The beauty of the internet's digital marketing landscape is that it's now relatively easy to compete on a global stage if you know what you're doing. Billions of users search for products and services every day and having your brand appear in international search results can dramatically grow your business and profit. SEO or search engine optimisation is the language of relevancy as far as Google is concerned and determines how your brand ranks in a potential customer's search results. Sounds simple in principle, however, once you take your brand internationally, you need to consider international SEO to ensure that users from multiple places see information relevant to their location, language and more.
Different regions have different search options, currencies, languages and consumer behaviour. While most of the globe are using Google, countries like China and Russia use alternate search engines like Baidu and Yandex. All of this means that your geo-targeting must be on a much larger scale and to be effective, you need to consider the cultural, economic, and technological differences of each region that you want to target.
When implementing international SEO strategies, it's important to consider market research to understand how users in other countries search and browse. This research involves what technology they use and what logistics they rely on, especially if you're shipping products. International SEO should also leverage the use of 'Hreflang tags' which instruct Google which version of your site to show a user depending on their location. For example, using Hreflang tags, you can show one version of your site to users in Germany that's written in German and displays prices in Euro, and another version to Australian users that displays English and lists prices in Australian dollars.
At OneEgg, we’re subject matter experts in all things SEO. We’re Google certified digital marketers who understand global customer behaviour and international trends in online search, shopping and e-commerce. We don’t just localise your site through literal machine translations.
Instead, we help you build versions of your online presence that effectively speak to and engage different cultures and languages through reliable research, analytics and testing.
We work with several international brands, and we’re experienced in delivering successful global campaigns that help companies large and small reach global audiences. We use a blended approach using our knowledge of all things digital to help you build loyal international viewers
and get global communities talking about your products and services. Contact us now to discuss how we can take your brand to the worldwide stage.
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