who will never buy. We plan around terms that lead to demos, trials and enquiries, and we measure organic leads rather than traffic alone.
Paid search produces leads soonest and shows which terms convert. SEO takes longer and keeps paying once it is built. Most companies run both and let the paid data guide the organic plan. See B2B and SaaS marketing for how we run them together.
The technical foundations: crawling, indexing and site structure. If search engines cannot read the site properly, content and links will not do much. A technical SEO audit sets the order of work.
Yes. Roubler is a global HR software company, and its SEO was optimised for its key performing locations. Read the Roubler case study.
They change where buyers research, not what earns trust. AI answers draw on the same things good SEO builds: clear pages, credible sources and consistent information about your product. We work on both together. Our article on generative SEO vs traditional SEO explains the difference, and AEO and GEO optimisation covers the service.
Organic leads first, then the traffic and rankings that drive them. Where your CRM allows it, we follow leads through to qualified opportunities. If rankings rise and leads do not, we change the plan.
No. There are no lock-in contracts. Our average client relationship is over four years.
Get started
Where is organic search letting your pipeline down?
In-house or with another agency, we will give you a clear, honest picture of what is working and what is holding the site back.
- A real conversation with a senior strategist, not a salesperson.
- Specific to your product, your market and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147