Social media has completely changed the marketing landscape, allowing brands to reach large global audiences relatively easily through pay-per-click or PPC advertising. Social media advertising means that businesses can reap the benefits of incredible digital exposure. However, with that comes higher competition, creating a competitive landscape that makes PPC and digital advertising a strategic art form. Effective digital campaigns require intelligent, tactical strategies, designed with a deep understanding of relevant digital audiences and online consumer behaviour.
A lot of brands focus solely on Facebook advertising due to its vast global audience and marketing intelligence which allows brands to target audience demographics, behaviours and interests. However, if you're looking to get your product or service in front of business professionals, then LinkedIn is a crucial market that you need to consider. No other network is better geared for B2B companies than LinkedIn. With over 400 million users, LinkedIn allows you to accurately target people in specific industries and with particular job titles, job functions, seniority levels and more. If you're offering a product or service relevant to one particular sector or looking to boost B2B sales, then LinkedIn is a goldmine of opportunity if you know how to best leverage its capabilities.
Being able to hone in specifically on your preferred professional audience is critical to the success of your brand. Never before has it been easier to target decision makers in large organisations and drive traffic from a highly engaged, relevant and professional audience. LinkedIn advertising not only allows you to increase conversions through PPC advertising but also allows you to grow your audience through social updates, company pages and more. Audiences trust brands and companies if they have a substantial LinkedIn presence and follower base of like-minded professionals. We work with many brands, building successful LinkedIn campaigns and pages that build audiences and drive sales.
Delivering effective advertisements to relevant audiences that drive conversions is not a simple task. LinkedIn advertising can be costly if it’s not managed correctly. While networks such as LinkedIn provide a potential audience base, it still takes smart strategy and a deep understanding of digital behaviours to efficiently leverage sites like LinkedIn
through tailored advertising that builds audiences, grows brand and creates online communities. We are experts in LinkedIn advertising and use a multi-layered approach to create tailored campaigns that are specific to the individual needs of your brand.
At OneEgg, we live and breathe digital advertising and social. We combine our PPC advertising with our in-depth knowledge of social media and a solid understanding of consumer behaviour. We will partner with you to not only design a complete LinkedIn campaign that works but,
also create a model where you’ll have full visibility in terms of measurable performance throughout the process. Sit back and watch your brand exposure grow as we leverage our expertise to get the most out of LinkedIn’s professional network.
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