Being found when clients are looking
Your next client is searching for a lawyer right now. The firms that show up consistently on Google win that enquiry.
- Industries
- Legal
- Lead generation for lawyers
Lead generation for Australian law firms
Get more clients for your law firm. We handle the marketing.
One Egg is a specialist marketing partner for Australian law firms. Whatever your practice area, we work out the best way to get your firm in front of the right clients and manage everything from there.
- 4+ years
- Average client relationship
- Top 3%
- Google Premier Partner
- 4.9 / 5
- Rating on Clutch
Trusted by Australian brands since 2014
The fundamentals
What good legal lead generation actually looks like.
Three things decide whether marketing brings a law firm clients or just costs it money.
Enquiries that are worth your time
Not all leads are equal. The right approach brings in clients who are a genuine fit for your firm and filters out the rest.
A partner who takes responsibility for results
Marketing without accountability is budget lost. You need a team that is responsible for outcomes, not just activity.
The problem
Most digital marketing agencies weren’t built for legal.
They treat your firm like any other business
Legal clients do not behave like retail customers. They research carefully, evaluate trust and take time before making contact. A generic campaign does not reflect that, and you pay for every click that goes nowhere.
The reports look good. The phone does not ring.
Traffic up 40% is not a business outcome. We work backwards from what matters: more clients for your firm. Everything we do is measured against that.
No one is accountable when results are thin
The management fee gets paid whether your phone rings or not. At One Egg, we earn your business every month. No lock-in. No excuses.
What's included
The right mix for your practice. Fully managed.
Some firms need Google Ads. Some need SEO. Some need to be found in AI search. We tell you what makes sense for your firm and handle it.
Paid advertising
Ads that put your firm in front of people searching for a lawyer right now. We plan, run and optimise everything end to end.
- Google Ads
- Meta
- TikTok
Search visibility
Showing up when clients search for a lawyer, through content, links and local search. Built patiently, so the results compound.
AI search
We write your content for AI engines as well as Google, so your firm is found in AI-generated answers.
- ChatGPT
- Perplexity
- Gemini
Landing pages
Pages aligned to what each search is asking for. For LegalVision, that alignment was part of the rebuild that lifted lead volume 65%.
Qualified lead tracking
We go beyond form submissions. Lead quality data goes back into your campaigns, so budget follows the enquiries that convert.
Plain-English reporting
A clear view of what your investment is generating, from the senior person on your account.
Client testimonials
What our clients say.
Named quotes and a verified Clutch review from the legal brands we work with.
★★★★★
“They have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base.”
Anthony LieuMarketing Director and Lawyer, LegalVision ★★★★★
“One Egg identified exactly what was wrong with our Google Ads and fixed it fast. A massive pain point solved with real results to show for it.”
Ezra SarajinskyPocket Legal ★★★★★
“A vast array of SEO companies promise the world, but One Egg delivers.”
Case study · LegalVision
How we helped LegalVision scale to Australia’s fastest-growing law firm.
We rebuilt the entire campaign structure from scratch, tightening keyword themes, improving ad relevance and aligning landing pages precisely to search intent.
+65%
Lead volume within 6 months
Initial lift after the campaign rebuild.
−50%
Cost per customer acquisition
Broad-match waste removed and audience targeting refined, with lead quality improving at the same time.
14%
Average annual growth for six years
Testing and optimisation of bids, copy and landing pages, year after year.
▶ Lachlan McKnight, CEO, LegalVision Watch
LegalVision’s CEO on working with One Egg.
A short video review from Lachlan McKnight. The full case study covers the search rebuild, TikTok as a B2B channel and paid media across Australia, New Zealand and the UK.
Read the full case studyChannels we run for law firms
- Google Ads
- Microsoft Ads
- Meta
- TikTok
- YouTube
How it works
Simple to start. Fully managed from day one.
Three steps, and only the first one needs you.
- 01
We have a conversation
We learn about your firm, your practice areas and your growth goals. A real conversation with a senior strategist. No prep needed.
- 02
We build your marketing
The strategy, the setup, the day-to-day management. Built for law firms, not adapted from a retail playbook. You do not need to understand how it works. We do.
- 03
You get clients. We handle the rest.
We optimise continuously. You get plain-English reporting on what your investment is generating, and a senior person on your account.
Why One Egg
Why Australian law firms choose One Egg.
We are not a generalist agency with a legal page. Legal client acquisition is what we have built the practice around. See all our work for law firms ↗
Australian owned and run
We know what converts in Sydney, Melbourne and Brisbane. No offshore execution.
Legal marketing specialists
Winning legal clients is our core focus, not a side service. It is backed by a decade of results and a team that takes the time to learn your firm.
Senior team only
The people who build your strategy are the people who run it. You are never handed to a junior.
Built for AI search
We write your content for AI engines as well as Google. As more clients start their search with AI, this is the edge most firms are missing.
Long-term partnerships
We keep clients for years, including seven-plus with LegalVision. That is what lets results compound instead of restarting each year.
Google Premier Partner
Top 3% of Google Partners in Australia, rated 4.9 out of 5 on Clutch. Credentials you can check.
Long-term partners
The firms that grow fastest find the right partner and stick with them.
The firms that grow fastest are not always the ones that spent the most on marketing. They are the ones who found the right partner and stuck with them.
Our average client relationship is over four years. LegalVision has been with us for seven. That is not because we lock people in. We do not have lock-in contracts. It is because the results keep coming and the relationship is built on trust.
That is the kind of partner we aim to be for every firm we work with.
From the blog
Related articles.
Frequently asked questions
Lead generation for law firms FAQs.
Legal is expensive to get wrong. Clicks are among the priciest on Google, clients take weeks to decide, and Australian advertising rules limit what you can claim. A generalist runs the same playbook they use for retail. We built ours around winning legal clients: the keywords, the content, the tracking and the lead quality loops. Our decade of legal client relationships is the result.
Both. We work with boutique firms building authority in one practice area, and multi-partner firms running large budgets across several cities. What matters is that you want growth and a partner who is measured on it. If you want the cheapest option, we are not it.
It depends on your practice areas, your city and your goals. Legal clicks in Australia run from about $20 to $120 and up. A serious paid search presence in a major metro usually needs $3,000 to $8,000 a month in ad spend, plus management. SEO depends on how much content and technical work you need. We give you a specific number by channel in the free strategy session, not a vague range.
We track cost per lead and cost per qualified lead. With the right CRM we also track cost per signed matter and the revenue digital brought in. You see the line from spend to outcome, not traffic and impressions. We set the tracking up from day one so the reporting means something to your P&L.
AEO is Answer Engine Optimisation. It means structuring your content so AI tools pick it up and quote it, including Google AI Overviews, ChatGPT Search and Perplexity. More Australians now start legal research with an AI question. Firms that ignore this lose those clients quietly. We build AEO into our SEO work as standard, not as an add-on.
Paid advertising can start bringing enquiries within weeks. SEO takes longer: most firms see real movement in three to six months, with results that keep compounding. We usually run both together so your pipeline does not stall while the long-term work builds. You get a realistic timeline in the strategy session.
Get started
Not sure where to start? That is exactly what the call is for.
Whether you are starting from scratch or you have tried marketing before and it did not deliver, we will give you a clear, honest picture of what is possible.
- A real conversation with a senior strategist, not a salesperson.
- Specific to your practice areas, your market, and your goals.
- No obligation. No lock-in. 100% confidential.
Prefer to talk? 1300 490 147