Medical Education Leader Mentone Triples Sales Value While Cutting Costs

204%
Increase in leads
20%
Decrease in Cost per Conversion
232%
Increase in Conversion Value

Table of contents

Overview

Mentone Educational serves healthcare institutions and professionals with specialized medical teaching aids through their ecommerce platform. Their comprehensive range of educational products helps advance medical training and professional development across Australia.

Channels

Challenges

  • Brand Messaging – Need to better communicate expertise in medical teaching aids
  • Product Profitability – Inefficient spending on low-margin product groups
  • Cost Efficiency – High cost per click affecting overall marketing ROI
  • Brand Recognition – Limited brand familiarity in educational sector
  • Campaign Optimization – Suboptimal bidding and targeting strategies
Joel Fleischmann
Manager Direct, Mentone Educational

One Egg's Custom Strategy Drove Dramatic Growth in Our Niche Market

I’ve been working with One Egg for close to three years. Our business operates in a challenging and unique space. They are extremely good at understanding our business model and utilising digital strategy to meet our needs. They built us a customised strategy, strongly goal focused. Since starting with One Egg we understand the difference between working with a good agency vs a great agency. In short turnaround times we saw dramatically increased leads and revenue for key product lines. And following that continued & consistent growth.

Solutions

  • Product Strategy – Eliminated low-profit product groups from advertising
  • Device Optimization – Implemented device-level bid adjustments
  • Remarketing Campaign – Developed targeted remarketing to build brand recognition
  • Bid Management – Tested various bidding strategies through experimental approach
  • Performance Testing – Conducted continuous experiments for incremental improvements

Impact

  • Lead Generation – Achieved 204% increase in leads
  • Cost Efficiency – Reduced cost per conversion by 20%
  • Value Growth – Generated 232% increase in conversion value
  • Market Position – Strengthened position in medical education sector
  • Brand Authority – Enhanced recognition as medical teaching aids expert
Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Similar case studies

Harbour Trust / Cockatoo Island

The Sydney Harbour Federation Trust is an Australian Government agency established in 2001 to protect and manage extraordinary foreshore sites on Sydney Harbour. Its portfolio of sites includes Cockatoo Island, Headland Park (Mosman), Macquarie Lightstation, North Head Sanctuary (Manly) and Sub Base Platypus (North Sydney). Major cultural events such as the Biennale of Sydney have contributed to the popularity of the sites, which attract more than 1.9 million visitors each year.
892%
Increase in conversion rate from Google Ads (from 2.44% to 24.20%)
214.32%
Increase in site visitors (while maintaining a low cost per landing page view of $0.54)

Kite Power

Kitepower is a family-owned ecommerce business borne out of a love for kite flying. They sell a comprehensive range of gear for kitesurfing, kite flying, foil surfing, land kiting, and hydro foiling. They are now the largest family owned kite business in Australia.
19%
Increase in return on Ad Spend
47%
Increase in campaign conversion rate

Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Let's Chat

Call us on ️ 📞 1300 490 147 or fill the form below

By clicking Submit, you agree to our terms and conditions.