No time to run it on the side
You are running the practice and doing the client work. Marketing waits for a quiet week that never comes. It should not have to be on a partner’s plate at all.
- Industries
- Professional services
- Accountants
SEO, Google Ads and AI search for accountants
Marketing for accountants that brings in the right clients.
Most accounting practices grow on referrals and fit marketing in when there is time. We take it off your plate: local search, a page for each specialty, Google Ads for the work you want more of, and visibility in AI answers. A senior team runs it while you run the practice.
- 4+ years
- Average client relationship
- Top 3%
- Google Premier Partner
- 4.9 / 5
- Rating on Clutch
Trusted by Australian brands since 2014
The problem
You have a practice to run. Marketing keeps getting pushed to next week.
Most firms we speak to do not have a dedicated marketer. There is an owner or a partner doing bits of it themselves, often with real results early on, and no time to keep pushing it further. It is not just an expertise gap. It is a bandwidth problem. That is what we are built to solve.
Referrals come and go
Word of mouth built the practice, but you cannot turn it up when you want to grow, and it does not choose the kind of client it sends you.
Hard to find, hard to tell apart
When someone searches for an accountant, the practices that show up get the call. If your site has one page listing everything you do, it is unlikely to be one of them.
What we do
How we bring accountants more of the right clients.
Different practices need a different mix. We work out the right one for yours, explain it in plain language, and take it from there. Each part is also a service in its own right: SEO services, Google Ads and AEO and GEO optimisation.
Local and “near me” search
Most people look for an accountant close to them. We work on your Google Business Profile, location pages and reviews so your practice shows up in the map results and local searches for the areas you serve.
A service page for each specialty
Tax, bookkeeping, business advisory, self-managed super. Each is searched for differently, so each gets its own page, written around the questions those clients ask.
Google Ads for high-value enquiries
Search campaigns built around the work you want more of, with the low-value searches filtered out. Planned, run and improved every month.
- Google Ads
AI search visibility
More people now ask ChatGPT or Google AI who to call before they search. We structure your content so those tools can find it and cite it.
- ChatGPT
- Perplexity
- Gemini
LinkedIn and paid social
For practices that want business owners and finance leaders rather than whoever happens to search. We run it for you if it fits, and tell you if it does not.
- Meta
Reporting on clients, not clicks
A live dashboard, not a PDF. Cost per enquiry, and with your CRM, cost per signed client.
Been burned before?
Most agencies pitch senior and deliver junior.
If you have worked with an agency before and it went quiet after the first month, you are not alone. It is the most common story we hear. Here is what is different here.
Who runs your account
The usual agency pitches with senior people, then your account goes to someone learning on your budget. Here, the senior strategist who scopes your work runs it. That never changes.
Enquiries that suit the practice
More enquiries is not the goal if they are the wrong ones. We build campaigns and pages around the clients and the work you want, then check enquiry quality with you and adjust.
All of it, or just the gaps
Hand over everything, or keep the channel that works and give us the ones you have not had time to learn.
The contract
No lock-in. We earn your business every month. If we are not delivering, you walk.
Published client results
Results from law and financial services clients.
We have not published an accounting case study yet, so we will not pretend otherwise. These are the closest matches: a law firm and two financial services clients, all selling expertise to people who take their time choosing. Every figure is from a published One Egg case study. More on our professional services work ↗
Legal · Google Ads, Paid social
+65%lead volume within 6 months
−50%cost per customer acquisition
Search, social and TikTok for one of Australia’s fastest-growing law firms, across three markets.
Read the case study
Financial services · Google Ads, Paid social
42%increase in conversion rates within 3 months
70%impression share on key search terms
More qualified clients for an ASX-listed financial group.
Read the case study
Australian finance company Financial services · AI search, SEO
640%increase in organic impressions within 7 months
4×qualified organic pipeline (YoY)
An AEO-first strategy that built organic pipeline from scratch.
Read the case studyHow it works
Getting started is simple.
Three steps, and only the first one needs you.
- 01
We have a conversation
A 30-minute call with a senior strategist, not a salesperson. We learn about your practice, where marketing is at now, and the clients you want more of. No prep needed. We ask the questions.
- 02
We tell you what we would do and why
A clear recommendation on what to hand over, what to leave as is, and what to invest. Plain English, no jargon. You decide whether it makes sense and whether we are the right fit.
- 03
We handle the rest
Strategy, setup, management and reporting for the parts you hand us. A senior person on your account and a clear view of what your investment is bringing in.
What clients say
From a financial group and a law firm.
Neither is an accounting practice. Both are firms that sell expertise and trust, which is the work we have built the agency around. LegalVision has been with us for over a decade.
★★★★★
“Easy to deal with, reliable and experts in their field. If you are looking for results, One Egg is the right partner for the job.”
Simon Van EsGroup Head, Sequoia Financial Group ★★★★★
“They have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base.”
Anthony LieuMarketing Director and Lawyer, LegalVision From the blog
Related articles.
Frequently asked questions
Marketing for accountants FAQs.
Accounting practices are among the professional services firms we work with. We have not published an accounting case study yet, so the results on this page come from a law firm and two financial services clients, and they are labelled that way. The buyers are similar: people choosing an adviser they need to trust, and taking their time over it.
Google Ads brings enquiries soonest and shows which searches turn into clients. SEO takes longer and keeps paying once it is built. Many practices run both and let the paid data guide the organic plan. In the strategy call we tell you which makes sense for your practice first. See Google Ads and SEO services for what each includes.
Local results are driven by your Google Business Profile, your reviews, and pages on your site that make clear where you work and what you do there. We look after all three. Our guide to local SEO services explains what good local SEO work should include.
Yes, and it is common. Plenty of firms have a channel working and want an expert to push it further, or want us to take on the channels they have not had time to learn. In the strategy session we tell you honestly what is worth handing over and what is fine to keep.
We track cost per enquiry and cost per qualified enquiry. With the right CRM we follow it through to signed clients and revenue, so you see the line from spend to outcome rather than clicks and impressions. Tracking is set up from day one so the reporting means something.
More people now ask an AI tool, such as ChatGPT or the AI answer at the top of Google, who they should call before they search the normal way. We structure your content so those tools find it and cite it. You do not need to understand how it works, only that it is being handled. More on AEO and GEO optimisation.
No. There are no lock-in contracts. We earn your business every month, and our average client relationship runs over four years.
Get started
Ready to have a conversation?
No pitch. No hard sell. Just a straightforward conversation with a senior strategist who can tell you honestly what is worth handing over, and what is fine to keep doing yourself.
- A real conversation with a senior strategist, not a salesperson.
- Specific to your practice, your area and the clients you want more of.
- No obligation. No lock-in. Completely confidential.
Prefer to talk? 1300 490 147