Overview
Pyramid Analytics is a business intelligence software platform. It allows companies to access and optimise their business data to make meaningful product decisions. They have been rated highly in the Gartner Magic Quadrant for 8 straight years in a row. Pyramid engaged One Egg to build a campaign around the platform features and to develop the user acquisition funnel.
Great Agency to Work With
“One Egg Digital has delivered more value and benefit than any other agency I’ve worked with in the past 20 years.”
02 · ChallengesChallenges
- Market competition Ultra-competitive business intelligence software sector
- Brand differentiation Need to make unique platform features stand out
- Funnel optimisation Inefficient user acquisition journey
- Channel strategy Underutilised marketing channels
- Search visibility Limited organic rankings for key industry terms
03 · SolutionsSolutions
- Visual marketing Developed distinctive visual ad campaigns highlighting differentiators
- LinkedIn strategy Implemented webinar-driven LinkedIn campaigns with remarketing
- Funnel testing Conducted continuous experiments for bottom-funnel optimisation
- Journey optimisation Enhanced user journey through landing page and conversion tracking improvements
- SEO enhancement Performed a full SEO audit and built offsite assets
04 · ImpactImpact
- Cost efficiency Achieved 35% decrease in cost per click
- Conversion growth Generated 113% increase in conversion volume across channels
- Search rankings Improved organic keywords ranking in top 3 positions by 23%
- Brand authority Strengthened position in Gartner Magic Quadrant
- Market presence Enhanced visibility in business intelligence sector
