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SEO for Charities and Not-for-Profit Organisations


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SEO is crucial to the success of your charity

Search engine optimisation or SEO is the language of relevancy. It's the strategy that Google uses to determine if your page is relevant to a user or not. SEO directly impacts your search engine ranking and can make or break your organisation. It can either drive clicks by getting your brilliant landing pages in front of potential supporters or, get your essential web content lost deep in the digital Google jungle, only appearing in search engine results that are so deep in a landscape where no one ever dares to venture. SEO is the critical language of clicks and conversions that can drive foundations and grow your brand.

Not-for-profits are different, and we get that

We understand that not-for-profit organisations and charities are different to traditional brands. You're not selling a product or looking to increase profit which makes digital marketing far more nuanced than other domains. Our experience in working in the not-for-profit digital space makes us subject matter experts, allowing us to employ tailored, tactical SEO solutions that are specifically geared to increase awareness of your cause, building your supporter base and growing your donations so that you can focus on doing more good to help more people.

The success of your cause is directly tied to the quality of your SEO

A simple change in position in ranking can be the catalyst for campaign success. We'll not only improve your Google ranking, but we'll also help you map your traffic to specific conversions goals that will give you clarity on how your campaign is performing. In a landscape where there are no physical sales, it can be difficult to quantify success and, because of this, not-for-profit and charity SEO has been predominantly ignored as a digital channel. Not anymore. We will guide you through the suite of digital solutions available to charities such as Google Grants, Amazon Smile, YouTube Impact Lab and more.

Case Study: One Investment Group

One Investment Group is an independent funds management business responsible for in excess of 200 funds and $10bn in a wide range of underlying asset. Learn more about how we helped them boost organic traffic and dominate their target keywords on Google.

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Case Study: Kooee Snacks

Kooee Snacks is a global eCommerce brand selling all natural snacks worldwide. Learn how we helped a new market player achieve incredible SEO growth in such a short time frame.

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Why does our not-for-profit organisation need OneEgg?

We have experience in working with many not-for-profit organisations, such as the Fred Hollow's Foundation, and guiding people through all the digital marketing products designed specifically for charities. We are certified Google marketers who understand Google algorithms and know how to take advantage of new reactive search engine capabilities which can incorporate topical issues, news items and current events that are perfect for promoting charity causes.


A holistic solution for your charity

At OneEgg, we take SEO beyond simply keywords and instead implement holistic strategies that sing from the same song sheet of your goals to achieve a multi-faceted approach. Our implementations include a full digital suite of superb SEO, social media marketing, intelligent design and one-of-a-kind strategy that delivers measurable results that increase your supporter base, attract volunteers and far exceed donation targets. Put simply; we implement digital strategy with heart that allows you to worry less about marketing and focus more on things that matter.


If you’re ready to take your online marketing to the next level then we’d love to have a coffee!


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