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Why is Link Building So Important for SEO?

Link building is a core part of search engine optimisation and is essential for boosting your search engine rankings. High-quality backlinks boost your site’s visibility, which can then translate into healthy traffic and leads, both of which enable you to gain a long- term competitive advantage online.

Staying competitive means implementing a white-hat link building strategy that aligns with the Google Penguin updates launched in 2012. After the update, more stringent rules that govern SEO practices were introduced, and simply spamming your links using automated software is no longer acceptable.

This is why we provide SEO services that focus on effective and up-to-date link building strategies, which adhere to the current standards and guidelines. Our goal? To come up with high-quality and diverse link profiles that will put your website at the top of the search engine results.

    Our clients are our first priority

    “We have worked with One Egg for the past 8 months. The team has been very responsive to our needs and professional in their management of our account. One Egg strives to achieve best practice SEO and as a result we have seen a significant boost in traffic and rankings. They are friendly and communicate really well. We’ve previously used other agencies in the past and One Egg delivered measurable results far exceeding anyone else. I would highly recommend them to anyone.”

    – Andrew Northcutt, Executive Chairman, Roubler

    Why Choose Us?

    100% Safe Google Trusted Backlinks

    We pride ourselves on providing only high-quality backlinks that translate in to search engine rankings. We know that Google only gives proper recognition to credible backlinks pointing towards your site. The backlinks we build are acquired through legitimate, white-hat SEO practices that conform to Google Webmaster Guidelines.

    Transparent Backlink Reporting

    We know how important it is to be completely transparent with you about the link-building process. Our team regularly gives updates on the strategies used as well as what specific backlinks are acquired. This enables you to be 100% aware of everything relating to the link-building process.

    New Generation Link Building

    The link building game has changed. If you want to stay ahead of the competition, you have to be prepared for more stringent link-building guidelines that are outlined by Google and other search engines. Don’t risk being penalized with old spammy tactics. Instead, work with us and get smart about SEO.

    Backlink Monitoring & Removal

    When you work with us, you don’t have to worry about dubious and spammy backlinks. Our experts conduct backlink audits that tell Google to disregard unhealthy backlinks to your site. Hence, not only do we source quality backlinks for your site, we also take care of removing low-quality links that can drag your website down.

    Types Of Link Building

    There are two main reasons that your competitors are outranking you in Google. Typically it’s a combination of higher quality and more relevant content, and more inbound links (both at a page level and domain level). Using industry standard tools like Ahrefs and SEMRush, we perform an analysis of your competitor’s backlinks profiles. This gives us an understanding of what methods they are using to acquire the links. If we can get the same links for your site, then it will level the playing field and increase your site’s chances at ranking for the same keywords as your competitors.


    Backlinks are your main building blocks to effective SEO. They are important because search engines like Google measure website credibility by looking at the number of backlinks it has. It’s not just about numbers – search engines rank sites highly if they have quality and relevant backlinks. Essentially, your site needs high-quality backlinks to stay on top of Google search results.

    Case Study: One Investment Group

    One Investment Group is an independent fund management business responsible for in excess of 200 funds and $10bn in a wide range of underlying assets. Learn more about how we helped them boost organic traffic and dominate their target keywords on Google.

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    Case Study: Roubler

    With offices in Australia, Singapore and South Africa, Roubler are a SaaS provider in the Human Resources & Payroll industry. They came to One Egg looking for a way to increase their organic search traffic.

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    Brands we’ve worked with.

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