Local businesses build communities, enrich neighbourhoods and provide invaluable access to products and services to people living in nearby locations. Marketing and advertising can make or break local business which is why it’s crucial to have an intelligent digital marketing campaign. There’s no point having the best store in the neighbourhood if people can’t find you. Ranking in local search results is key to generating business, and the way to do that is through local SEO or search engine optimisation.
With the rapidly booming use of smart devices as well as advances in search technology that leverage a users location, local SEO is more important than ever. Never before has it been as easy to get your business in front of customers searching locally if you understand the language of SEO and smart location-based digital marketing strategies. Google reports that 20 percent of its searches are location-based and with mobile search being imminent to overtake desktop search, now is the crucial time to take advantage of local SEO strategies that will make your business boom.
Getting found isn’t as simple as using local keywords. It requires an integrated approach applied through an understanding of how Google works and the various tools and strategies available to make your business stand out. The includes integrating elements like:
• Google my business
• Google reviews
• Leveraging Google maps and directions to your business
• Google + pages
At OneEgg, we are Google certified digital marketing experts. We have a broad understanding and extensive experience of local SEO strategies that deliver measurable results. We care about your success, and we take the time to learn about your business,
products and services so that we can intelligently design SEO and digital marketing campaigns that target the right people and grow your customer base through new consumers and repeat business.
The digital marketing landscape is always shifting. As technology evolves, location-based services become more intelligent. This constant advancement means that more marketing opportunities open up, and old methodologies shift.
We’re not only best-in-industry when it comes to digital but, we also continually evolve our strategy, blending creativity with data-driven decisions that keep your business ahead of the pack and out-rank your competitors.
Determine the best course of action to improve your search ranking with a comprehensive audit of your website and SEO strategy.
Practical training in keyword research, competitor analysis, and technical SEO best practices to equip you with the know-how to drive organic traffic.
Grow your business by promoting your products and services to local customers at the exact moment that they are looking for them.
Identify the most valuable keywords for your website and discover new opportunities to dominate in search results with advanced keyword research.
Successfully target global audiences by providing relevant information to searchers and speaking the same language as your potential customers.
Drive more organic traffic and capitalise on the 71% of online shoppers that use search engines to discover new products.
Expand the reach of your non-profit by making sure you appear in search results for the people you are trying to help.
Increase brand visibility, drive organic traffic, and improve your ranking by getting your links and referrals in front of the right audience.