We understand that not-for-profit organisations and charities are different to traditional brands. You're not selling a product or looking to increase profit which makes digital marketing far more nuanced than other domains. Our experience in working in the not-for-profit digital space makes us subject matter experts, allowing us to employ tailored, tactical SEO solutions that are specifically geared to increase awareness of your cause, building your supporter base and growing your donations so that you can focus on doing more good to help more people.
Having an understanding of SEO and search engines is an invaluable skill that will rapidly grow any brand. However, it can be complex. SEO is not just about keywords; it’s about using smart and creative strategy behind everything you post online to ensure you always outrank your competitors and build audiences, grow online communities and drive sales.
A simple change in position in ranking can be the catalyst for campaign success. We'll not only improve your Google ranking, but we'll also help you map your traffic to specific conversions goals that will give you clarity on how your campaign is performing. In a landscape where there are no physical sales, it can be difficult to quantify success and, because of this, not-for-profit and charity SEO has been predominantly ignored as a digital channel. Not anymore. We will guide you through the suite of digital solutions available to charities such as Google Grants, Amazon Smile, YouTube Impact Lab and more.
We have experience in working with many not-for-profit organisations, such as the Fred Hollow’s Foundation, and guiding people through all the digital marketing products designed specifically for charities.
We are certified Google marketers who understand Google algorithms and know how to take advantage of new reactive search engine capabilities which can incorporate topical issues, news items and current events that are perfect for promoting charity causes.
At OneEgg, we take SEO beyond simply keywords and instead implement holistic strategies that sing from the same song sheet of your goals to achieve a multi-faceted approach. Our implementations include a full digital suite of superb SEO, social media marketing,
intelligent design and one-of-a-kind strategy that delivers measurable results that increase your supporter base, attract volunteers and far exceed donation targets. Put simply; we implement digital strategy with heart that allows you to worry less about marketing and focus more on things that matter.
Determine the best course of action to improve your search ranking with a comprehensive audit of your website and SEO strategy.
Practical training in keyword research, competitor analysis, and technical SEO best practices to equip you with the know-how to drive organic traffic.
Grow your business by promoting your products and services to local customers at the exact moment that they are looking for them.
Identify the most valuable keywords for your website and discover new opportunities to dominate in search results with advanced keyword research.
Successfully target global audiences by providing relevant information to searchers and speaking the same language as your potential customers.
Drive more organic traffic and capitalise on the 71% of online shoppers that use search engines to discover new products.
Expand the reach of your non-profit by making sure you appear in search results for the people you are trying to help.
Increase brand visibility, drive organic traffic, and improve your ranking by getting your links and referrals in front of the right audience.