Overview
Mentone Educational serves healthcare institutions and professionals with specialised medical teaching aids through their ecommerce platform. Their range of educational products supports medical training and professional development across Australia.
One Egg's Custom Strategy Drove Dramatic Growth in Our Niche Market
“I’ve been working with One Egg for close to three years. Our business operates in a challenging and unique space. They are extremely good at understanding our business model and utilising digital strategy to meet our needs. They built us a customised strategy, strongly goal focused. Since starting with One Egg we understand the difference between working with a good agency vs a great agency. In short turnaround times we saw dramatically increased leads and revenue for key product lines. And following that continued & consistent growth.”
02 · ChallengesChallenges
- Brand messaging Need to better communicate expertise in medical teaching aids
- Product profitability Inefficient spending on low-margin product groups
- Cost efficiency High cost per click affecting overall marketing ROI
- Brand recognition Limited brand familiarity in educational sector
- Campaign optimisation Suboptimal bidding and targeting strategies
03 · SolutionsSolutions
- Product strategy Eliminated low-profit product groups from advertising
- Device optimisation Implemented device-level bid adjustments
- Remarketing campaign Developed targeted remarketing to build brand recognition
- Bid management Tested various bidding strategies through experimental approach
- Performance testing Conducted continuous experiments for incremental improvements
04 · ImpactImpact
- Lead generation Achieved 204% increase in leads
- Cost efficiency Reduced cost per conversion by 20%
- Value growth Generated 232% increase in conversion value
- Market position Strengthened position in medical education sector
- Brand authority Enhanced recognition as medical teaching aids expert
