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Technical SEO Audits

The importance of a checkup

A fundamental starting point of any successful digital marketing campaign is an understanding of how your current on-site technical SEO is performing. A thorough SEO audit provides you with in-depth knowledge of how your site compares to your competitors and identify improvement strategies to ensure you're getting the best possible Google ranking and attracting as many potential customers as possible.

Design your website in a way that search engines love!

SEO or search engine optimisation is about ensuring that you've designed, built and curated all elements or your website in a way that search engines, like Google, love. SEO is Google's language of relevancy and a good SEO strategy means that search engines will rank your site highly, putting in front of millions of potential customers.

A thorough deep dive

A technical SEO audit is a full 360-degree checkup that will identify crucial areas for opportunities that, once deployed, will have you outranking your competitors. An SEO audit covers all the essential aspects of website architecture and content including:

• Broken links: we identify any old/broken links which are affecting your SEO score.
• The quality of content. We analyse your blogs and overall content to ensure it's original, structured well, of high-quality and engaging.
• Keyword usage. We look at your keyword density across content on your site to make sure that you're using important keywords often (but not too much).
• Page duplication. We make sure you haven't duplicated any page content which would negatively affect your SEO.
• Architecture. We go through your entire site to make sure that you've built it in a hierarchical nature with a clear directory and a sitemap that search engines love.
• Page speed. You'd be surprised how quickly you lose potential customers if they have to wait for a page to load. Fast page load speeds also improve your SEO!

Why OneEgg for technical SEO audits?

The above is by no means a complete list. At One Egg, we live and breathe SEO and Google ranking and know how to spot critical issues. We then provide simple, tactical recommendations that yield significant improvements that will increase traffic.

We have an understanding of the entire digital marketing suite which allows us to conduct SEO audits like no one else, with a complete respect of the big picture and digital landscape.

Gain a solid understanding of SEO

We take the time to understand your brand, your marketing goals and your existing challenges. Our approach is collaborative, allowing you to learn along the way and become a better digital marketer. 

You’ll learn crucial skills in best-practice SEO and be able to make future recommendations in regard to your site architecture and content based on your experience in working with OneEgg and partnering with our in-depth knowledge, creativity and expertise.

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Our SEO services

SEO Audits

Determine the best course of action to improve your search ranking with a comprehensive audit of your website and SEO strategy.

SEO Training

Practical training in keyword research, competitor analysis, and technical SEO best practices to equip you with the know-how to drive organic traffic.

Local SEO

Grow your business by promoting your products and services to local customers at the exact moment that they are looking for them. 

Keyword Research

Identify the most valuable keywords for your website and discover new opportunities to dominate in search results with advanced keyword research.

International SEO

Successfully target global audiences by providing relevant information to searchers and speaking the same language as your potential customers.

E-commerce SEO

Drive more organic traffic and capitalise on the 71% of online shoppers that use search engines to discover new products.

SEO for Charities

Expand the reach of your non-profit by making sure you appear in search results for the people you are trying to help. 

Link Building

Increase brand visibility, drive organic traffic, and improve your ranking by getting your links and referrals in front of the right audience.

We provide the top WordPress SEO services with a team of SEO experts to help get your site to the top results page so that you are not lost amongst your competition.


An SEO audit is a process of analyzing how well your website presence relates to best practices. It essentially is a “health check” for your website that should occur on a regular basis. The purpose of the audit is to identify as many issues affecting organic search performance as possible. Our website audit services may include:

Technical Audit – A technical audit assesses your website from a technical SEO standpoint. This can include searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, a technical audit is standard.

Competitive Audit – A competitive audit analyzes your site, as well as some of your competitors’ websites. With your SEO report, you receive a comparison chart or scorecard that highlights your site’s strengths and weaknesses. It can show you how to improve your website and make it better than your competitors.

Content Audit – A SEO content audit examines your website’s content, which can range from service pages to blog posts. A few features examined include the optimization of your site’s images and title tags, as well as the keywords targeted on each page, also known as on-page SEO.

Link Audit – A link audit reviews your site’s link profile. We look at the quantity and quality of links pointing to your website.

Depending on how many pages your website has and how in-depth of an audit you want, it can take anywhere from 2-6 weeks.

uring an SEO audit, an SEO specialist will analyze and uncover SEO opportunities on your website.

During any given point during our website audit service, we will share with you a few opportunities that we discovered and pass them along right away. Providing you with an opportunity to recover visibility while the remainder of the audit is carried out.

After the audit has been completed, our team of specialists will provide you with a presentation in which we will walk you through the findings and recommendations.

An SEO audit varies in price. There are several factors that affect the price of your SEO audit. For example, the size of your website.

Below are some of the reasons you would need to conduct an SEO audit for your site.

  • A decline in organic traffic – After a redesign, site migration, consolidation, rebrand or other major technical, content, or link-related event, organic traffic may decrease. Conducting an audit can help find how to fix the issue.
  • Technical debt has accumulated – This is for both active and inactive technology. We find that often plugins and other technology that is used on websites end up getting in the way of each other, or worse yet, getting in the way of search engine bots, browsers, and users. With an audit, we can see where the issue is occurring and fix it.
  • Outdated content – This can make your site bloated and ranking for keywords that are no longer important or relevant to your customers. We can see what content needs to be updated and improved.
  • Duplication of content – This may be causing over indexation concerns or destroy page authority. This may lower the overall authority of your site and make it less likely for users to find your content in search engines.
  • Blocked or hidden content – This may be causing under indexation concerns. Users are less likely to find your content in search engines if all of your content isn’t present in their index. A lot of times content is hidden, adding an index can help your site when users are searching for related content.
  • Page loading time is slow – This can frustrate your visitors. It also signals search engines to assign your site to a lower-ranking (which correlates to lower conversion rates). During the audit, we can stop loading times of pages and find the areas where this can be fixed.
  • Insecure Website (https) – This can put your visitor’s privacy at risk and can trigger warnings in their browser. Even for sites that are not transactional, offering a secure connection is extremely important, especially if your competitor’s site is already secure (https).
  • Poor mobile experience – This can lead to unsatisfied visitors, a climbing bounce rate, and decreased keyword rankings based on Google’s understanding of low user satisfaction. Fixing this issue may take time, but will be worth it in the end.
  • Broken links – Outbound and internal. Outbound links from your site to another website can lower your site’s trust and authority. This is the same for internal links from one page of your site to others on your site. While conducting an audit it is easy to spoke broken links.
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