Good SEO, or search engine optimisation, is critical to the success of your online presence and the amount of traffic your website ingests. We already know that. But, SEO for eCommerce is very different to traditional SEO. eCommerce sites need to scale up to support new product categories and now, more rapidly than ever. Once this happens, SEO can be an overwhelming task on a grand scale. However, all it takes is understanding the principles for technical SEO best-practice that are specific to eCommerce sites.
With most eCommerce platforms, just the sheer size of product catalogues and categories can, in itself, inhibit search results and leave your pages buried deep in digital irrelevance, never to be found by shoppers, even if they're actively looking for what you sell. Some eCommerce platforms have SEO tools built in, but they're not perfect and can be difficult to use regularly. eCommerce is so different to traditional SEO that it's an entirely different skill set and one that's rapidly evolving along with new trends in the digital landscape.
There's a lot of tactical strategies, technical expertise and a world of jargon when it comes to eCommerce optimisation. Do you know what your keyword silos are? What about your canonical tags? You may not even know what you don't have because SEO for eCommerce is a sophisticated space that requires experts in the field to ensure that you're not missing out on potential customers and that you continue to grow your revenue as your eCommerce site scales up.
We are experts in SEO for eCommerce. We’ve worked with many eCommerce players across diverse industries and helped them all overcome unique challenges to increase their traffic and boost their sales through superb SEO and digital optimisation strategies.
We know what needs to be done to ensure that your products are always in front of potential customers. Spend less time on technical SEO, product tags and technical jargon and more on tweaking conversion and counting your increased profit margins.
At OneEgg, we’re experienced in working across many industries and organisations large and small. However, we don’t offer stock-standard solutions, expecting them to work with every business. We know that, in the digital space, it takes a deep understanding of a brand’s unique needs to succeed and put them ahead of their competitors.
Nobody understands your business as you do and that’s why we take the time to partner with you to understand your unique challenges and specific eCommerce goals so we can build effective digital strategies that make your brand hum.
Call us on 1300 490 147 or fill the form below.